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Media Hacking: How to get publicity for your startup

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Media Hacking: How to get publicity for your startup

Have you ever wanted to know why some startups seem to get all the news coverage in the media and yours doesn't? How much would it be worth to you if you knew exactly how to get your startup in the news?

Publicity is great because it's free and authenticates your startup with a larger audience. Plus there is that virility factor we get with online news - publicity scales and wouldn't you love to know how to be a part of that?

Published in: Business
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Media Hacking: How to get publicity for your startup

  1. 1. Media Hacking How to get publicity for your startup
  2. 2. www.timgardner.info www.timgardner.info/getpublicity
  3. 3. www.timgardner.info/getpublicity
  4. 4. www.timgardner.info/getpublicity
  5. 5. www.timgardner.info/getpublicity
  6. 6. www.timgardner.info/getpublicity
  7. 7. www.timgardner.info/getpublicity
  8. 8. www.timgardner.info/getpublicity
  9. 9. www.timgardner.info/getpublicity
  10. 10. Where did this story come from? www.timgardner.info/getpublicity
  11. 11. www.timgardner.info/getpublicity
  12. 12. www.timgardner.info/getpublicity
  13. 13. www.timgardner.info/getpublicity
  14. 14. www.timgardner.info/getpublicity It was ME!
  15. 15. Stakeholders 1. 2. 3. Buyers / Customers Suppliers Media www.timgardner.info/getpublicity Who are the most important stakeholders in your business?
  16. 16. www.timgardner.info/getpublicity Stakeholder Map Interest Power Keep Satisfied Monitor (Minimum Effort) Keep Informed Manage Closely Buyers / Customers Suppliers Media?
  17. 17. Media Stakeholders 1. Facebook Fans 2. Twitter Followers 3. Blog Readers www.timgardner.info/getpublicity Journalists? Niche Bloggers? People with Klout? Celebrity Authorities? Super Fans? Influencers
  18. 18. How to Find Influencers? Facebook Twitter LinkedIn SECRET SAUCE www.timgardner.info/getpublicity
  19. 19. Facebook Search for related groups Search for related pages Ask your existing fans www.timgardner.info/getpublicity
  20. 20. Twitter Search related keywords Find who your influences are following and follow them www.timgardner.info/getpublicity
  21. 21. LinkedIn • Search www.timgardner.info/getpublicity
  22. 22. SECRET SAUCE www.timgardner.info/getpublicity
  23. 23. www.BuzzSumo.com 2 ways to use… www.timgardner.info/getpublicity Search for similar content • Make comments • Connect Search for Influencers
  24. 24. www.timgardner.info/getpublicity Top Content
  25. 25. Influencers www.timgardner.info/getpublicity
  26. 26. Contacting Media Email Tweets LinkedIn Facebook Messaging Top Tim Tip www.timgardner.info/getpublicity
  27. 27. www.timgardner.info/getpublicity
  28. 28. www.timgardner.info/getpublicity What the actual?
  29. 29. Media Kit Background Story Fact Sheet Images Video F.A.Q Press Release www.timgardner.info/getpublicity
  30. 30. Background Story How did your startup start being a startup? www.timgardner.info/getpublicity
  31. 31. www.timgardner.info/getpublicity
  32. 32. Fact Sheet www.timgardner.info/getpublicity Has facts.
  33. 33. Images / Video Pretty self explanatory Make it interesting / newsworthy www.timgardner.info/getpublicity
  34. 34. F.A.Q Frequently Asked Questions www.timgardner.info/getpublicity
  35. 35. Press Release Headline By-line Body Images / Video 2 Quotes Contact Information www.timgardner.info/getpublicity
  36. 36. Headline www.timgardner.info/getpublicity
  37. 37. Top Tim Tip www.timgardner.info/getpublicity
  38. 38. www.timgardner.info/getpublicity
  39. 39. How to Write a Press Release www.timgardner.info/getpublicity
  40. 40. Email Secret Tip #1 How to find email address? Use Rapportive www.timgardner.info/getpublicity
  41. 41. Email Secret Tip #2 How to follow up emails? Use Boomerang www.timgardner.info/getpublicity
  42. 42. Top Tim Tip www.timgardner.info/getpublicity
  43. 43. www.timgardner.info/getpublicity Free Lunch!
  44. 44. Top Tim Tips Pay attention to the media Think about a hook to exploit Engage your super fans Do newsworthy stuff www.timgardner.info/getpublicity
  45. 45. In Summary… Find your influencers HOW? - Facebook - Twitter - LinkedIn - BuzzSumo Send them a press release WHY? It’s your story, go sell it! www.timgardner.info/getpublicity
  46. 46. www.timgardner.info /getpublicity 2015 Publicity Plan… www.timgardner.info/getpublicity
  47. 47. Resources • www.buzzsumo.com - find content and influencers • www.hootsuite.com -social media management • www.aminstitute.com/headline - analyse headlines • www.rapportive.com -find email addresses • www.boomeranggmail.com -follow up emails • www.timgardner.info/getpublicity - 2015 publicity plan www.timgardner.info/getpublicity

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