2. One of the most underated universal symbols that radiates over the african continent, born from the moon rising above the
African skies, the magic of this natural satellite is in everyone of us, depicting balance and new beginings...This lunar occur-
rence is a cyclical wonder influencing our biorythmes. La lune d’Afrique is an unique experience that submerges the senses
through the perfect fusion between ambient music and magnificent venues each designed to mimic this universal atmo-
sphere. As the warm African day becomes a sultry African night, La lune d’Afrique will spark your soul with its aura.

3. When we make a decision our brains relate our perceptions back to previous experiences and their associated emotions
through “somatic markers”.
We can anticipate the feelings that we believe we will experience from each of the options which is why traditional emo-
tional selling propositions are often based on the erroneous assumption that emotions can be simply ‘glued’ to brands by
means of advertising or promotion through faked experiences.
Using sound neuro-marketing principals, La lune d’Afrique offers brands a unique opportunity to become the shorthand in
consumer’s minds for sophisticated entertainment on a grand scale.

4. Any of the most recognizable brands, conjures up memories of fantastic parties with friends, music and of course
having a great time.
La lune d’Afrique, is synonymous with sophisticated entertainment at all the trendy hot-spots around the world.
Its multicultural vibe gathers Africa, from all sides of the continent, under the moonshining of history , cultural and
language diversity.

5. Events calendar 2010
March 2010
Luned’afriqueSunday
afternoon onthe 25th
ofApril .FTVSandton.
Luned’afriqueSunday
afternoon onthe 30th
ofMay.FTVSandton.
Luned’afrique
decadent friday
7th of may
at s7heaven inSandton
Luned’afrique
decadent friday
4th of june
at s7heaven
30thto 4th ofJuly
AudiAfrican Fashion
weekJoburg (nego on
process)
9th tothe 16thAudi
African Fashion week
in cpt. (nego on process)
Nautical moon yacht
party , Capetown/Dur-
ban (nego on process)
Nautical moon yacht
party , Capetown/Dur-
ban (nego on process) Nautical moon yacht
party , Capetown/Dur-
ban (nego on process)
Nautical moon yacht
party , Capetown/Dur-
ban (nego on process)
TheLoeries (potential)
Kurland polo (potential) J’BMet (potential)
September 2010
May 2010
November 2010
July 2010
January 2010
April 2010
October 2010
June 2010
December 2010
August 2010
February 2010

6. Sundays from noon to moon
First Lune d’afrique Sunday afternoon on the 25th of April . FTV Sandton.
Trendy braai, lounge, african afetrnoon... Bridging the cosmopolitan cultures of Africa.
This afternoon to moon party will be the official launch in SouthAfrica and will feature a who’s who list of internationalDJ’s as well as SA’s finest.
Tier Sponsorship
Levels of tier sponsorship, media and publication can be negotiated depending on size of event and no. of international acts and the brands
that are involved.
Costs involved
djs 3 local based + 1 international R 20 000
African Fusion Food + Chef R 10 000
Staffing and security R 5 000
External Cocktail bar + flairer R 10 000
Moon deco Theme + Art R10 000
Marketing R10 000

7. Decadent moon Fridays
First fridays of every month, Lune d’afrique decadent moon will provide a provocative evening ...
This edgie moonar event will stand out as one of a kind in SouthAfrica...
Tier Sponsorship
Levels of tier sponsorship, media and publication can be negotiated depending on size of event and no. of international acts and the brands
that are involved.
Costs involved
djs 3 local based + 1 international R 20 000
Live acts (cabaret dancers + drag show + live performances...) R 20 000
Staffing and security R 5 000
External Cocktail bar + flairer R 10 000
Moon deco Theme R5 000
Marketing R10 000

8. Media Strategy
Traditional mediums
press:
Traditionally public relations is a passive function within a communications campaign and usually deals with the outcome of both marketing and pro-
motional activity.We propose an aggressive integration ofthe public relations upfrontto maximizethe brand(s) partners publicity and cross-promotional
opportunities. (i.e. Cleo / Cosmopolitan / Destiny + Destiny Man / Glamour / GQ / Heat / LiveOutLoud / People / Private Edition / Sandton
Magazine / SL /Wrapped...)
TV:
All Access, Media & Money , Pasella, The Style Report, Top Billing
Radio:
Five FM
Alternative mediums
.com

9. Tim O’Shea
operations director
+27 (0) 72 829 5670
tim@lunedafrique.com
www.lunedafrique.com
ClémentVigné
art director
+27 (0) 82 65 888 34
clement@lunedafrique.com
contact