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Validate your Navigation using Qualitative Analytics and a Session Recorder @ WIAD 2020 Zürich

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Validate your
Navigation Architecture
World information architecture day 2020 (Zurich)

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Tim Schoch
UX Design Freelancer
+ since this morning: validate.design

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Qualitative
analytics

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Validate your Navigation using Qualitative Analytics and a Session Recorder @ WIAD 2020 Zürich

use http://tsc.li/smart (or code validatedesign) to get an extended Trial.

The slides from my talk at the World Information Architecture Day 2020 in Zürich.

use http://tsc.li/smart (or code validatedesign) to get an extended Trial.

The slides from my talk at the World Information Architecture Day 2020 in Zürich.

Validate your Navigation using Qualitative Analytics and a Session Recorder @ WIAD 2020 Zürich

  1. 1. Validate your Navigation Architecture World information architecture day 2020 (Zurich)
  2. 2. Tim Schoch UX Design Freelancer + since this morning: validate.design
  3. 3. Qualitative analytics
  4. 4. Website Smartlook tsc.li/smart
  5. 5. But… how?
  6. 6. … BY reverse engineering it 1. Successful Funnels 2. Identify struggles 3. Is it a pattern? 4. Analyse drop-outs
  7. 7. why?
  8. 8. qualitative quantitative ux Study, interview Analytics, A/B TESTING
  9. 9. qualitative quantitative ux Study, interview Qualitative analytics Analytics, A/B TESTING
  10. 10. ux Study, interview Qualitative analytics Analytics, A/B TESTING qualitative quantitative $$$ / big Effort $ / small Effort
  11. 11. New stuff to test Actual Ux study + focused Ux studies Qualitative analytics
  12. 12. try it tim@validate.design @validatedesignQuestions? smartlook.com code: validatedesign (+1 Month Trial)

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