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Steps to Creating a Blog Post Without Writing a Word

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These are tips on how to write a 2,000-word blog post without taking much of your time. Just check link to the article (at the last slide) to find out how to start writing a post and how to make sure people will read and share it.

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Steps to Creating a Blog Post Without Writing a Word

  1. 1. 5 Steps to Creating a 2,000 Word Blog Post without Writing a Word biz30.timedoctor.com
  2. 2. Companies that blog attract 67% more leads than companies that do not
  3. 3. The Problem with Blogging…
  4. 4. … is that it is extremely easy to set up one, but a blog is extremely difficult to maintain … your post is just one of 2 million that will be published that day.
  5. 5. How to Get your Post to Stand Above the Noise?
  6. 6. The folks at Buzzsumo analyzed 100 million of blog posts and articles and this is what they found…
  7. 7. Reference: http://okdork.com/2014/04/21/why-content-goes-viral-what-analyzing-100-millions-articles-taught-us/
  8. 8. But who has time to write a 3000 word or even a 2000 word blog post?
  9. 9. The Secret?
  10. 10. Is Outsourcing!
  11. 11. Now, let’s discuss the 5 steps in writing a Blog Post!
  12. 12. Choose a Topic
  13. 13. “How to make Tortilla Espanola” Example: You can get the complete recipe here
  14. 14. Recipes would work extremely well for a blog post that needs to be outsourced. As you’re cooking the food, you would simply describe the process by which you’re making it.
  15. 15. To make your life easier….
  16. 16. These tools will help you create a Topic and Headline For your Post
  17. 17. Hubspot’s Topic Analyzer is a free tool that will come up with ideas for you. Simply enter three nouns into the form on the page, and Hubspot’s algorithm will produce five headlines for free. http://www.hubspot.com/blog-topic-generator
  18. 18. This is a free tool from CoSchedule that will help you write better headlines. The Headline Analyzer will score your overall headline quality and rate its ability to result in social shares increased traffic, and SEO value. http://coschedule.com/headline-analyzer
  19. 19. BuzzSumo will help you analyze what content performs best for any topic or competitor and help you find the key influencers to promote your content. http://buzzsumo.com
  20. 20. Now, let’s proceed to the second step
  21. 21. Create a 7 Minute Long Video
  22. 22. Here’s a sample video YouTube video link: https://youtu.be/G-PF2YH6QDs
  23. 23. How can you create a video similar to that one? Just follow these steps
  24. 24. First, Outline the Video
  25. 25. In our video, our outline was simply: ■ Introduction ■ Usertesting - The benefits of using a service designed for this function ■ Upwork - The largest marketplace to find virtual assistants ■ Freelancer.com - In case you need some diversity ■ TaskRabbit and other local marketplaces
  26. 26. Tools to Create and Edit your Video
  27. 27. Microphone Having a good microphone is critical to the success of your video.
  28. 28. Camera You will need a decent camera to clearly show what you’re demonstrating
  29. 29. Video Capture and Editing Software
  30. 30. Before distributing your movie to your writer, you may want to edit it. These tools will help you get those things done.
  31. 31. Camtasia helps you create more professional videos without having to be a video pro.
  32. 32. Screencast.com’s high-quality content-hosting gives you complete control over how, when and to whom your content is distributed.
  33. 33. iMovie
  34. 34. Browse your clips more easily, instantly share your favorite moments, and create beautiful HD movies and Hollywood-style trailers.
  35. 35. Upload to (Privacy Settings)
  36. 36. When you upload your video, you’ll have the opportunity to make it “unlisted”.
  37. 37. Transcribe Using Fiverr
  38. 38. This will make writing your post much easier for your writer, take a lot less time, and ultimately cost you a lot less money. I find that you can transcribe a 7 minute video for between $5 and $10. https://www.fiverr.com/categories/writing-translation/transcription#layout=auto&page=1
  39. 39. Now, let’s go to the third step
  40. 40. Hire a Writer
  41. 41. Find Someone Manually
  42. 42. I know this sounds like a lot of work. But trust me, it’s easier than posting on a job site and screening out 50 different candidates to find the one you want to work with.
  43. 43. Need tips on how to do it? Here’s what to do
  44. 44. Use to find the top blogs in your industry.
  45. 45. For instance, if I were looking to hire a writer in the marketing industry, I would simply search “Top Marketing Blogs of 2015”. Here’s the list of blogs I’d be given.
  46. 46. Click on any of those links to bring up a list of actual blogs and click on the one that sounds most like what you’re looking for.
  47. 47. Then I would read the last 20 blog posts looking for the one that most resonates with me and take note of who wrote the post.
  48. 48. Finally, I would check out his bio to see if he would be interested in writing for me. I usually steer clear of CEO’s, CMO’s of companies and instead opt to find professional bloggers within the industry
