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Social Media in der Presse und Öffentlichkeitsarbeit

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Vortrag für das Deutsche Rote Kreuz zum Thema Social Media in der Presse und Öffentlichkeitsarbeit. Mit Elementen zum Thema Fundraising.

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Social Media in der Presse und Öffentlichkeitsarbeit

  1. 1. Sprichmitmir!<br />Social Media in derPresse- und Öffentlichkeitsarbeit<br />Timo Lüge, IFRC10 September 2009 DRK, Freiburg<br />
  2. 2. In Deutschland nutzen67 % derBevölkerung das Internet<br />Source: Night Owl City http://www.flickr.com/photos/airport/61638124/<br />
  3. 3. 51 % davonnutzenSocial Media<br />Source: Night Owl City http://www.flickr.com/photos/airport/61638124/<br />
  4. 4. Das entsprichtzirka22 MillionenMenschen<br />Source: Night Owl City http://www.flickr.com/photos/airport/61638124/<br />
  5. 5. Weltweit nutzen <br /> 630 Mill. <br /> Social Media<br />
  6. 6. Wenn es einen Facebook-Pass gäbe<br />Source: http://www.techcrunch.com<br />
  7. 7. Weltweit wird<br />jede11. online Minute<br />wird in einer online Community verbracht<br />
  8. 8. In vielen hochentwickelten Länder ist es <br />jede6. Minute<br />
  9. 9. Das bedeutet:<br />ImmermehrLeuteerfahren von Neuigkeitendurchpersönliche online Netzwerkewie ...<br />
  10. 10.
  11. 11. Social Media NutzersuchennichtnachNachrichten, sieerwarten, dass die Nachrichtensiefinden.<br />
  12. 12. Um dieseNutzerzuerreichen, müssenwirTeilihresNetzwerkssein.<br />
  13. 13. Das sollteunsleicht fallen<br />
  14. 14. Wovonredenwireigentlich?<br />DerBegriff &quot;Social Media&quot; beschreibt:<br />Online-Anwendungen und Websites<br />Eineneue Art zukommunizieren<br />Eineenorme Chance für das Rote Kreuz<br />
  15. 15. Social Media Anwendungenhabengemein, dasssieeinen<br />Dialog<br />ermöglichen und erfordern.<br />
  16. 16. Social Media istgeeignet um<br /><ul><li>Inhaltezuveröffentlichen und weiterzugeben
  17. 17. Gedanken, Emotionen und Informationenauszutauschen
  18. 18. Menschenzumobilisieren</li></li></ul><li>Inhalteveröffentlichenund weitergeben<br />Source: Ed Yourdon http://www.flickr.com/photos/yourdon/3088582622/<br />
  19. 19. www.youtube.com/IFRC<br />
  20. 20. www.youtube.com/IFRC<br />
  21. 21.
  22. 22. http://www.flickr.com/florian_hentschel/<br />
  23. 23. www.flickr.com/IFRC<br />
  24. 24. Inhalteerscheinenhäufig in unerwartetenZusammenhängen<br />
  25. 25.
  26. 26.
  27. 27. “CRRP hebtLebensstandards auf Sri Lanka”<br />IstdieseSchlagzeileverständlich<br /> auf<br />?<br />
  28. 28. Source: Groovnick http://www.flickr.com/photos/groovnick/2111585345/<br />Austausch von Gedanken,Emotionen und Informationen<br />
  29. 29. SozialeNetzwerke und Blogs<br />Facebook<br />studiVZ<br />Xing<br />…<br />
  30. 30. www.facebook.com/RedCrossRedCrescent<br />
  31. 31. www.facebook.com/RedCrossRedCrescent<br />
  32. 32. www.linkedin.com<br />
  33. 33. www.linkedin.com<br />
  34. 34. www.patientslikeme.com<br />
  35. 35. twitter.com/Federation<br />
  36. 36.
  37. 37. blogs.redcross.org.uk<br />
  38. 38. www.redcrosschat.org<br />
