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This presentation is the second part of the story on "Revival of the hippie & back2basics marketing". It shows the undeniable trend of hippie revival and reflects upon the impact it has on marketing. This presentation presents B2B Marketing, as in Back-2-Basics Marketing, from a classic 4 P's of marketing perspective. The last part of this story details B2B Communication or how the Cavemen Speak approach is beneficial in today's context.