THE NEO-HIPPIE

Is there more at stake than just some three-huggers?
Yes. It’s about hippies acting in an open market spac...
REVIVAL OF HIPPIE
IDEALISTS THAT SAVE TIME & MONEY AT THE SAME TIME?
HIPPIE REVIVAL
WHAT STRUCTURES DEMONSTRATE THE HIPPIE REVIVAL?
EXAMPLE HIPPIE REVIVALS FOR
• 

Politics: Occupy Movement, Moveon.org, Shame (BE), Arab spring, …

• 

Ecology & Environme...
HIPPIE REVIVAL / POLITICS
OCCUPY: Global Movement.
HIPPIE REVIVAL / ECOLOGY
Ecology is a theme for all of us. Not only Greenpeace.
What about collective energy purchases bei...
HIPPIE REVIVAL / EDUCATION
P2P & Collaborative, bypassing institutions… quite hippie!
HIPPIE REVIVAL / MOBILITY
You don’t need to own. Accessibility is good enough.
HIPPIE REVIVAL / TRAVEL
Go on holidays in a hippie way: cheap, social, …
HIPPIE REVIVAL / FINANCE
Hippie finance: collaborative & P2P
HIPPIE REVIVAL / JOURNALISM
Crowd funded & close to readers, experiment in Belgium.
HIPPIE REVIVAL / FASHION
Swapping …
HIPPIE REVIVAL / DIY SQUARED
The Maker Movement…. Convinced about the hippie revival trend by now?
HIPPIE REVIVAL
A TREND YOU CANNOT DENY.
HOW MAY ORGANIZATIONS ACT ON THIS TREND?
FIGHT THOSE
DAMN HIPPIES
IS PROBABLY WHAT YOU THINK YOU SHOULD DO…
… I SUGGEST TO JOIN & FACILITATE THE MOVEMENT …
… LET’S...
MAKE LOVE
NOT WAR!
BACK-2-BASICS MARKETING
People are no longer passive consumers. They are empowered. They get what they
need from each othe...
B2B MARKETING
B2B STANDS FOR BACK-TO-BASICS, BECAUSE ANYWAY B2B AND
B2C ARE IRRELEVANT TERMS. IT’S ALL ABOUT PEER TO PEER,...
CORPORATE HIPPIES
Hippies, hate them or love them, but they are great people. They’ll always do good for
their environment...
CORPORATE HIPPIE MARKETING
Back-to-Basics on all 4 traditional P’s
BACK-2-BASICS MARKETING
B2B MARKETING
• 

Product:

• 

•  CRAPPY PRODUCTS DON’T SURVIVE
•  CO-CREATED, CO-FINANCED, COMMUNITY SELLING
•  PRODUCTS...
B2B COMMUNICATION
BACK-2-BASICS COMMUNICATION IS ALL ABOUT COMMUNITY,
CONTENT & STORIES AT EVERY STAGE IN THE CUSTOMER
JOU...
THAT’S IT FOLKS. JOIN THE MOVEMENT.
BE GOOD. STAY TUNED FOR PART 3.
In the meantime, read my back2basics marketing blog @ ...
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Cavemen speak. the revival of the hippie & the need for back to-basics marketing - part 2

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This presentation is the second part of the story on "Revival of the hippie & back2basics marketing". It shows the undeniable trend of hippie revival and reflects upon the impact it has on marketing. This presentation presents B2B Marketing, as in Back-2-Basics Marketing, from a classic 4 P's of marketing perspective. The last part of this story details B2B Communication or how the Cavemen Speak approach is beneficial in today's context.

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Cavemen speak. the revival of the hippie & the need for back to-basics marketing - part 2

