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Brands are talking_2013

  1. 1. Brands Are Talking. April 2013
  2. 2. You need to know who you are and where you are going. It is a changing world.
  3. 3. “We’re living at a time when attention is the new currency. Those who insert themselves into as many channels as possible look set to capture the most value.” Pete Cashmore, CEO and Founder of mashable.com Consumers are no longer passive voices. They are all active brands in a busy world. B R A N D I AM A company shouldn’t get addicted to being shiny, because shiny doesn’t last. Jeff Bezos
  4. 4. What used to be a controlled one-way message is now real time dialogue. Brands Are Talking. B R A N D I AM By creating compelling content, you can become a celebrity. Paul Gillin, Social Media Expert and Author
  5. 5. A digital economy is a relationship economy. Reputation is the new currency.
  6. 6. B R A N D I AM Brands are defined by their personality, audience and voice. A voice needs a message. It is a truly powerful phenomenon when a brand makes a stand for what it believes in. Simon Mainwaring
  7. 7. Australians who feel an emotional bond with a brand are up to 60% more likely to stick with it long term. A Study by Murdoch University and the University of Wollongong Meaningful conversations lead to trust and emotional connections. Trust builds relationships.
  8. 8. Brands with a powerful voice are influential. Inspired audiences become loyal brand advocates. Things don’t have to change the world to be important. Steve Jobs B R A N D I AM
  9. 9. Voices connect people. B R A N D I AM Brands must become architects of community. Simon Mainwaring
  10. 10. BRANDIAM creates the message behind the voice. Advertising talks at people. Brands talk with them. Zoe Sentirmai B R A N D I AM
  11. 11. Let’s talk. hello@brandiam.com.au facebook.com/brandiam.agency @brandiam_agency

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