The explosion of digital technology is creating an interesting human problem — more media overwhelms us with messages we have no time to think about. Our natural human response is to rely on our intuition.
We are becoming more intuitive in a logic-driven age.
Unlike digital media made of code and numbers, physical objects are just like us — their very nature as separate entities is familiar to us and we innately understand them.
Maybe it’s time to rediscover the language of physical objects and use their considerable power to make intuitive connections and tell stories we don’t need to think about.