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Demand meaning determinants (1).pptx

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Demand meaning determinants (1).pptx

  1. 1. DEMAND-MEANING &DETERMINANTS BY TINTO TOM
  2. 2. WHAT IS DEMAND ? 2
  3. 3. DESIRE A strong feeling of wanting to have something or wishing for something to happen 3
  4. 4. 4 It is, the behavioral intention of the customer to purchase a product. Present evidence supports that willingness to purchase is influenced by the brand name, product quality, price sensitivity, and promotion. WILLINGNESS TO PURCHASE
  5. 5. ABILITY TO PURCHASE 5 Ability to Purchase means the capacity of the individual to buy goods and services in terms of money.
  6. 6. DEMAND DESIRE WILLINGNESS TO PURCHASE ABILITY TO PURCHASE 6
  7. 7. DEMAND Demand means the desire backed up by ability and willingness to pay for the commodity 7
  8. 8. 8 1.Price of the commodity 2.Price of related goods 3.Price of the substitute goods 4.Taste and preferences 5.Income of the consumer 6.Demonstration effect 7.Sales promotion DETERMINANTS OF DEMAND

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