Social Media Inside The Organisation (Tin180 Com)


Published on - Trang tin tức văn hóa lành mạnh

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • Shel Holtz –”The site is right – the best of the web and intranets 2005” Best practice examples – Microsoft, IBM, Xerox
  • Om Malik -, posted 28 September 2005 Web 1.0 was about creating a web site with designer-supplied content, navigation, and HTML functionality. Web 2.0 is a new way to think about the web, where content moves beyond sites, interaction is no longer just straight HTML, and users control how data is categorized and manipulated. Jared Spool and Joshua Porter , User Interface Engineering
  • Metadata is data about data. A library catalogue contains information (metadata) about publications (data)
  • Rashmi Sinha -
  • Jeremy Wright, Ensight, From this list, here are the ones I know of who are blogging internally, externally, in management, etc: GM, Sun Microsystems, Microsoft, Google, Yahoo!, Boeing, CitiGroup, IBM, HP, Time Warner, Dell, Inc.Lockheed, Wells Fargo, Intel, Delphi, Merril Lynch, Disney (hugely, internally), Motorola, FedEx, Mitsubishi, Cisco, Raytheon, Haliburton, Kimberly-Clark, UAL, Delta, Winn-Dixie, MBNA, Toys R Us, Nike, Pepsi, Texas Instruments, Oracle, Avon, Apple Computer, Shell, McGraw-Hill, Radio Shack, Starbucks, New York Times
  • RSS (which stands for RDF Site Summary, but often referred to as Really Simple Syndication) is a computer-generated data-file format that sites use to communicate their contents to other sites and applications. Using a really simple definition structure, (thus the name,) RSS makes it easy for developers to extract and integrate data from other sources into their own.
  • Joshua Grossnickle ( Yahoo!) Todd Board Brian Pickens Mike Bellmont ( Ipsos Insight), RSS—Crossing into the Mainstream, October 2005, “ The real story, however, is the much larger population of “Unaware RSS users” who consume RSS syndicated content on personalized start pages (e.g., My Yahoo!, My MSN). 27% of online users consume third-party content on these pages without knowing that RSS is the enabling technology.” “ Aware RSS users spend an average 4.1 hours a week reading their feeds” “ 28% were aware of podcasting and 2% were users”
  • “ Folksonomies - Cooperative Classification and Communication Through Shared Metadata”,
  • Social Media Inside The Organisation (Tin180 Com)

