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Isn't it time publishers controlled user identities?

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Isn't it about time you
controlled your identity?
“Lego Store - Wall of Lego Figures” by John Hallett
Tim Lloyd, founder &...
Access
Management
Identity
Management

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Isn't it time publishers controlled user identities?

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Publishers need to own and control the valuable identity information shared by their users, as it enables opportunities for revenue growth through better understanding user needs and delivering a more engaging, personalized experience. This presentation explores why, and how it can be achieved.

Publishers need to own and control the valuable identity information shared by their users, as it enables opportunities for revenue growth through better understanding user needs and delivering a more engaging, personalized experience. This presentation explores why, and how it can be achieved.

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Isn't it time publishers controlled user identities?

  1. 1. Isn't it about time you controlled your identity? “Lego Store - Wall of Lego Figures” by John Hallett Tim Lloyd, founder & CEO of LibLynx Cloud-based Identity & Access for Publishers
  2. 2. Access Management Identity Management
  3. 3. The identity challenge
  4. 4. Platform proliferation
  5. 5. New authentication methods
  6. 6. Multiple user identities
  7. 7. Multiple departments Publishing Membership Events EducationCommunity
  8. 8. The hidden losses are significant • a fragmented understanding of user needs • disconnected, confusing access experiences “Lego Pile” by David Lofink
  9. 9. Identity insights = Revenue Growth “Little girl in the big world.Ginger” by Aistė Kančauskaitė
  10. 10. 1) Increase usage ● Consistent, seamless access experience ● Drive usage, renewals Identity insights = Revenue Growth “Little girl in the big world.Ginger” by Aistė Kančauskaitė
  11. 11. 2) Drive engagement ● Understand user interests / preferences ● Deliver personalization Identity insights = Revenue Growth “Little girl in the big world.Ginger” by Aistė Kančauskaitė
  12. 12. 3) Revenue generation ● Cross-sell, Up-sell ● Drive memberships and subscriptions Identity insights = Revenue Growth “Little girl in the big world.Ginger” by Aistė Kančauskaitė
  13. 13. 4) Minimize piracy ● Risk profiles based on user behaviour ● Enhanced security at the user level Identity insights = Revenue Growth “Little girl in the big world.Ginger” by Aistė Kančauskaitė
  14. 14. 5) Product development ● Segment users ● Identify trends Identity insights = Revenue Growth “Little girl in the big world.Ginger” by Aistė Kančauskaitė
  15. 15. 6) Agility & Innovation ● Put users back at the core of your strategy Identity insights = Revenue Growth “Little girl in the big world.Ginger” by Aistė Kančauskaitė
  16. 16. Open Access content + paywalled resources Identity insights = Revenue Growth “Little girl in the big world.Ginger” by Aistė Kančauskaitė
  17. 17. We can help “Lego store” by EvelynGiggles
  18. 18. We can help ● Identity & behavior together “Lego store” by EvelynGiggles
  19. 19. We can help ● Identity & behavior together ● True SSO across all applications “Lego store” by EvelynGiggles
  20. 20. We can help ● Identity & behavior together ● True SSO across all applications ● Consistent user experience “Lego store” by EvelynGiggles
  21. 21. We can help ● Identity & behavior together ● True SSO across all applications ● Consistent user experience ● Independent of technology, platform & vendor “Lego store” by EvelynGiggles
  22. 22. www.liblynx.com LibLynx: Cloud-based Identity & Access Management for Publishers info@liblynx.com

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