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Social Media in EmergencyResponse OperationsPresentation for IDHA 39By Timo Lüge                                          ...
Three different scenarios1. Personal social media use in the   field2. Social media for situational   awareness3. Social m...
1. Personal social mediause in the field14.03.2013   Social Media for Good – www.sm4good.com   3
What it used to be like:         One-way information dissemination14.03.2013         Social Media for Good – www.sm4good.c...
What it has                                                         become:                                               ...
Photo: Norwegian Red Cross
Are staff a reputational risk or apublic communications asset?                      Source: Scr47cy                      h...
Avoid pictures like this!                                                              Photo: Glenna Gordon14.03.2013     ...
This is how you do it!14.03.2013         Social Media for Good – www.sm4good.com   9
14.03.2013   Social Media for Good – www.sm4good.com   10
14.03.2013   Social Media for Good – www.sm4good.com   11
14.03.2013   Social Media for Good – www.sm4good.com   12
14.03.2013   Social Media for Good – www.sm4good.com   13
14.03.2013   Social Media for Good – www.sm4good.com   14
Find out which rules existSource: Jigmihttp://www.flickr.com/photos/jigmi/2600215176/
Rules should help staff              share their passion14.03.2013         Social Media for Good – www.sm4good.com   16
Key points for personal socialmedia use in the field Be passionate Think of CNN, your mom, your boss What would a benef...
2. Social media toenhance situationalawareness14.03.2013   Social Media for Good – www.sm4good.com   18
Why use social media forsituational awareness? Immediate / in real time     (as long as networks and internet are up) Ma...
Check-Ins pre and post „Sandy“                                                       Source: foursquare14.03.2013   Social...
14.03.2013   Social Media for Good – www.sm4good.com   21
14.03.2013   Social Media for Good – www.sm4good.com   22
14.03.2013   Social Media for Good – www.sm4good.com   23
14.03.2013   Social Media for Good – www.sm4good.com   24
14.03.2013   Social Media for Good – www.sm4good.com   25
14.03.2013   Social Media for Good – www.sm4good.com   26
14.03.2013   Social Media for Good – www.sm4good.com   27
How much is relevant? About 8 per cent of tweets sent during a  disaster contain situational information During Hurrican...
Mistakes happenThe BBC mistakenly posted this photo from Iraq 2003 in May 2012. 14.03.2013           Social Media for Good...
3. Social media as ameans to engage theaffected population14.03.2013   Social Media for Good – www.sm4good.com   30
Why we (will) use it Additional information channel to reach affected     population and local media    Cheap    Can be...
How the affected population isusing social mediaPeople affected by a diaster are either usingsocial media themselves or in...
Thank you!Timo LügeSocial Media for Goodwww.sm4good.comtimo.luege@gmail.comTwitter: @timolue14.03.2013      Social Media f...
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Social Media in Emergencies

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This presentation was given during Fordham University's "International Diploma on Humanitarian Assistance".

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Social Media in Emergencies

  1. 1. Social Media in EmergencyResponse OperationsPresentation for IDHA 39By Timo Lüge Photo: David Reece http://www.flickr.com/photos/spursfan_ace/2328879637/ 14.03.2013 Social Media for Good – www.sm4good.com 1
  2. 2. Three different scenarios1. Personal social media use in the field2. Social media for situational awareness3. Social media as a means to engage the affected population14.03.2013 Social Media for Good – www.sm4good.com 2
  3. 3. 1. Personal social mediause in the field14.03.2013 Social Media for Good – www.sm4good.com 3
  4. 4. What it used to be like: One-way information dissemination14.03.2013 Social Media for Good – www.sm4good.com 4
  5. 5. What it has become: Everybody can talk with everybody! Photo: Hint of Plum14.03.2013 Social Media for Good – www.sm4good.com 5
  6. 6. Photo: Norwegian Red Cross
  7. 7. Are staff a reputational risk or apublic communications asset? Source: Scr47cy http://www.flickr.com/photos/scr47chy/148867629/
  8. 8. Avoid pictures like this! Photo: Glenna Gordon14.03.2013 Social Media for Good – www.sm4good.com 8
  9. 9. This is how you do it!14.03.2013 Social Media for Good – www.sm4good.com 9
  10. 10. 14.03.2013 Social Media for Good – www.sm4good.com 10
  11. 11. 14.03.2013 Social Media for Good – www.sm4good.com 11
  12. 12. 14.03.2013 Social Media for Good – www.sm4good.com 12
  13. 13. 14.03.2013 Social Media for Good – www.sm4good.com 13
  14. 14. 14.03.2013 Social Media for Good – www.sm4good.com 14
  15. 15. Find out which rules existSource: Jigmihttp://www.flickr.com/photos/jigmi/2600215176/
  16. 16. Rules should help staff share their passion14.03.2013 Social Media for Good – www.sm4good.com 16
  17. 17. Key points for personal socialmedia use in the field Be passionate Think of CNN, your mom, your boss What would a beneficiary think? Can this get someone into trouble? Be careful with photos. Always ask for permission!
  18. 18. 2. Social media toenhance situationalawareness14.03.2013 Social Media for Good – www.sm4good.com 18
  19. 19. Why use social media forsituational awareness? Immediate / in real time (as long as networks and internet are up) Many eyes and ears Information collection on the aggregate and the individual level Distributed information analysis14.03.2013 Social Media for Good – www.sm4good.com 19
  20. 20. Check-Ins pre and post „Sandy“ Source: foursquare14.03.2013 Social Media for Good – www.sm4good.com 20
  21. 21. 14.03.2013 Social Media for Good – www.sm4good.com 21
  22. 22. 14.03.2013 Social Media for Good – www.sm4good.com 22
  23. 23. 14.03.2013 Social Media for Good – www.sm4good.com 23
  24. 24. 14.03.2013 Social Media for Good – www.sm4good.com 24
  25. 25. 14.03.2013 Social Media for Good – www.sm4good.com 25
  26. 26. 14.03.2013 Social Media for Good – www.sm4good.com 26
  27. 27. 14.03.2013 Social Media for Good – www.sm4good.com 27
  28. 28. How much is relevant? About 8 per cent of tweets sent during a disaster contain situational information During Hurricane Sandy more than 500,000 tweets were generated in the first 72 hours and 400,000 photos posted to Instagram → We need tools that help us identify relevant information.14.03.2013 Social Media for Good – www.sm4good.com 28
  29. 29. Mistakes happenThe BBC mistakenly posted this photo from Iraq 2003 in May 2012. 14.03.2013 Social Media for Good – www.sm4good.com 29
  30. 30. 3. Social media as ameans to engage theaffected population14.03.2013 Social Media for Good – www.sm4good.com 30
  31. 31. Why we (will) use it Additional information channel to reach affected population and local media Cheap Can be used via mobile phones Chance for organisations to monitor what is being said about their programmes and correct misconconceptions Chance for affected population to talk with organisations - turns one-way information in two- way communication Affected population is already using it to help themselves!14.03.2013 Social Media for Good – www.sm4good.com 31
  32. 32. How the affected population isusing social mediaPeople affected by a diaster are either usingsocial media themselves or indirectly throughlocal media to: Share “safe and well“ messages Coordinate resources to fill needs Find information14.03.2013 Social Media for Good – www.sm4good.com 32
  33. 33. Thank you!Timo LügeSocial Media for Goodwww.sm4good.comtimo.luege@gmail.comTwitter: @timolue14.03.2013 Social Media for Good – www.sm4good.com 33

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