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Using Social Networking Tools to Build Your Business


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Presented at the September 2009 Allegheny Mountains Convention & Visitors Bureau Member's Breakfast.

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Using Social Networking Tools to Build Your Business

  1. 1. Using Social Networking Tools to Build Your Business Tin Cans Unlimited, LLC
  2. 2. Welcome
  3. 3. What i S i l M di ? Wh t is Social Media?
  4. 4. Facebook • According to Facebook, there are more than 200 million Facebook users with over 100 million users l F b k ith illi logging i i in daily. • If Facebook were a country, the number of users would be the th equivalent of th fifth most populated nation in the i l t f the t l t d ti i th world, behind China, India, the United States, and Indonesia. • More women use F M Facebook, regardless of age. b k dl f • Facebook’s growth is with users over age 26, with the majority of the growth coming from users 35 to 44 years of age. • A business presence on Facebook will help merchants connect in a personal way with huge segments of the buying bli b i public.
  5. 5. Facebook
  6. 6. Facebook
  7. 7. Facebook
  8. 8. Facebook
  9. 9. Facebook
  10. 10. Facebook
  11. 11. Facebook
  12. 12. Facebook
  13. 13. LinkedIn • Who? – Adults, professionals, sales reps, job seekers, business communities • Why? – Making connections and recommendations; creating communities, gathering leads • How? – Easy and free to set up for basic membership
  14. 14. LinkedIn • On Aug. 12, 2009, LinkedIn registered its 45 millionth user. (LinkedIn s user (LinkedIn’s Marketing Project Manager tweeted this news!) • According to comScore, LinkedIn gets over 16 million unique visitors each month month. • The average LinkedIn user is 39 and makes $139,000 a year. About 90,000 users are chief executive officers, and nearly half a million others occupy another job in the C C- suite. • BMW, American Express advertise on LinkedIn. Microsoft, Target, Target eBay and L’Oreal pay upwards of $10k per month L Oreal to search LinkedIn profiles for job candidates.
  15. 15. LinkedIn
  16. 16. LinkedIn
  17. 17. LinkedIn
  18. 18. Twitter • Twitter has more than 6 million registered users, but the site has more than 14 million regular visitors per month month. • eMarketer projects that those numbers will double by the end of this year to 12.1 million users, and grow another 50 percent in 2010 to bring the service to a total audience of roughly 18 million registered users. • The passive Twitter audience – people who don’t actually tweet, tweet hence accounting for the difference between traffic and users – will likely continue to grow, much in the way that blogs have over the past decade. • People who don’t tweet themselves will visit the Twitter don t profiles of friends, family, or their favorite celebrities -- and access that information in different ways.
  19. 19. Twitter
  20. 20. Twitter
  21. 21. MySpace • With more than 100 million users, MySpace is roughly half the i th size of F f Facebook. b k • MySpace is owned by Fox Interactive Media (a sister company of the Fox News Channel) • MySpace makes money via advertising – the service collects user information and uses behavioral targeting to determine which ads are shown to users. • Median reported user age is 26, though site is best-known for its teen-age users and musicians. (Presidential campaigns and political groups ranging from the John Birch S i t t th Bi h Society to the ACLU maintain profiles on th i t i fil the service.)
  22. 22. digg
  23. 23. Blogging • Early blogs were a combination of online diaries or journals, journals email lists and “threaded” discussion forums threaded forums. • The Drudge Report is one of the first “news” blogs. • Evolved from “what’s new” pages on personal sites to commercial bl software such as Bl i l blog ft h Blogger, W dP WordPress, Movable Type and LiveJournal. • Blogging took off when tools made it easy to combine personal j l journals with li k t others – permalinks, l ith links to th li k trackbacks, blogrolls. • Today, blogging is intertwined with news media and social media, as celebrities, news reporters and anchors, di l b iti t d h columnists and politicians not only blog, but share their blogs via Facebook, Twitter and other social media.
  24. 24. Blogging
  25. 25. Integration • All forms of media must support one pp another!
  26. 26. Integration
  27. 27. But WAIT…there is more!
  28. 28. About Tin Cans Unlimited • Our decades of experience in communication management, public relations and publishing extended to p g Internet development more than 25 years ago, with some of the nation’s first commercial, media and non-profit websites.
  29. 29. String Theory • Visit our blog, “String Theory,” at blog String Theory for the latest thoughts and concepts on marketing in g p g the digital age. • Visit us on Facebook • Follow us on Twitter @tincansllc • Connect with us on LinkedIn
  30. 30. @ @tincansllc Facebook • @ • j @