Design Experiences /// A report sponsored by Dassault Systèmes
6 DE | Technology for Optimal Design Engineering November 2015 /// deskeng.com deskeng.com /// November 2015 DE | Technology for Optimal Design Engineering 7
he “Experience Economy” may sound like just an-
other term used to justify shorter product develop-
ment deadlines and longer lists of requirements, but
it’s firmly rooted in market demands. Customers today ex-
pect more than a product when they do business with a
company — they want a great experience that starts before
they even purchase the product and extends well beyond
unboxing. Companies that can’t provide those great experi-
ences will lose out to those that can.
To create innovative experiences, an organization has to
leverage agility, iterative approaches, organization-wide cre-
ativity and knowledge. It requires a product design process
in which simulation is ubiquitous, flexible and intuitive, yet
precise and meaningful. Simulation must be infused through-
out the entire development cycle while facilitating the shar-
ing of data, expertise and insights across an organization, not
just within the engineering department. Traditional work-
flows that restrict simulation to a handful of experts need to
be transformed. New processes and tools are needed to make
product requirements more visible early in the development
process.They should also open simulation tasks to a wider au-
dience while capturing inputs and sharing results related to the
holistic experience. In addition, simulation practices need to
be built on a foundation that supports sustainable innovation,
enabling organizations to continuously evolve the experience
as opposed to focusing on one-off product designs.
Simulation as a standalone expert practice, or even as a sim-
plified toolset for designers, won’t hit the mark on its own to
fuel next-generation innovation. What’s required is a broad
approach that delivers the collaboration, visibility, knowledge
capture and computational power necessary for simulating a
product’s real-world performance and creating optimal prod-
uct experiences that help companies stand out in a crowd.
Why you need to take a holistic approach to design experiences, not just products.
A Holistic, Industry Specific Approach
Dassault Systèmes provides world-leading solu-
tions that transform the way products are designed,
produced and supported.The group brings value to
over 190,000 customers across all industries by pro-
viding collaborative solutions that foster social inno-
vation which makes it possible for discoveries in the
virtual world to be used to improve the real world.
The 3DEXPERIENCE® platform from
Dassault Systèmes has been architected from the
ground up to make simulation an integral part of
the cross-disciplinary workflow of specific indus-
tries. Simulation models, workflows and results
are maintained as part of the same single source of
truth for product and experience-related require-
ments. They are also accessible across disciplines
so that simulation data is just as available to execu-
tive management and marketers as it is to design
engineers and analysis experts. Because design
changes are automatically reflected in the system
of record, companies are able ensure that each en-
gineer is 100% aware of consumer demands, per-
formance requirements and their colleagues’ work
at each stage of development.
Increasing system complexity and more tech-
nology being used for co-simulation and integrated
simulation workflows make it even more critical
for design and engineering teams to leverage one
source of truth to collaborate on meeting perfor-
The 3DEXPERIENCE platform enables si-
multaneous collaboration on simulation-powered
innovation,allowing,for example,engineers to vali-
date and test designs against a number of parameters
while manufacturing engineers evaluate whether a
particular iteration can be produced efficiently at
optimal cost. Early simulation encourages greater
design exploration,allowing multidisciplinary teams
to collaborate on more possibilities and zero in on
alternatives that may have never been considered
with traditional simulation practices.
Leveraging a holistic approach helps companies
not only deliver the best performing product with
the latest technological features, but also a market-
winning experience that wows customers and gives
companies a competitive edge.
For more details, download “Making the Case
for Simulation in theAge of Experience,”for free at
A New Spin
magine a washing machine that calculates and automatically
balances load weight. It runs so quiet that it can be housed
anywhere. And because it’s connected, the consumer can
control its operation with a mobile device. The 3DEXPERIENCE
platform allows innovators to design, simulate, and collaborate on
evaluating thousands of variables including system performance,
stress, durability, noise, and damage due to accidental drop or
impact. Below are two examples of how realistic simulation can
be used to bring this market-winning experience to life.
This new paper produced
by Desktop Engineering on
behalf of Dassault Systèmes
makes the case for adopting a
holistic approach to product development that
enables the entire enterprise to take advantage
of simulation-powered innovation. Multiple case
studies and additional resources are provided.
Download the white paper for free at
THE DESIRED EXPERIENCE: Reduce maintenance calls
over the expected 10-year lifetime of a washing machine.
BENEFITS OF SIMULATION: Simulate potential component
failure due to heavy and unbalanced loads over an
extended period of time.
The SIMULIA simulation applications from Dassault Systèmes might
be best known for its flagship Abaqus Finite Element Analysis (FEA)
technology. However, in recent years the company has expanded its
portfolio to include:
• Abaqus for FEA and multiphysics analysis
• Isight for process integration and design exploration
• fe-safe for fatigue and durability
• Tosca for structural and fluid optimization
• Simpoe-Mold for plastic simulation and injection molding analysis
• SIMPACK for multibody dynamic simulation
SIMULIA is actively integrating these robust technologies into the 3DEXPERIENCE platform, which provides breakthrough ca-
pabilities to improve efficiency, throughput and collaboration for all simulation users including; high-performance visualization,
batch and rule-based meshing, collaborative assembly, results analytics and process and data management.
To learn more about Dassault Systèmes, visit 3ds.com.
THE DESIRED EXPERIENCE: Reduce the 50-75 decibel
noise levels common to most washing machines.
BENEFITS OF SIMULATION: Understand and improve
frequency response using noise emission studies.