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Blogs, Social Media & How To Attract More Visitors (Tin180 Com)


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Blogs, Social Media & How To Attract More Visitors (Tin180 Com)

  1. 1. Blogs, Social Media & How To Attract More Visitors To Your Website The Ravinia Club May 14, 2008
  2. 2. I Am… <ul><li>Owner Of Cordelia Blake Web Design </li></ul><ul><ul><li>Professional Websites For Small Business </li></ul></ul><ul><ul><li>Law Firms & Pediatricians </li></ul></ul><ul><ul><li>Easy, Effective, Economical </li></ul></ul>
  3. 3. Attracting More Visitors To Your Website <ul><li>Content & WOM </li></ul><ul><li>Pay Per Click Advertising </li></ul><ul><li>Search Engine Optimization </li></ul><ul><li>Social Media & Web 2.0 </li></ul><ul><li>Know Your Audience </li></ul>
  4. 4. Know Your Audience <ul><li>Who are your customers </li></ul><ul><li>What do they want to do? </li></ul><ul><li>Let this guide your online marketing plan </li></ul><ul><li>Don’t Know? ASK!!! </li></ul>
  5. 5. Basic Terminology <ul><li>Pay Per Click - You pay only if people click to your site. Each click is priced based on how competitive your search terms are. You can set a monthly budget. You can track it. </li></ul><ul><li>SEO - Search Engine Optimization. Have a site that is ranked well when people put terms into a search engine (google/yahoo) </li></ul><ul><li>Social Media & Web 2.0 - A conversation rather than a lecture. Content controlled by many rather than few. Examples are: internet presence, blogs, message boards, podcasts, vlogs. </li></ul>
  6. 6. Social Media & Web 2.0 Defined <ul><li>Internet Presence - Your online identity. What do people who Google you find? </li></ul><ul><li>Blog - Comes from the word weblog. An online journal with comments. </li></ul><ul><ul><li>Widget - An item in the sidebar of a blog </li></ul></ul><ul><li>Message Boards - A forum where a question is posted and multiple people can answer. </li></ul><ul><li>Podcast - A recording of someone/s that is posted on and listened to from the internet </li></ul><ul><li>Vlog - A video blog (YouTube) </li></ul>
  7. 7. WARNING! DANGER! CUIDADO! <ul><li>Once something is posted on the internet it may be there forever and ANYONE can find it. </li></ul><ul><li>Reading or writing something on the internet does not make it true! </li></ul>
  8. 8. Blog Basics <ul><li>A service such as, Typepad or Blogger is the easiest and fastest way to set up a blog </li></ul><ul><li>Having a self hosted blog ( vs. ) gives you more control, is more professional and better for SEO </li></ul><ul><li>They are technically complicated to set up </li></ul><ul><li>Require time, effort and decent writing skills </li></ul><ul><li>Will not magically get readers or make you lots of money </li></ul>
  9. 9. How A Blog Can Benefit You <ul><li>Business </li></ul><ul><ul><li>Increase your reputation </li></ul></ul><ul><ul><li>Give readers a “warm and fuzzy” about you </li></ul></ul><ul><ul><li>Establish you as an expert </li></ul></ul><ul><ul><li>Generate new leads </li></ul></ul><ul><ul><li>Advance existing leads </li></ul></ul><ul><ul><li>General notoriety </li></ul></ul><ul><ul><li>Get more speaking/writing requests </li></ul></ul><ul><li>Personal </li></ul><ul><ul><li>Be a fun way to express yourself </li></ul></ul><ul><ul><li>Give you a forum to broadcast your opinions </li></ul></ul><ul><ul><li>Be dangerous to your professional reputation if you write about the wrong thing </li></ul></ul>
  10. 10. Decide if Web 2.0 Is for You <ul><li>Benefits </li></ul><ul><li>Attract new customers or clients </li></ul><ul><ul><li>Become known as an expert </li></ul></ul><ul><li>Solidify credibility with customer or client prospects </li></ul><ul><ul><li>Prospects get to safely know you </li></ul></ul><ul><li>Reach larger audiences </li></ul><ul><li>Reach an audience anywhere on Earth </li></ul><ul><li>Attract an audience and generate ad revenue </li></ul><ul><li>Anyone can do it </li></ul><ul><li>Drawbacks </li></ul><ul><li>Very time-consuming </li></ul><ul><li>Will be some time before you see any benefits </li></ul><ul><li>You will be criticized </li></ul><ul><li>Have to watch what you say </li></ul><ul><li>No magic formula for success </li></ul><ul><li>Even short interruptions quickly dissipate your audience </li></ul><ul><li>Anyone can do it </li></ul>
  11. 11. Blog Tips <ul><li>Have a catchy name for your blog </li></ul><ul><li>Have a strategy and purpose </li></ul><ul><li>Post regularly - keep it short and sweet </li></ul><ul><li>Check for grammar & spelling </li></ul><ul><li>Writing is conversational not formal </li></ul><ul><li>Link Link Link - to other blogs, websites & articles </li></ul><ul><li>Comment on other blogs </li></ul>
  12. 12. Summary <ul><li>Blog strategy is important-put some thought into it before starting </li></ul><ul><li>Think about your audience </li></ul><ul><li>As with all marketing - decide if the time spent is worth it </li></ul><ul><li>Have fun! </li></ul>