Tencent WeChat company review

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Tencent WeChat company review

  1. 1. Tencent WeChat Tingyi Wei http://www.insidemobileapps.com/2013/04/22/wechat- launches-tv-commercial-campaign-targets-singapore/
  2. 2. What’s WeChat? http://download-wechat.com/wp- content/uploads/2013/08/Download-
  3. 3. History  Owned by Tencent  2011.01 Launched  2012.03 100M users (443 days)  2012.09 200M users (6 months)  2013.01 300M users (4 months)  2013.10 600M users (9 months)
  4. 4. What’s Special?  Audio Message  Integration of SMS, social networks, games, even payments  Different ways of adding friends http://www.techinasia.com/wechat-indonesia-
  5. 5. What’s Hot?  Added taxi booking and payment service in January 2014  Support for Didi Taxi Service  21 million rides booked on WeChat during the first month
  6. 6. Interesting Story  WeChat Tenpay  Strong competitor to Alibaba Alipay  Attract users by offering coupons for each purchase or taxi ride to both buyers and sellers
  7. 7. Tencent Financial Info  IPO 2004 in Hong Kang  Market value exceeds $100B Sep. 2013 WhatsApp 19B => WeChat 13B
  8. 8. Competitors
  9. 9. Prediction  Success: yes  New features: yes  Substituted by new ways for messaging: yes

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