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Tina Yip's Resume (Mar 2013)


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Tina Yip's Resume (Mar 2013)

  1. 1. TINA YIP @tina_yip; New York, NY July 2012 – Present Community Manager • Increased McCormick Gourmet Facebook page’s engagement rate by 3% in 3 months by assessing users’ interactions on the page and testing out new types of posts • Assisted social media strategist on McCormick Gourmet’s content strategy and created content calendars by paying attention to activity on brand’s social media channels, competitors’ brand pages and industry and tech trends • Analyzed over 7000 user generated entries from McCormick’s Facebook Contest, “The Dinner Party Chain”, to add insights on fans and recommendations for McCormick’s 2013 social media strategy • Launched MasterCard’s social media pages by establishing community management guidelines, developing content strategy, tone and voice and writing copy for each channel • Interviewed chefs at the New York Wine and Food Festival for MasterCard Business and edited the videos to use as original content on the brand’s YouTube pageArnold Worldwide; Boston, MA Jan 2012 – May 2012 Digital and Social Media Intern • Acted as community manager for Progressive Insurance to maintain the brand’s social media presence by publishing posts on Twitter, Facebook, Tumblr and Instagram • Assisted in the planning and integration of Dell’s switch to Facebook Timeline For Brands, which helped the client understand the new functionalities of the pageGrey Group; New York, NY June 2011 – Aug 2011 Account Management Intern • Won the intern project that focused on Pringle’s strategy for college students and presented to senior management with a team of five interns • Conducted detailed competitive research and analysis on agency competitor to assist in new business pitchHill Holliday; Boston, MA Jan 2011 – May 2011 Strategy and Research Intern • Conducted secondary research for client, Bank of America, to understand the spending behaviors of affluent individuals using databases (ie. Mintel, WARC and industry newsletters) • Compiled industry news, current events and client highlights for an internal bi-weekly company newsletterBig Fuel; New York, NY May 2010 – August 2010 Distribution and Social Media Intern • Manually identified and reached out to top 30 influencing “mommy bloggers” to distribute the launch of Fisher Price’s Facebook application, Moments to ShareBuzz University; Boston, MA February 2010 – May 2010 Marketing Intern • Created intern FAQ booklet that includes company facts, values and potential questions asked by clients to help future interns quickly understanding company activitiesACTIVITIES • Contemporary A Cappella Society of America (Events Social Media Manager), August 2012 – Present Boston University • BUMKC, Boston University Marketing Club (President), May 2011 – May 2012 • In Achord, A Cappella group (President), September 2008 – May 2012 • Alpha Kappa Psi, Nu chapter of America’s oldest co-ed business fraternity (Vice President of Public Relations), November 2009 – May 2011LANGUAGE SKILLS Fluent in Mandarin and CantoneseCOMPUTER SKILLS Proficient in Microsoft Office Suite; Photoshop CS, Dreamweaver; iMovie; Wordpress; Google Analytics; Google Adwords; Publishing and analytics in all major social media platformsEDUCATIONBoston University School of Management; Boston, MA Bachelor of Science in Business Administration May 2012 Concentration in Marketing