  49. 49. I would repeat this process until I’ve found 5 bloggers that I’d want to work with. Check this for the email script for outreach
  50. 50. Use a Marketplace (Here are 3 Potential Marketplaces)
  51. 51. Upwork formed when online outsourcing powerhouses Odesk and Elance merged. You post a job and freelancers make bids to complete. You can then compare and select bidders. You pay once you’re satisfied with the work.
  52. 52. Freelancer.com is a global outsourcing marketplace very similar in function to Upwork, which allows potential employers to post jobs that freelancers can then bid to complete. Depending on your membership type, you will be charged fees once a freelancer accepts your offer.
  53. 53. Textbroker is a marketplace designed specifically for businesses who need custom content. With Textbroker Self-Service, you determine the quality level of the content you buy as well as its cost.
  54. 54. Create a Job Description
  55. 55. Now that you’ve chosen which marketplace you want to use, you need to create a job description. You can copy this one if you’re stuck for what to write
  56. 56. You’ve got your writer, you’ve got your video, and you’ve got your transcript. All you have to do is sit back, relax, and get your blog post written
  57. 57. Edit Your Post
  58. 58. These 5 services will help you get the job done
  59. 59. You get to choose your own personal freelance editor to edit your work based on his or her qualifications, expertise, and skills, and benefit from our strict deadlines and affordable fees. Your 2,000 word post will be edited in approximately 4 hours and cost $80.
  60. 60. They can proofread and edit your blog post in as little as 3 hours. They have a 100% guarantee and will redo your document until it’s perfect. And finally, they will give you a free sample so you can see if you like working with them.
  61. 61. Our proofreading staff is composed of experienced, detail-oriented individuals, many of whom have their master’s degrees or are pursuing their PhDs. We stand by our service with a 100% customer satisfaction guarantee.
  62. 62. This is a software that works similar to the grammar check in your traditional word processor. However, it is a fairly cheap option if you just need a bit more confidence in your post before you hit publish
  63. 63. Let’s say you don’t want to spend a lot of money on an editor. You’re in an industry where grammar doesn’t mean a whole lot, and you don’t need someone with extremely specific expertise. Then Fiverr is your answer. I’ve used it quite a bit for editing services and the work produced is more than adequate.
  64. 64. Promote Your Post
  65. 65. Here are a few ideas on how you can get people to read your blog
  66. 66. Share on Social Media
  67. 67. Share on Communities and Groups
  68. 68. These are Google+ communities, Linkedin groups, Facebook groups that we belong to and contribute to Frequently spamming these groups can be frowned upon, so make sure that you have good karma within the group, and you don’t abuse this strategy by posting the same content over and over again
  69. 69. Share on Forums
  70. 70. Here’s a sample email:
  71. 71. Email People you Mention
  72. 72. We also leverage the Reddit community when we share our posts. We find the relevant subreddit within the community and submit them
  73. 73. I never share the link with them right away. I don’t want to come off as too pushy. Most of these guys get emails all the time asking for favors. This strategy doesn’t back the person into a corner. If they say “yes”, then email the link and ask them to tweet it if they like your post. How to create an email to send to influencers?
  74. 74. Content Syndication
  75. 75. Syndicating your content to more popular sites will allow you to reach audiences that you wouldn’t have access to. One of the easiest places to syndicate your blog post is on Publisher
  76. 76. Repurpose Content
  77. 77. Finally, we will repurpose some of our best content. For instance, we will create a slide deck and publish it on We have written an extensive hiring guide and shared it on Guides.co. http://www.guides.co
  78. 78. Hire a VA to Promote for you
  79. 79. You can use either or in order to find someone who specializes in social media.
  80. 80. Here’s a job description that you can use:
  81. 81. Congratulations!
  82. 82. Getting through this entire presentation isn’t easy. And perhaps you weren’t able to digest everything. So here’s what I recommend:
  83. 83. First, you must make a commitment to blogging
  84. 84. If you decide to make blogging an integral part of your marketing effort, then understand that it requires a commitment on your part.
  85. 85. Second, create your first blog post title
  86. 86. Make sure that the title of your post lends itself to a video or demonstration that you can easily record. This will make it easier to get your point across to the person you hire to write the blog post.
  87. 87. Finally, download the entire tips below
  88. 88. This presentation was brought to you by Time Doctor. To browse the original content, please click this. Try it for 30 days? Be Sociable

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