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Communications Framework


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Communications Framework

  1. 1. e Communications Strategy Framework Tim D. Stone Prioritize Goals – Devise Content Strategy – Define Messaging – Plan Tactics – Set Measurable Objectives Enter New Market? Land New Accounts? Raise Win Rate? Cross-sell to Current Customers? Co-Branded Partnership? Research-based White Paper? Best Practices Blog Posts? Conference/New Product Launch? Mitigate Crises?Best Social Media Channels? Segmented Email Campaign? Boost Followers X%? Media Outreach? Leverages SEO Strategy? Makes Call to Action? Reinforces Value Proposition? Ties to Brand Attributes? Main Insight? Boost In-bound leads Y%? Prioritize Goals Define Messaging Plan Tactics/Set Measurable Objectives Devise Content Strategy