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The Ultimate Social Media
Blueprint
Proven Profit-Generating
Strategies That Rock!
Julie Mason
www.fb.com/TheSocialMediaPr...
Here’s What We’ll Cover Today...
• Avoid the 3 biggest mistakes most businesses make
that repel customers quicker than a s...
©The Social Media Princess 2013
Do you believe social
media can really work
for your business?

©The Social Media Princess 2013
Most People have mixed feelings about social media...

1) You’ve tried it in the past with dismal results, so
you’re not a...
3 Biggest Mistakes
That Repel Customers
Like A Spray Of Baygon
In The Face
...& How To Avoid Them!

©The Social Media Prin...
Mistake #1
No Strategy!

©The Social Media Princess 2013
Develop A Strategy
•

What are your business goals?

•

Who is your ideal client?

•

What are their fears, wants, needs &...
Mistake #2
Not posting
enough!

©The Social Media Princess 2013
Post Often
•

Twice a day

•

Create themes around your ideal client’s desires

•

Be visual

•

Schedule ahead of time

©...
Mistake #3
Content is not
Engaging!

©The Social Media Princess 2013
Create Engaging Content
•

Use images

•

Think about your copy

•

Ask for engagement

•

Think outside the box

©The Soc...
Cyclic Phase of Facebook Marketing

Image courtesy of Wildfireapps.com

©The Social Media Princess 2013
Social media influence users to recommend and buy

©The Social Media Princess 2013
Do You Have A
Conversion Funnel?

©The Social Media Princess 2013
Some Questions You Need To Consider...

•

Do you have a hot and hungry market?

•

If yes, what does your market want?

•...
Conversion Funnel #1 – Ecommerce

Website Shop
FB Ad

FB Shop
Ebay Store

©The Social Media Princess 2013

Buy/Customer
Conversion Funnel #2 – Content Marketing...

FB Fan

See Post

Click To
Website

©The Social Media Princess 2013

Buy/Cust...
Conversion Funnel #3 – Email Marketing...

FB Ad

Squeeze Page/
Facebook App

Email signup

Email Open

Email Click To
Vis...
Strategy #1
Relationship Building Through
Emails
Add Value, Gain Trust, Monetize...

©The Social Media Princess 2013
Strategy #1 – Relationship Building

©The Social Media Princess 2013
Strategy #1 – Relationship Building

Create a VALUE ADD product
©The Social Media Princess 2013
Strategy #1 – Relationship Building

Create a Facebook App OR Squeeze Page
©The Social Media Princess 2013
Strategy #1 – Relationship Building
•

Create your ad

©The Social Media Princess 2013
Strategy #1 – Relationship Building

Have your email funnel ready to rock!
©The Social Media Princess 2013
Strategy #2
Build A HOT List
This strategy is so good that is
should be licensed to print
money!

©The Social Media Prince...
Strategy #2 – Build A HOT List
•

Goal was to build a HOT list of prospects that would
buy again and again

•

Needed to b...
Strategy #2 – Build A HOT List

Post on FB
Page
inc. Bitly link

Sales

FB Sponsored
Post Ad

Webinar

©The Social Media P...
Strategy #2 – Build A HOT List
•

Determine your goal / outcome for webinar

•

Design a compelling end offer / call to ac...
Strategy #2 – Build A HOT List
•

Meetingburner.com

•

GoToWebinar.com

•

Google+ Hangout

•

Slideshare.net

©The Socia...
Strategy #2 – Build A HOT List
•

Write your promotion copy

•

Set up the event online

• Once set up – shorten the URL
u...
Strategy #2 – Build A HOT List
•

Create a FB Post

•

Have a catchy title & benefits

•

Include the bitly link to the
Re...
Strategy #2 – Build A HOT List
•

Create a FB Post

•

Have a catchy title & benefits

•

Include the bitly link to the
Re...
Strategy #2 – Build A HOT List
•

Create a series of Facebook Ads on the post

©The Social Media Princess 2013
Strategy #2 – Build A HOT List
•

Setup a Landing/Sales page on your website for
your compelling offer (for the end of the...
Strategy #2 – Build A HOT List

Take Action!

©The Social Media Princess 2013
Strategy #2 – Build A HOT List
$6,500+ sales in slowest 2 weeks of the year
PLUS:
1150 clicks on ad
77
100 new
150 people ...
CAUTION!!!
This is not a Kevin
Costner movie.

