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Social media for HR practitioners Sep 2010

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Brief talk to members of the Creative Sheffield HR Forum on social networking, blogs, forums and various Web 2.0 technologies.

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Social media for HR practitioners Sep 2010

  1. 1. Creative Sheffield<br />by Fluid <br />September 2010<br />
  2. 2. Page 2<br />Contents<br />3-4 Introduction to Fluid<br />5-7 Facebook<br />8-10 Glassdoor<br />11-13 LinkedIn<br />14-16 MySpace<br />17-19 SecondLife <br />20-22 Twitter<br />23-25 YouTube<br />26-27 Other Web 2.0 technologies<br />28-29 Recruitment<br />30-31Legal considerations and negative connotations<br />32-33 Case studies<br />34-35 Conclusion and questions<br />
  3. 3. Page 3<br />Introduction<br />
  4. 4. Page 4<br />Introduction to Fluid<br />Fluid Consulting Limited (Fluid) is a specialist human resources consultancy headed by Tim Holden MCIPD <br />10 years in banking<br />10 years in Human Resources consultancy<br />Fluid trading since 2006<br />The core services provided by Fluid are:<br /><ul><li>Retention
  5. 5. Selection</li></ul>- Attraction<br />- Remuneration & Reward <br />- Outplacement<br />- Training & HR consultancy<br />
  6. 6. Page 5<br />Facebook<br />
  7. 7. Page 6<br />Facebook (1 of 2)<br /><ul><li>www.facebook.com
  8. 8. Founded in 2004 by Mark Zuckerberg, initially as an exclusive network for Harvard students
  9. 9. 400M users worldwide</li></li></ul><li>Page 7<br />Facebook (2 of 2)<br /><ul><li>Induction
  10. 10. Job seeking
  11. 11. Recruitment
  12. 12. Remote working-BT, Facebook style</li></li></ul><li>Page 8<br />Glassdoor<br />
  13. 13. Page 9<br />Glassdoor (1 of 2)<br /><ul><li>www.glassdoor.com
  14. 14. Founded by three Californians in 2007
  15. 15. Provides unedited employee opinions about a company’s work environment
  16. 16. Predominantly US-focused but growing in popularity in the UK, especially amongst multinationals
  17. 17. Salaries
  18. 18. Reviews
  19. 19. Interviews</li></li></ul><li>Page 10<br />Glassdoor (2 of 2)<br /><ul><li>Compensation & benefits
  20. 20. Employer branding
  21. 21. Interviewing</li></li></ul><li>Page 11<br />LinkedIn<br />
  22. 22. Page 12<br />www.linkedin.com<br />Founded in 2002 by Reid Hoffman, as a business-oriented site<br />70M users worldwide<br />LinkedIn Talent Advantage<br />Custom Company Profiles<br />LinkedIn (1 of 2)<br />
  23. 23. Page 13<br />LinkedIn (2 of 2)<br /><ul><li>Communication
  24. 24. Learning & development
  25. 25. Networking
  26. 26. Recruitment
  27. 27. Talent management</li></li></ul><li>Page 14<br />MySpace<br />
  28. 28. Page 15<br />www.myspace.com<br />Founded in 2003 by Tom Anderson following the success of eUniverse and Friendster<br />66M users worldwide<br />MySpace (1 of 2)<br />
  29. 29. Page 16<br />Induction<br />Job seeking<br />Recruitment<br />MySpace (2 of 2)<br />
  30. 30. Page 17<br />SecondLife<br />
  31. 31. Page 18<br />SecondLife (1 of 2)<br /><ul><li>www.secondlife.com
  32. 32. Developed by Linden Lab in 2003
  33. 33. Internet-based 3D virtual world
  34. 34. Users known as Residents can interact with each other in the form of avatars
  35. 35. Able to create and trade items in a virtual marketplace using virtual units of currency known as Linden Dollars</li></li></ul><li>Page 19<br />SecondLife (2 of 2)<br /><ul><li>Communications
  36. 36. Learning & development
  37. 37. Recruitment</li></li></ul><li>Page 20<br />Twitter<br />
  38. 38. Page 21<br />Twitter (1 of 2)<br /><ul><li>www.twitter.com
  39. 39. Created by Jack Dorsey in 2006
  40. 40. Free micro-blogging service that enables users to post (140 characters as a maximum) and read each other’s updates (tweets)
  41. 41. Unlike Facebook the tweets are searchable, even in terms of content that is not being followed
  42. 42. 190M users each month</li></li></ul><li>Page 22<br />Twitter (2 of 2)<br /><ul><li>360 degree feedback
  43. 43. Recruitment</li></li></ul><li>Page 23<br />YouTube<br />
  44. 44. Page 24<br />YouTube (1 of 2)<br /><ul><li>www.youtube.com
  45. 45. Video used to be a very expensive medium but is now immediate and cost-effective
  46. 46. Can be linked to careers section of the own website
  47. 47. Portrays the green credentials of the organisation</li></li></ul><li>Page 25<br />YouTube (2 of 2)<br /><ul><li>Appraisals
  48. 48. Communication
  49. 49. Learning & development
  50. 50. Recruitment</li></li></ul><li>Page 26<br />Other Web 2.0 Technologies<br />
  51. 51. Page 27<br />Other Web 2.0 Technologies<br /><ul><li>Blogs
  52. 52. Forums
  53. 53. Podcasts
  54. 54. RSS feeds
  55. 55. Streaming media
  56. 56. Wikis</li></li></ul><li>Page 28<br />Recruitment<br />
  57. 57. Page 29<br />Offer free job distribution across social networks<br />Build a database of future talent from competitors and related industries <br />Engage with passive candidates and filter out ‘undesirables’<br />Reduce cost per hire and time per hire<br />Manage candidate relationships and cut drop out rates<br />Improve the employer brand by managing and building the reputation<br />Allow background checks to take place-NOT!<br />Recruitment<br />
  58. 58. Page 30<br />Legal considerations and negative connotations<br />
  59. 59. Page 31<br />Legal considerations and negative connotations<br /><ul><li>Outright bans/specific times only
  60. 60. Policies
  61. 61. Wasting time and losing productivity</li></li></ul><li>Page 32<br />Case studies<br />
  62. 62. Page 33<br />Case studies<br />
  63. 63. Page 34<br />Conclusion & Questions<br />
  64. 64. Page 35<br />Conclusion<br />Summary<br />Top tips<br />Questions<br />

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