4. Expansion & How?
• Uniqlo should not spread out so extensively such
as Gap and H&M, but instead, similar to
Inditex, they should have a tight grip in 1
particular continent, for example Asia, especially
South Korea, Taiwan and Hong Kong.
• Despite having more stores than H&M, most of
the stores run by Fast Retailing were not doing
well, i.e. COMPTOIR DES COTONNIERS
brand that lacks consistent and strong
leadership
5. Exploring New Markets
• South Korea as the next major target market
– Massive Expansions
– Market as a Japanese brand
– Advertising with famous celebrities i.e. SNSD, 2PM
6. Quality issue?!
• Similar to Ikea in Denmark.
– “Was it a nice company party” TEST
– “We think you are to young to go to Sunny Beach”
TEST
• Quality approved by the everyday life (tested
and proven)
7. Uniqlo Promotion
•Have some kids play in dirt or on
gravel…
•Two kids fighting tearing
shirts, parents gets in between and his
or her shirt gets pulled.
•Heat tech in the north pole