    1. 1. Social media inside the organisation Trevor Cook October 2005
    2. 2. Unlocking potential <ul><li>The hype is back! </li></ul><ul><li>What’s different now - simple & easy; links / communication; broadband; lower costs; mobility </li></ul><ul><li>Tim Berners-Lee – a “read / write” environment </li></ul><ul><li>One day most of us will have a phone number, email address & blog </li></ul>
    3. 3. Features of the best intranets <ul><li>Unified, seamless user experience </li></ul><ul><li>Personalisation, home page portals </li></ul><ul><li>Productivity (online meetings, HR, learning) </li></ul><ul><li>Unlock collective knowledge </li></ul>
    4. 4. What can social media add? <ul><li>Participation – (primarily – blogs) </li></ul><ul><li>Personalisation – (RSS) </li></ul><ul><li>Accessibility, Usability – (Tags, search) </li></ul><ul><li>Bottom-line - from one-way to two-way; from information provision to ‘conversations’ & communication </li></ul>
    5. 5. Blogs – bridges to the future <ul><li>Website creation for non-geeks </li></ul><ul><li>If you can email, or use a word processor – you can blog </li></ul><ul><li>WYSIWYG </li></ul><ul><li>Simple CMS, no html </li></ul><ul><li>Edited through browser </li></ul>
    6. 6. Some intranet uses of blogs <ul><li>Alerts – replace mass circulation emails </li></ul><ul><li>Project blogs - record of decisions and actions. Announce current status of the project and what was accomplished today. </li></ul><ul><li>Departmental – share news across the organisation. </li></ul><ul><li>News – Employees can contribute industry or company news. </li></ul><ul><li>Brainstorming – employees in a department or on a team can brainstorm about strategy, process, and other topics. </li></ul><ul><li>Customers – employees can share the substance of customer visits or phone calls. </li></ul><ul><li>Personal blogs – sharing stories about work </li></ul><ul><li>CEO blogs – personalising relationships with employees </li></ul>
    7. 7. Web 2.0 – the social web <ul><li>“ collection of technologies - be it VoIP, Digital Media, XML, RSS, Google Maps… whatever …. that leverage the power of always on, high speed connections and treat broadband as a platform, and not just a pipe to connect.” – Om Malik </li></ul>
    8. 8. Key social media terms <ul><li>Weblogs or blogs – easy websites </li></ul><ul><li>Feeds (RSS) – communication between sites </li></ul><ul><li>Aggregators – posts in your browser </li></ul><ul><li>Tags – simple ways to sort material </li></ul><ul><li>Social bookmarking – simple way to share material </li></ul><ul><li>Podcasts- audio files in feeds </li></ul>
    9. 9. Participation 1: Create & find <ul><li>Create content: blogs, wikis, podcasts </li></ul><ul><li>Opt in: RSS feeds </li></ul><ul><li>The easy view: news aggregators </li></ul><ul><li>Find more: tags, live searching </li></ul>
    10. 10. Participation 2: Reuse & remix <ul><li>Flickr - quintessential Web 2.0 application. Its data and metadata is contributed by its users; while the interface is its own. </li></ul><ul><li> - no data of its own. A metadata aggregator, for data on various sites, tagged by users. </li></ul>
    11. 12. The Journey
    12. 13. The pattern of adoption <ul><li>First adoptors – geeks, students </li></ul><ul><li>Next wave – includes politics, media, academics </li></ul><ul><li>Then business – maybe about 10% of Fortune 500 companies were blogging in March 2005 </li></ul>
    13. 14. Really Simple Syndication (RSS) <ul><li>Dave Winer, others, late 90s </li></ul><ul><li>Maybe - single biggest change in the web, </li></ul><ul><li>Sites communicate with each other </li></ul><ul><li>In 2000, a handful of feeds now there are millions. </li></ul><ul><li>Vista will include feeds </li></ul>
    14. 15. Feeds & aggregators <ul><li>Subscription, push – user gets greater control </li></ul><ul><li>Meet the needs of individuals (information you want / need) </li></ul><ul><li>Easier to stay up-to-date (live notifications of new content) </li></ul><ul><li>Bloglines, Google Reader </li></ul>
    15. 16. Feeds make it easier
    16. 17. Feeds are everywhere
    17. 18. Early RSS adoptors
    18. 19. What RSS users read
    19. 20. Podcasts
    20. 21. GM’s podcasts
    21. 22. Folksonomies <ul><li>“… simultaneously some of the best and worst in the organization of information. …fundamentally chaotic, … problems of imprecision and ambiguity ... (But they) are supremely responsive to user needs and vocabularies, and involve the users of information actively.” - Adam Mathes , Graduate School of Library and Information Science , University of Illinois Urbana-‍Champaign , December 2004 </li></ul>
    22. 23. Tags
    23. 25. Wikis <ul><li>Websites that can be edited, through a browser, by anyone </li></ul><ul><li>Uses - Project management </li></ul><ul><li>Share links, information </li></ul><ul><li>Examples – Wikipedia, The New PR Wiki </li></ul><ul><li>Benefits – ‘many hands make light work’ </li></ul>
    24. 28. The benefits of search <ul><li>File systems are high maintenance – few people have the patience for it </li></ul><ul><li>The google generation - search is the way we do it now </li></ul><ul><li>Search is far more flexible </li></ul><ul><li>Blogs are easily searchable </li></ul>
    25. 29. Moving forward <ul><li>Build slowly </li></ul><ul><li>Address cultural issues </li></ul><ul><li>Look for opportunities to ‘unlock the potential’ </li></ul><ul><li>Position blogs as supplements & complements </li></ul><ul><li>Recruit enthusiasts </li></ul>