ScanSource@SXSW

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A review of the ScanSource@SXSW experience. For more information, visit: http://bit.ly/dAmeHy

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ScanSource@SXSW

  1. 1. <ul><li>Overview and Takeaways </li></ul>SXSW Interactive 2010
  2. 2. Recurring themes
  3. 3. Honesty and Transparency
  4. 4. <ul><li>There are no correct answers </li></ul>
  5. 5. <ul><li>Listening strategy is key </li></ul>
  6. 6. <ul><li>Social Media is not Marketing, it is an extension of Customer Service </li></ul>
  7. 7. COMMUNITY ACTION ITEMS
  8. 8. <ul><li>Build it, Seed it, Market it, Promote it </li></ul>
  9. 9. <ul><li>Engage editorial contributors by rewarding them </li></ul>
  10. 10. <ul><li>Make it easy to buy, register, contribute, share... </li></ul>
  11. 11. COMMUNITY ROLLOUT ACTION ITEMS
  12. 12. <ul><li>Leverage customer facing assets to get people engaged </li></ul>
  13. 13. <ul><li>Utilize external authorization schemes to make it easier for users to contribute </li></ul>
  14. 14. <ul><li>Define super users/ambassadors/evangelists and incent them to contribute </li></ul>
  15. 15. <ul><li>Educate internal users that this is not PR, this is relationship building </li></ul>
  16. 16. Did you know?
  17. 17. 95% of users consume business content during the buying process
  18. 18. How do we engage the right people at the right times with the right content?
  19. 19. EVENTS <ul><li>Use RFID and barcoding tech to connect people/places/activities physically and on the web </li></ul><ul><li>Capture/Stream video from presentations and breakouts - create hashtags for each session </li></ul><ul><li>Record attendees for audio and video podcasts </li></ul><ul><li>Customize event experience on the web (my.sxsw.com) </li></ul><ul><li>Lounges and recharge stations to encourage gathering/networking </li></ul>
  20. 20. FOR NEXT YEAR

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