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WordPress from a Media Company Perspective


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I shared my experiences my experiences of implementing WordPress from a media company perspective at WordCamp Finland (Tampere, 9th May 2015).
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WordPress from a Media Company Perspective

  1. 1. WORDPRESS AND A MEDIA COMPANY WordPress and Alma Media Kustannus Oy – Pros and cons from our point of view Timo-Jaakko Rautavuori Development Manager |@timojr 8th May 2015, WordCamp Finland, Tampere
  2. 2. Background Timo-Jaakko Rautavuori? Has worked in online journalism since 2006 Backround: journalist, project manager Managed multiple news site renewal projects at Aamulehti and Alma Media Kustannus Oy Alma Media Kustannus Oy? Finnish Media Company 28 Newspapers (regional and local) + 30 news websites in Finland 1 company = 30 sites = product development  co-operation between sites
  3. 3. Our mission: News We tell stories. Masses of content: Approx. 500 articles published daily (plus videos). Masses of traffic (readers):Approx. 17 million pageviews per month. Company’s biggest site is (10 million pageviews per month)
  4. 4. WHERE WE WERE BACK IN 2011?
  5. 5. Where we were back in 2011? Licenced CMS (launched 2008-2010) No responsive design Needed more speed to web development
  6. 6. Vision in 2011:Websites + open source More speed to development by using open source CMS More efficiency to development with multiple open source developers Easier workflows for journalists Lower costs
  7. 7. First Step: Moro in 2011-2012 ( Pilot project in a nutshell Hyper local newssite inTampere CMS: WordPress Integration:WP + Online Ad System Integration:WP + Publishing production system for print Integration:WP + Analytics Design: Facelifted (but not responsive). No in-house coding. Agile project with a local WordPress development company.
  8. 8. Results: Moro in 2011-2012 Overall: Great Project: In time. Readers: Liked. Journalists: Loved.
  9. 9. Results: Moro in 2011-2012 Next steps Two moreWordPress roll-out projects in 2013 based on 1) Porilaine ( - Hyperlocal newspapaper. Similar to Moro but located in Pori. 2) - Even more hyperlocal newspaper in Hervanta (District inTampere)
  10. 10. Porilaine & Hervannan Sanomat (2013)
  11. 11. New vision in 2013: News site + paywall Pilot:,,, Project included 4 newspapers located in Kainuu area: Kainuun Sanomat (Regional newspaper) Kuhmolainen (Local newspaper) Ylä-Kainuu (Local newspaper) Sotkamo-lehti (Local newspaper)
  12. 12. (2014): New features - Responsive design - Paywall  needed many integrations Project: - Concept (3 months) + Coding (6 months) - Project management: Alma Media Kustannus Oy - Three (!)WP partners: 1 company (coding) 1 company (reviewing the code) 1 company (auditing the security of system)
  13. 13. 2011 Moro 2013 Porilaine & HerSa 2014 Kainuun Sanomat (4 newspapers) …yet to come in 2015: Lapin Kansa & Pohjolan Sanomat ? Timeline
  15. 15. WP’s pros and cons from our viewpoint PROS + Intuitive admin UI + Huge amount of (free) plugins + Easy to customize + No license costs + Many agile development partners + Speed of development in general CONS - Optimization problems: we customized admin  the system became a bit too heavy
  16. 16. Pros and cons from our viewpoint QUESTIONS: - We don’t have in-houseWP developers.Yet?
  17. 17. Our vision in 2011 vs. assessment in 2015 In 2015 we use both licenced CMS and open source CMS. • “More speed for development by using open source CMS” – CHECK • “Easier workflows for journalists” - CHECK • “Lower costs” – CHECK • “More efficiency on development with multiple open source developers” – CHECK, BUT…
  18. 18. Thank you. Timo-Jaakko Rautavuori Development Manager, Alma Media Kustannus Oy @timojr