If you build it, they will
not necessarily come

©The Social Media Princess...
Traffic Driving Strategies...
Know your target market:
• Age range
• Gender
• What pages are they hanging out on
• What ar...
Traffic Driving Strategies...

•

Invite your friends – trusted but not always targeted

•

Email your list – trusted and ...
Be Social Media Savvy!
 Puts your business on the social media map
 Discover how to draw customers to you
 Secret strat...
Be Social Media Savvy!
 Facebook Timeline For Pages
 Strategies That Make Money On Facebook
 Leveraging Your LinkedIn P...
More LIKES in 1 day than past 3 weeks!!!

©The Social Media Princess 2013
$225,000 sales generated from LinkedIn!!

©The Social Media Princess 2013
“Be Social Media Savvy!”
video series
All For Just...

$299.00
©The Social Media Princess 2013
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Ultimate Social Media Blueprint - Building Your List Through Social Media (Keynote presentation)

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Published on

http://www.thesocialmediaprincess.com - This presentation was given at Pete Godfrey's Inbox Income Explosion workshop in November 2013 on the Gold Coast

Published in: Marketing, Business, Technology
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Ultimate Social Media Blueprint - Building Your List Through Social Media (Keynote presentation)

  1. 1. The Ultimate Social Media Blueprint Proven Profit-Generating Strategies That Rock! Julie Mason www.fb.com/TheSocialMediaPrincess www.linkedin.com/in/juliemason1 www.twitter.com/GuruJules “The Social Media Princess”
  2. 2. Here’s What We’ll Cover Today... • Avoid the 3 biggest mistakes most businesses make that repel customers quicker than a spray of Baygon! • LIKE/KNOW/TRUST – the importance of relationship marketing • Proven profit-generating strategies that help you make money using social media marketing! ©The Social Media Princess 2013
  3. 3. ©The Social Media Princess 2013
  4. 4. Do you believe social media can really work for your business? ©The Social Media Princess 2013
  5. 5. Most People have mixed feelings about social media... 1) You’ve tried it in the past with dismal results, so you’re not a believer that it works 1) You’ve heard stories about lack of security on Facebook and don’t want to put yourself in harm’s way 2) You’ve tried a few ideas, seen some results but would love to get bigger conversions ©The Social Media Princess 2013
  6. 6. 3 Biggest Mistakes That Repel Customers Like A Spray Of Baygon In The Face ...& How To Avoid Them! ©The Social Media Princess 2013
  7. 7. Mistake #1 No Strategy! ©The Social Media Princess 2013
  8. 8. Develop A Strategy • What are your business goals? • Who is your ideal client? • What are their fears, wants, needs & frustrations? • What is your ‘call to action’? ©The Social Media Princess 2013
  9. 9. Mistake #2 Not posting enough! ©The Social Media Princess 2013
  10. 10. Post Often • Twice a day • Create themes around your ideal client’s desires • Be visual • Schedule ahead of time ©The Social Media Princess 2013
  11. 11. Mistake #3 Content is not Engaging! ©The Social Media Princess 2013
  12. 12. Create Engaging Content • Use images • Think about your copy • Ask for engagement • Think outside the box ©The Social Media Princess 2013
  13. 13. Cyclic Phase of Facebook Marketing Image courtesy of Wildfireapps.com ©The Social Media Princess 2013
  14. 14. Social media influence users to recommend and buy ©The Social Media Princess 2013
  15. 15. Do You Have A Conversion Funnel? ©The Social Media Princess 2013
  16. 16. Some Questions You Need To Consider... • Do you have a hot and hungry market? • If yes, what does your market want? • If no, how can you make it interesting? ©The Social Media Princess 2013
  17. 17. Conversion Funnel #1 – Ecommerce Website Shop FB Ad FB Shop Ebay Store ©The Social Media Princess 2013 Buy/Customer
  18. 18. Conversion Funnel #2 – Content Marketing... FB Fan See Post Click To Website ©The Social Media Princess 2013 Buy/Customer
  19. 19. Conversion Funnel #3 – Email Marketing... FB Ad Squeeze Page/ Facebook App Email signup Email Open Email Click To Visit Website ©The Social Media Princess 2013 Buy/Customer
