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Web rtc changing the connected world

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Web rtc changing the connected world

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A talk I gave at connected business expo in London.

By looking at a spread of companies that are using webrtc to provide realtime voice, video and data today and see what trends emerge.

A talk I gave at connected business expo in London.

By looking at a spread of companies that are using webrtc to provide realtime voice, video and data today and see what trends emerge.

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Web rtc changing the connected world

  1. 1. WEBRTC - Changing the Connected World? Tim Panton, Westhawk Ltd - @steely_glint
  2. 2. Me       Consulting software engineer Contribute to rtcweb standards (IETF) Helped build Tropo’s webRTC support ( phono.com) I build version 1.0 Pragmatic See huge value in context @steely_glint - westhawk Ltd -
  3. 3. Uber vs Gett story Two next generation Taxi companies Uber gamed the Gett app to get contact numbers of Gett drivers, then called to recruit them. Uber and Gett app break out to pstn voice, exposing driver and passenger details. Undesirable from a commercial and user perspective. Could webRTC @steely_glint - westhawk Ltd - help?
  4. 4. WebRTC Definition        Realtime voice / video /data browser based no plugins secure interoperable peer to peer @steely_glint - westhawk Ltd -
  5. 5. Standards      IETF W3C Loosely based on pre-existing standards $100s Millions of IPR - donated Google, Cisco, Mozilla, Skype, Tropo, ATT, E///, Lucent etc. @steely_glint - westhawk Ltd -
  6. 6. DESKT OP Deployed WebRTC draft implementations are shipping in 1bn + endpoints now. Apple and Microsoft watching closely from the sidelines. @steely_glint - westhawk Ltd -
  7. 7. Some early adopters  Meetings meetings.io  Fileshare sharefest.me  Photoshare live.pics.io  Managed comms twin.me  Therapy (medical) regrouptherapy.com  Website contact teledini.com  CRM freecrm.com  Dating maxiamigos.com  Recruitment codassium.com  Fitness wello.com  Games Dev scirra.com @steely_glint - westhawk Ltd -
  8. 8. Trends - Goal directed apps         Niche apps with user context Each solves a user problem Gives user a choice Communication aid reaching goal Goal is not ‘lets have a video call’ Value created via user satisfaction Pricing may be around goal completion UX to suit problem space @steely_glint - westhawk Ltd -
  9. 9. Trends - Casual or SME markets        Video is realtime - expensive Applicable to high value services Or expensive leisure pastimes Self selecting (early adopters?) Professionals are the product No iOS support hurts here WebRTC compatible apps instead @steely_glint - westhawk Ltd -
  10. 10. Caveats - Where it won’t work       Mobile - 3g too unreliable Drive-by casual sites - user needs correct browser Video inappropriate Between equals - unless time booked iOS - except dedicated apps Corporates - firewalls and fewer webcams @steely_glint - westhawk Ltd -
  11. 11. Remember it is WEB rtc       Don’t bill by the minute unexpected on the web Do use web metrics to guide strategy Don’t bother with the PSTN Do complete user journey Do offer fallbacks if essential Don’t forget the tablet/BYOD @steely_glint - westhawk Ltd -
  12. 12. What can a provider add ?  Complete solutions @steely_glint - westhawk Ltd -
  13. 13. What else can a provider add ?         Recording / compliance Mixing Metrics Quality management Tools /APIs Fallback mechanisms Gateways transcode etc. Security/Identity @steely_glint - westhawk Ltd -
  14. 14. Demo – WebGL effects Because webrtc is built on web standards, you can mash them together to quickly build something new. Demo of WebGL doing realtime effects on a webRTC video stream twelephone.com @steely_glint - westhawk Ltd -

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