  39. 39. Menschenmobilisieren<br />
  40. 40. http://www.msf.org/shatteredlives<br />
  41. 41. ÄrzteohneGrenzen<br /><ul><li> kluge Facebook-Integration
  42. 42. Hingucker
  43. 43. UnterstütztMundzuMund Propaganda
  44. 44. ErzeugtAufmerksamkeit</li></li></ul><li>www.charitywater.org<br />
  45. 45. charity:water hat<br /><ul><li>innerhalb von dreiJahren10 Million USD Spendengesammelt
  46. 46. 50,000 Spendern
  47. 47. 250,000 USD an einem Tag, durchmit Twitter organisierten Events in über 200 Städtenweltweit
  48. 48. 11 Angestellte</li></li></ul><li>Wiemachtcharity:water das ?<br /><ul><li>GebenSpendern das GefühlzueinerGemeinschaftzugehören
  49. 49. ExzellenterEinsatz von Social Media
  50. 50. zurMobilisierung
  51. 51. fürTransparenz</li></li></ul><li>www.mycharitywater.org<br />
  52. 52. People to People Fundraising<br />Ted Hart, James M. Greenfield, Sheeraz D. Haji<br />ISBN: 0470120770<br />€ 30,00<br />
  53. 53. Social media istgeeignet um<br /><ul><li>Inhaltezuveröffentlichen und weiterzugeben
  54. 54. Gedanken, Informationen und Emotionenauszutauschen
  55. 55. Menschenzumobilisieren</li></li></ul><li>Um die Menschenfürunszugewinnenmüssenwirsieals<br />Kommunikations- partner<br />miteinbeziehen.<br />
  56. 56. Wir müssen zuhören<br />Source: slimmer_jimmerhttp://www.flickr.com/photos/slimjim/2180595798/<br />
  57. 57. www.tweetdeck.com<br />
  58. 58. Und eigentlichkönnenwir gut zuhören<br />
  59. 59.
  60. 60. WirmüssenExperte, FreundundhilfreicherNachbarsein um die Leutezuerreichen.<br />
  61. 61. Source: programwitchhttp://www.flickr.com/photos/programwitch/1483871472/<br />
  62. 62. Source: CRIhttp://www.flickr.com/pioniericri-to<br />EhrenamtlicheHelfersindderSchlüssel<br />
  63. 63. Kompetenzaufbauen<br />Source: Matt Hammhttp://www.flickr.com/photos/matthamm/2945559128/<br />
  64. 64. <ul><li> Das IFRC Social Media Toolkit kannhelfen</li></ul>https://fednet.ifrc.org/sw163509.asp<br />
  65. 65. Existierendesverwenden<br />www.bestdefence.org<br />
  66. 66. Mitmachen!<br /><ul><li>Angestellte und ehrenamtlicheHelferdazubringen Social Media im Sinn des DRK zunutzen
  67. 67. Regelnerklären</li></ul>Source: Hmmmlargearthttp://www.flickr.com/photos/e_hmm/499697596<br />
  68. 68. Source: [phil_h] http://www.flickr.com/photos/hi-phi/299994030/<br />
  69. 69. Social Media zwingtunsehrenamtlicheMitarbeiter und unsere “Kunden” alsgleichberechtigte Partner in die Kommunikationmiteinzubeziehen.<br />
  70. 70. Angst vorKontrollverlust?<br />Source: Scr47cy http://www.flickr.com/photos/scr47chy/148867629/<br />
  71. 71. Das hierist die<br /> Alternative<br />Source: FulvioCavagnini http://www.flickr.com/photos/optalidon/2541845213/<br />
  72. 72. Wirmüssenexperimentieren<br />Source: Status Frustration http://www.flickr.com/photos/statusfrustration/134382294/<br />
  73. 73. Source: CRASH:Candy:http://www.flickr.com/photos/crash-candy/2455226534/<br />Risikeneingehen<br />
  74. 74. Wennwirunser offline-Netzwerk onlinebringen<br />
  75. 75. Dannkönnenwirviel(e) erreichen<br />
  76. 76. Danke<br />Source: Matt loves kicks http://www.flickr.com/photos/mattloveskicks/2000555581/<br />

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