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Brand Archetypes

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If your brand was a character from a storybook, what personality would it have? Discover the power of Brand Archetypes to empower your brand marketing.

Published in: Business
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Brand Archetypes

  1. 1. Brand Storytelling The Story Of:
  2. 2. We’ve Told Stories Since the Dawn of Time…
  3. 3. Spoken Stories In the Beginning, Stories Travelled From Person to Person
  4. 4. Broadcast Stories With the Invention of the Television, Stories Became 1-Sided.
  5. 5. Digital Stories Audiences are now in Control of What They See
  6. 6. Moral of the Story Every Element Tells The
  7. 7. Joseph Campbell The Hero’s Journey Hero Mentor Story Explaining The Story Structure
  8. 8. The Cycle
  9. 9. Status Quo
  10. 10. Call to Action
  11. 11. Meet the Mentor
  12. 12. Overcome Challenge
  13. 13. Resolution
  14. 14. Quillor
  15. 15. Coworks
  16. 16. What are Brand Archetypes
  17. 17. Hero the Strong Competent Decisive
  18. 18. Innocent the Trustworthy Positive Straightforward
  19. 19. Regular Guy the Accessible Hardworking Down-to-Earth
  20. 20. Nurturer the Service-Oriented Caring Altruistic
  21. 21. Creator the Authentic Artistic Creative
  22. 22. Explorer the Adventurous Audacious Bold
  23. 23. Rebel the Disobedient Nonconforming Defiant
  24. 24. Lover the Appealling Emotional Passionate
  25. 25. Magician the Transformative Inventive Visionary
  26. 26. Ruler the Confident Exclusive Powerful
  27. 27. Jester the Humorous Entertaining Playful
  28. 28. Sage the Diligent Self-Reflective Objective
  29. 29. What is your Brand Archetype? Discover it now at Quillor.studio/quiz

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