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Email marketing for gold mine crm from wizard systems

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Email marketing for gold mine crm from wizard systems

  1. 1. ® IntelliClic k For
  2. 2. eMail Marketing Facts You Should Know DMA National Client Email Report 2012 Interactive Email & Web Site Marketing
  3. 3. How Email Drives Action & Interaction1. Quality Target2. Compelling Content3. Calls To Action Interactive Email & Web Site Marketing
  4. 4. Email: Major ISPs Starting To Use Engagement MetricsImportant Methods Of Quality Targeting- Getting Delivered  Hard Bounce Rate Is Low  List Hygiene Is Good  Report As Spam Complaints Are Low  Not Using Purchased Lists  Not Sending To Spam Traps  Respecting Opt Outs  Sender Reputation Interactive Email & Web Site Marketing
  5. 5. Trend: Major ISPs Starting To Use Engagement MetricsNew – Internet Service Providers Are:1.EVALUATING EMAIL COMMUNICATION OVERTIME2.HAVE RECIPIENTS CLICKED THROUGH3.HAVE THEY REPLIED4.APPLIES TO BOTH B2C AND B2BMARKETING Interactive Email & Web Site Marketing
  6. 6. Ideal Trend: Opt In & Engagement Marketing THE BIG FISH IN THE SMALL POND ARGUMENTIS 2% OF 50,000 BETTER (1,000) THAN 10% OF 25,000 (2,500)IS THE RISK LESS? SUBSTANTIALLY LESS CHANCE OF HITTING A SPAM TRAPIS MY LEAD HIGHER QUALITY & LONGER TERM (CONSCIOUS DECISION TO OPT IN – CAN YOU CAPTURE THEIR HEART AND NOT JUST THEIR WALLET) Interactive Email & Web Site Marketing
  7. 7. How Can I Integrate New Methods With IntelliClick & GoldMine Real Time Tracking To GoldMine Database Built In SQL Queries Allow Segmentation (Data Mining Webinar) Email Merge Code Append Allows Opt-Ins Based On Interest Database Field Updates Allow Value Updates Based On Interest General Opt Ins Calls To Action Dashboards & Reporting Interactive Email & Web Site Marketing
  8. 8. IntelliClick DemonstrationInteractive Email & Web Site Marketing
  9. 9. Get In Touch Tim Wilmot 01454 316800 Tim@wizard-systems.com www.wizard-systems.comInteractive Email & Web Site Marketing

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