  1. 1. THE NEO-HIPPIE Is there more at stake than just some three-huggers? Yes. It’s about hippies acting in an open market space. They don’t bother that much yet. Neo-hippies get what they need from each other. They are autonomous but connected. They are tech-savvy and deploy tech in their advantage. Everything they do has a purpose.
  2. 2. REVIVAL OF HIPPIE IDEALISTS THAT SAVE TIME & MONEY AT THE SAME TIME?
  3. 3. HIPPIE REVIVAL WHAT STRUCTURES DEMONSTRATE THE HIPPIE REVIVAL?
  4. 4. EXAMPLE HIPPIE REVIVALS FOR •  Politics: Occupy Movement, Moveon.org, Shame (BE), Arab spring, … •  Ecology & Environment: Greenpeace, Tesla Motors, Windmills, … •  Education: collaborative learning, P2P learning, textbook rental, … •  Economy: the rise of the fluid freelance network organization, … •  Mobility & Transport: P2P Car rent, P2P Parking, P2P Taxi, … •  Home, hotel & travel: AirBNB, couch surfing, shared farms, Gidsy, … •  Money & finance: crowd funding, P2P lending, collaborative banks, … •  Journalism: blogger as journalist, crowd funded journalism, … •  Fashion: swapping, hippieshop.com, fashion rental, … •  Healthcare & Pharmaceuticals: crowd doctor, herbal •  Culture: the maker-movement, DIY, … •  Many more: but you get the point…
  5. 5. HIPPIE REVIVAL / POLITICS OCCUPY: Global Movement.
  6. 6. HIPPIE REVIVAL / ECOLOGY Ecology is a theme for all of us. Not only Greenpeace. What about collective energy purchases being on the rise?
  7. 7. HIPPIE REVIVAL / EDUCATION P2P & Collaborative, bypassing institutions… quite hippie!
  8. 8. HIPPIE REVIVAL / MOBILITY You don’t need to own. Accessibility is good enough.
  9. 9. HIPPIE REVIVAL / TRAVEL Go on holidays in a hippie way: cheap, social, …
  10. 10. HIPPIE REVIVAL / FINANCE Hippie finance: collaborative & P2P
  11. 11. HIPPIE REVIVAL / JOURNALISM Crowd funded & close to readers, experiment in Belgium.
  12. 12. HIPPIE REVIVAL / FASHION Swapping …
  13. 13. HIPPIE REVIVAL / DIY SQUARED The Maker Movement…. Convinced about the hippie revival trend by now?
  14. 14. HIPPIE REVIVAL A TREND YOU CANNOT DENY. HOW MAY ORGANIZATIONS ACT ON THIS TREND?
  15. 15. FIGHT THOSE DAMN HIPPIES IS PROBABLY WHAT YOU THINK YOU SHOULD DO… … I SUGGEST TO JOIN & FACILITATE THE MOVEMENT … … LET’S MAKE THIS WORLD A BETTER PLACE!
  16. 16. MAKE LOVE NOT WAR!
  17. 17. BACK-2-BASICS MARKETING People are no longer passive consumers. They are empowered. They get what they need from each other. They are becoming an industry: empowered by tech (social, mobile, IoT) and self-organizing. If you want to be successful as an organization, you need to align with this “revival of the hippie” trend.
  18. 18. B2B MARKETING B2B STANDS FOR BACK-TO-BASICS, BECAUSE ANYWAY B2B AND B2C ARE IRRELEVANT TERMS. IT’S ALL ABOUT PEER TO PEER, PEOPLE TO PEOPLE, HUMAN TO HUMAN, HIPPIE TO HIPPIE. BACK 2 BASICS MARKETING IS YOUR ANSWER.
  19. 19. CORPORATE HIPPIES Hippies, hate them or love them, but they are great people. They’ll always do good for their environments (people, planet, …). In short: they are pretty much still thinking and acting like cave men. In order to be a hippie, be a cave men. With all respect!
  20. 20. CORPORATE HIPPIE MARKETING Back-to-Basics on all 4 traditional P’s
  21. 21. BACK-2-BASICS MARKETING
  22. 22. B2B MARKETING •  Product: •  •  CRAPPY PRODUCTS DON’T SURVIVE •  CO-CREATED, CO-FINANCED, COMMUNITY SELLING •  PRODUCTS AS A SERVICE (rent, subscribe, trade for other service, …) •  RE-USABLE (maybe for a different purpose) •  OPEN SOURCE, OPEN DATA PRODUCTS •  TRUSTED, VALUABLE & WITH PURPOSE •  PRODUCT USER EXPERIENCE IS KEY Place: •  TECHNOLOGY ENABLES TO SHARE LOCAL & GLOBAL •  LOCAL IS GLOBAL & GLOBAL IS LOCAL •  Price: •  •  COMMUNITY GIFT (= freemium) •  USE, DON’T BUY (cfr.: product as a service) Promotion: •  COMMUNICATION = CAVEMEN SPEAK. •  •  •  Community-driven at all stages. Hard selling sucks. Knowing your audience (cfr.: big data insights) & it’s context to tell stories Service is key! Generate ambassadors.
  23. 23. B2B COMMUNICATION BACK-2-BASICS COMMUNICATION IS ALL ABOUT COMMUNITY, CONTENT & STORIES AT EVERY STAGE IN THE CUSTOMER JOURNEY. LET’S SEE HOW CAVEMEN SPOKE. AND SPEAK.
  24. 24. THAT’S IT FOLKS. JOIN THE MOVEMENT. BE GOOD. STAY TUNED FOR PART 3. In the meantime, read my back2basics marketing blog @ vermeiretim.com, follow me on Twitter @vermeiretim or connect on G+

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