1.
Adventures*in*email

2.
The$war$for$talent$is$hotter$than$ever$before

3.
So,$how$do$we$stand$out?

4.
Starts&with&the&recruiter

5.
About&Me

6.
Speaking)

7.
The$other$side$of$
the$desk

8.
First&impressions&are&everything

9.
How$do$we$
stand$out?

10.
Keep$it$real

11.
Keep$it$entertaining$&$funny

12.
Keep$it$unique

13.
Messaging

14.
Subject(lines
• 33%#of#email#recipients#open#emails#based#only#
on#subject#line
• 69%#of#email#recipients#report#spam#based#only#
on#subject#line
• 22%#are#more#likely#to#respond#to#personalized#
messages
• 40%#of#emails#are#opened#on#mobile#first#–
average#screen#fits#4@7#words
• 22%#higher#open#rate#with#subject#lines#that#
create#urgency#or#exclusivity

15.
LinkedIn(Find(Nearby

16.
VS
HTML%vs%plain%text

17.
Which%did%better?
• Plain&text&beat&HTML&for&deliverability
Why?
• More&likely&to&make&it&through&spam&filters&

18.
People&do&click&even&when&they&do&not&respond

19.
Top$Content?

20.
HTML%emails%generated%more%responses

21.
Stalking.*Yes…Stalking

22.
Sample'outreach'message

23.
Actual'response

24.
A"few"more

25.
Crystal(knows

26.
Exciting(journey

27.
Candidate(experience
• Apply%process
• Timely%recruiter%response
• Interview%scheduling
• Timely%feedback%after%interviews
• Offer
• Rejection
• Onboarding

28.
Welcome'to'the'Yelp'generation

29.
Community)
resources

30.
Boolean'black'belt

31.
SourceCon

32.
Recruiting*Daily &*Recruiting*Tools

33.
HROS

34.
Facebook(groups

35.
Secret&sourcing&group

36.
Recruiters)online

37.
Growth'hacking'recruiters

38.
Sourcers who*code

39.
Amazing(Lists

40.
Martin'Freeman’s'Sourcing'Toolkit

41.
Dean%Da%Costa%Tools%List

42.
RecruiterHunt

43.
@ohsusannamarie

44.
Sjamilla /(awesome-recruitment

45.
We.$Are.$Not.$Robots

46.
Thank&you
linkedin.com/in/averros/
facebook.com/angie.verros
@angieverros
angie@vaia.io
www.vaia.io