I shared my experiences my experiences of implementing WordPress from a media company perspective at WordCamp Finland (Tampere, 9th May 2015).
More information on WordCamp: https://finland.wordcamp.org/2015/
A MEDIA COMPANY
WordPress and Alma Media Kustannus Oy
– Pros and cons from our point of view
Development Manager |@timojr
8th May 2015, WordCamp Finland, Tampere
Has worked in online journalism since 2006
Backround: journalist, project manager
Managed multiple news site renewal projects at
Aamulehti and Alma Media Kustannus Oy
Alma Media Kustannus Oy?
Finnish Media Company
28 Newspapers (regional and local) + 30 news
websites in Finland
1 company = 30 sites = product development
co-operation between sites
Our mission: News
We tell stories.
Masses of content: Approx. 500 articles published
daily (plus videos).
Masses of traffic (readers):Approx. 17 million
pageviews per month.
Company’s biggest site is Aamulehti.fi (10 million
pageviews per month)
Where we were back in 2011?
Licenced CMS (launched 2008-2010)
No responsive design
Needed more speed to web development
Vision in 2011:Websites + open source
More speed to development by using open
More efficiency to development with multiple
open source developers
Easier workflows for journalists
First Step: Moro in 2011-2012
Pilot project in a nutshell
Hyper local newssite inTampere
Integration:WP + Online Ad System
Integration:WP + Publishing production
system for print
Integration:WP + Analytics
Design: Facelifted (but not responsive).
No in-house coding.
Agile project with a local WordPress
Results: Moro in 2011-2012
Project: In time.
Results: Moro in 2011-2012
Two moreWordPress roll-out projects in
2013 based on moro.aamulehti.fi
1) Porilaine (porilaine.satakunnankansa.fi)
- Hyperlocal newspapaper. Similar to Moro but
located in Pori.
- Even more hyperlocal newspaper in Hervanta
New vision in 2013: News site + paywall
Pilot: kainuunsanomat.fi, kuhmolainen.fi, yla-kainuu.fi, sotkamolehti.fi
Project included 4 newspapers located in Kainuu area:
Kainuun Sanomat (Regional newspaper)
Kuhmolainen (Local newspaper)
Ylä-Kainuu (Local newspaper)
Sotkamo-lehti (Local newspaper)
Kainuunsanomat.fi (2014): New features
- Responsive design
- Paywall needed many integrations
- Concept (3 months) + Coding (6 months)
- Project management: Alma Media Kustannus Oy
- Three (!)WP partners:
1 company (coding)
1 company (reviewing the code)
1 company (auditing the security of system)
WP’s pros and cons from our viewpoint
+ Intuitive admin UI
+ Huge amount of (free) plugins
+ Easy to customize
+ No license costs
+ Many agile development partners
+ Speed of development in general
- Optimization problems: we customized admin
the system became a bit too heavy
Pros and cons from our viewpoint
- We don’t have in-houseWP developers.Yet?
Our vision in 2011 vs. assessment in 2015
In 2015 we use both licenced CMS and open source CMS.
• “More speed for development by using open source CMS” –
• “Easier workflows for journalists” - CHECK
• “Lower costs” – CHECK
• “More efficiency on development with multiple open source
developers” – CHECK, BUT…
Development Manager, Alma Media Kustannus Oy