Brands are talking_2013


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Brands are talking_2013

  1. 1. Brands Are Talking.April 2013
  2. 2. You need to know who you are and where you are going.It is achanging world.
  3. 3. “We’re living at a time when attention is thenew currency. Those who insert themselvesinto as many channels as possible look setto capture the most value.”Pete Cashmore, CEO and Founder of mashable.comConsumers are no longer passive voices.They are all active brands in a busy world.B R A N D I AMA company shouldn’t get addictedto being shiny, because shinydoesn’t last.Jeff Bezos
  4. 4. What used to be a controlled one-way message is now real time dialogue.Brands Are Talking.B R A N D I AMBy creating compelling content,you can become a celebrity.Paul Gillin, Social Media Expert and Author
  5. 5. A digital economyis a relationship economy.Reputation is the new currency.
  6. 6. B R A N D I AMBrands are defined by their personality, audience and voice.A voice needs a message.It is a truly powerful phenomenon when a brandmakes a stand for what it believes in.Simon Mainwaring
  7. 7. Australians who feel an emotional bondwith a brand are up to 60% more likelyto stick with it long term.A Study by Murdoch University and the University of WollongongMeaningful conversations leadto trust and emotional connections.Trust builds relationships.
  8. 8. Brands with a powerful voice are influential.Inspired audiences become loyal brand advocates.Things don’t have to change the world to be important.Steve JobsB R A N D I AM
  9. 9. Voices connect people.B R A N D I AMBrands must become architectsof community.Simon Mainwaring
  10. 10. BRANDIAM creates themessage behind the voice.Advertising talks at people. Brands talk with them.Zoe SentirmaiB R A N D I AM
  11. 11. Let’s