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Adventures in Email - Angie Verros

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Adventures in Email - Angie Verros

  1. 1. Adventures*in*email
  2. 2. The$war$for$talent$is$hotter$than$ever$before
  3. 3. So,$how$do$we$stand$out?
  4. 4. Starts&with&the&recruiter
  5. 5. About&Me
  6. 6. Speaking)
  7. 7. The$other$side$of$ the$desk
  8. 8. First&impressions&are&everything
  9. 9. How$do$we$ stand$out?
  10. 10. Keep$it$real
  11. 11. Keep$it$entertaining$&$funny
  12. 12. Keep$it$unique
  13. 13. Messaging
  14. 14. Subject(lines • 33%#of#email#recipients#open#emails#based#only# on#subject#line • 69%#of#email#recipients#report#spam#based#only# on#subject#line • 22%#are#more#likely#to#respond#to#personalized# messages • 40%#of#emails#are#opened#on#mobile#first#– average#screen#fits#4@7#words • 22%#higher#open#rate#with#subject#lines#that# create#urgency#or#exclusivity
  15. 15. LinkedIn(Find(Nearby
  16. 16. VS HTML%vs%plain%text
  17. 17. Which%did%better? • Plain&text&beat&HTML&for&deliverability Why? • More&likely&to&make&it&through&spam&filters&
  18. 18. People&do&click&even&when&they&do&not&respond
  19. 19. Top$Content?
  20. 20. HTML%emails%generated%more%responses
  21. 21. Stalking.*Yes…Stalking
  22. 22. Sample'outreach'message
  23. 23. Actual'response
  24. 24. A"few"more
  25. 25. Crystal(knows
  26. 26. Exciting(journey
  27. 27. Candidate(experience • Apply%process • Timely%recruiter%response • Interview%scheduling • Timely%feedback%after%interviews • Offer • Rejection • Onboarding
  28. 28. Welcome'to'the'Yelp'generation
  29. 29. Community) resources
  30. 30. Boolean'black'belt
  31. 31. SourceCon
  32. 32. Recruiting*Daily &*Recruiting*Tools
  33. 33. HROS
  34. 34. Facebook(groups
  35. 35. Secret&sourcing&group
  36. 36. Recruiters)online
  37. 37. Growth'hacking'recruiters
  38. 38. Sourcers who*code
  39. 39. Amazing(Lists
  40. 40. Martin'Freeman’s'Sourcing'Toolkit
  41. 41. Dean%Da%Costa%Tools%List
  42. 42. RecruiterHunt
  43. 43. @ohsusannamarie
  44. 44. Sjamilla /(awesome-recruitment
  45. 45. We.$Are.$Not.$Robots
  46. 46. Thank&you linkedin.com/in/averros/ facebook.com/angie.verros @angieverros angie@vaia.io www.vaia.io

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