  20. 20. Strategy #1 Relationship Building Through Emails Add Value, Gain Trust, Monetize... ©The Social Media Princess 2013
  21. 21. Strategy #1 – Relationship Building ©The Social Media Princess 2013
  22. 22. Strategy #1 – Relationship Building Create a VALUE ADD product ©The Social Media Princess 2013
  23. 23. Strategy #1 – Relationship Building Create a Facebook App OR Squeeze Page ©The Social Media Princess 2013
  24. 24. Strategy #1 – Relationship Building • Create your ad ©The Social Media Princess 2013
  25. 25. Strategy #1 – Relationship Building Have your email funnel ready to rock! ©The Social Media Princess 2013
  26. 26. Strategy #2 Build A HOT List This strategy is so good that is should be licensed to print money! ©The Social Media Princess 2013
  27. 27. Strategy #2 – Build A HOT List • Goal was to build a HOT list of prospects that would buy again and again • Needed to be leveraged (time/money) • Needed to create brand awareness Australia wide • My recommendation = run webinars ©The Social Media Princess 2013
  28. 28. Strategy #2 – Build A HOT List Post on FB Page inc. Bitly link Sales FB Sponsored Post Ad Webinar ©The Social Media Princess 2013 Webinar Registration Email List Double Opt-In
  29. 29. Strategy #2 – Build A HOT List • Determine your goal / outcome for webinar • Design a compelling end offer / call to action • Create your presentation (see slideshare.net) • Interview someone in your niche (find on LinkedIn) ©The Social Media Princess 2013
  30. 30. Strategy #2 – Build A HOT List • Meetingburner.com • GoToWebinar.com • Google+ Hangout • Slideshare.net ©The Social Media Princess 2013
  31. 31. Strategy #2 – Build A HOT List • Write your promotion copy • Set up the event online • Once set up – shorten the URL using www.bitly.com ©The Social Media Princess 2013
  32. 32. Strategy #2 – Build A HOT List • Create a FB Post • Have a catchy title & benefits • Include the bitly link to the Registration page ©The Social Media Princess 2013
  33. 33. Strategy #2 – Build A HOT List • Create a FB Post • Have a catchy title & benefits • Include the bitly link to the Registration page ©The Social Media Princess 2013
  34. 34. Strategy #2 – Build A HOT List • Create a series of Facebook Ads on the post ©The Social Media Princess 2013
  35. 35. Strategy #2 – Build A HOT List • Setup a Landing/Sales page on your website for your compelling offer (for the end of the webinar) • Ensure you allow 1/3 of your presenting time to share the benefits of the offer and the WIIFM ©The Social Media Princess 2013
  36. 36. Strategy #2 – Build A HOT List Take Action! ©The Social Media Princess 2013
  37. 37. Strategy #2 – Build A HOT List $6,500+ sales in slowest 2 weeks of the year PLUS: 1150 clicks on ad 77 100 new 150 people registered Optins likes on TSMP 80 people live on the line 80 new likes on EOMFY GREAT RESULT! ©The Social Media Princess 2013
  38. 38. CAUTION!!! This is not a Kevin Costner movie. If you build it, they will not necessarily come ©The Social Media Princess 2013
  39. 39. Traffic Driving Strategies... Know your target market: • Age range • Gender • What pages are they hanging out on • What are their interests? Their struggles? What keeps them up at night? • What engages them Be patient with yourself. This takes time – collect info over time and it will add up! ©The Social Media Princess 2013
  40. 40. Traffic Driving Strategies... • Invite your friends – trusted but not always targeted • Email your list – trusted and targeted • Facebook Ads – quick, easy and targeted ©The Social Media Princess 2013
  41. 41. Be Social Media Savvy!  Puts your business on the social media map  Discover how to draw customers to you  Secret strategies that generate $$$ ©The Social Media Princess 2013
  42. 42. Be Social Media Savvy!  Facebook Timeline For Pages  Strategies That Make Money On Facebook  Leveraging Your LinkedIn Profile  Twitter For Business  How To ROCK Your Biz With YouTube Video ©The Social Media Princess 2013
  43. 43. More LIKES in 1 day than past 3 weeks!!! ©The Social Media Princess 2013
  44. 44. $225,000 sales generated from LinkedIn!! ©The Social Media Princess 2013
  45. 45. “Be Social Media Savvy!” video series All For Just... $299.00 ©The Social Media Princess 2013

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