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Objects might just be the future of communications
Objects might just be the future of communications
Objects might just be the future of communications
Objects might just be the future of communications
Objects might just be the future of communications
Objects might just be the future of communications
Objects might just be the future of communications
Objects might just be the future of communications
Objects might just be the future of communications
Objects might just be the future of communications
Objects might just be the future of communications
Objects might just be the future of communications
Objects might just be the future of communications
Objects might just be the future of communications
Objects might just be the future of communications
Objects might just be the future of communications
Objects might just be the future of communications
Objects might just be the future of communications
Objects might just be the future of communications
Objects might just be the future of communications
Objects might just be the future of communications
Objects might just be the future of communications
Objects might just be the future of communications
Objects might just be the future of communications
Objects might just be the future of communications
Objects might just be the future of communications
Objects might just be the future of communications
Objects might just be the future of communications
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Objects might just be the future of communications

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The explosion of digital message forces us to think less and lacks the emotional dimension essential for us to understand an idea or proposition. Physical objects short-cut emotive understanding by speaking directly to our innate human tendency to conflate tactile experiences with emotion – How it feels is how it feels.

Physical objects can cut through the blizzard of information by giving people something real; something they can feel. The future of communication in a digital age might just be physical objects

Published in: Design, Business, News & Politics
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  • Hello Colin
    Nice to hear from you. I'm not excluding digital – that would be idiotic and luddite – merely making use of its strengths and capabilities. Moreover, the increasing intuition of consumers makes the physical / emotion heuristic more potent as digital / intellectual communications fail to engage. This is a logical argument – it needs to be understood intellectually – and so, making it via a digital (intellectual) platform is appropriate. I'll be writing much more about this on the ARTOMATIC blog in coming weeks, so please stay tuned.
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