Social Media Marketing Strategy

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The ultimate goal of your social media marketing strategy is to increase your sales and bottom line profits. To achieve that goal, your visitors need to take action and purchase your products and services. Visitors need to trust that you will follow-up and follow through on your promise to effectively solve their problem by delivering on your products and services. Visitors prefer to take action when they can interact with a credible and trustworthy business.

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Social Media Marketing Strategy

  1. 1. Social Media Marketing Strategyhttp://spreadcast.net/social-media-marketing-2/social-media-marketing-credibility-trust/Social Media Marketing StrategyOne of the most importanttasks of your social mediamarketing strategy is todevelop a visitor experiencethat creates credibility,builds trust, and inspiresaction.Your social media strategicplanning should stem fromthese pillars...CredibilityInspiring Belief in Your MessageTrustAssured Reliance on your Character, Ability, and EffectivenessActionYour Visitor Happily Purchases your Products and ServicesBefore you can expect people to take the actions you desire of them, theyneed to know your business is credible, and trust that you will effectivelysolve their problem by delivering on your products and service.Social media marketing is about establishing a rapport of credibility andtrust with your visitors. Your visitors are looking to you for high quality,relevant, and timely information that solves their problem.Research shows that you have just a few seconds to engage your visitorsin a meaningful experience before they leave and look elsewhere for abetter resource. You must make those few seconds count, especiallyconsidering the time, effort, and possible expense you‟ve invested gettingvisitors to your sites.©SpreadCast Inc. http://spreadcast.net
  2. 2. Social Media Marketing Strategyhttp://spreadcast.net/social-media-marketing-2/social-media-marketing-credibility-trust/How to Quickly Build Credibility and Trust in Your SocialMedia MarketingThe design, content, experience, and comprehensiveness of your socialmedia sites must work together building credibility and trust quickly.1. Appropriate Site Design - Its The First Thing They See!Media research reveals that the look and feel of your sites is an importantaspect in establishing immediate credibility. Your website and your socialmedia sharing sites must look appropriate to your business products andservices. The use of graphic designs relative to your business will helpinspire authority. Keeping relevant advertisements to a minimum helpskeep your site from looking like a „sales page‟.2. Relevant Content - Give Them What They’re Looking For Now!Everything your visitor can see is content. Your logos, articles, pictures,videos, graphics, products, services, and even advertisements are all partsof your site content. All your sites must have content relative to yourbusiness. Relevant Content, together with Appropriate Site Design, is whatyour visitors use to immediately (within a few seconds) judge thetrustworthiness and credibility of your sites.3. Visitor Experience - They Want to Know What’s in it For Them?A visitor‟s decision to buy your products and services is ultimately anemotional one, so your social media marketing tactics need to encourageemotional interaction. Your visitors want you to empathize with them andtheir situation. You need to show your visitors that you care, that you are ontheir side, and that you understand, respect, and appreciate them byputting yourself in their position.This must be genuine empathy, not just empathetic words. You need totruly understand how they feel, and the reasons behind why they feel thatway. Real empathy is a powerful force that will change the dynamics of theinteraction between visitors and your business, quickly creating aconnection of credibility and trust.©SpreadCast Inc. http://spreadcast.net
  3. 3. Social Media Marketing Strategyhttp://spreadcast.net/social-media-marketing-2/social-media-marketing-credibility-trust/4. Comprehensiveness - Make Sure Its Everything They Need!Your visitors are looking for complete solutions, knowing they can rely onyou for help with every aspect of their situation. An effective social mediamarketing plan includes your website and all your social media sites,working together in a complete comprehensive environment. The quality ofyour content is very important and you must provide true high qualityproducts and services to be successful. The quantity or volume ofinformation you provide is just as important to quickly establish you as anauthority in your business niche.Within a few seconds, visitors will notice the difference between a site thathas a few articles, and one with a robust library of information. Comparingtwo sites of equal high quality content, the site with more volume looksmore like the clear authority.Google Love Bonus! Large volumes of high quality focused contentestablish your sites as the niche authority that search engines love toacknowledge and present in their results.The Ultimate Goal of Social Media MarketingThe ultimate goal of your social media marketing strategy is to increaseyour sales and bottom line profits. To achieve that goal, your visitors needto take action and purchase your products and services. Visitors need totrust that you will follow-up and follow through on your promise toeffectively solve their problem by delivering on your products and services.Visitors prefer to take action when they can interact with a credible andtrustworthy business.Published by SpreadCast Inc. http://spreadcast.net/social-media-marketing-2/social-media-marketing-credibility-trust/Learn how to get 100 customers in 100 days by taking our “100 Customers in 100 daysChallenge”. This Free Webinar explains how!©SpreadCast Inc. http://spreadcast.net

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