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Going Local: The Next Big Thing in Online Advocacy 11NTCChangeorg Melinda Fox Tim Lim Matt Slutsky

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Session Evaluation Each entry via text or web is a chance to win great NTEN prizes throughout the day! Session Evaluations Powered By: TEXT Text 11NTCChangeorg to 69866. ONLINE Use 11NTCChangeorg at http://nten.org/ntc/eval

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GROW YOUR LIST Build your Advocacy + Donor Base with Change.org

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GROUND TO COVER <ul><li>Who is Change.org </li></ul><ul><li>How We Can Help Your Organization </li></ul><ul><li>The Results </li></ul><ul><li>Questions & Answers </li></ul>

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CAMPAIGN for YOUTH JUSTICE Doubled Email List

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ABOUT US <ul><li>30 Day Glance </li></ul><ul><li>225,000 New Members </li></ul><ul><li>2,000,000 Actions Taken </li></ul><ul><li>3,500,000 Unique Visitors </li></ul>World’s Fastest Growing Social Action Platform

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CHANGE.ORG COMMUNITY <ul><li>100% Issue Driven </li></ul><ul><li>Peer-to-Peer Distribution </li></ul><ul><li>People that take Action </li></ul>

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BARRIER TO REACH NEW SUPPORTERS

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WE CAN HELP <ul><li>Build Your Supporter Base </li></ul><ul><ul><ul><li>Increase Your Base, Increase Your Power </li></ul></ul></ul><ul><ul><ul><li>Expand Your Reach </li></ul></ul></ul><ul><ul><ul><li>Increase Your Visibility </li></ul></ul></ul>

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HOW IT WORKS <ul><li>Expert Campaign Strategist Develop Campaign </li></ul><ul><li>Strategic Promotion </li></ul><ul><li>Individual Signs Action </li></ul><ul><li>Weekly Delivery of 100% Unique New Names </li></ul>

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CLIENTS

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RESULTS <ul><li>Incredible Name Performance </li></ul><ul><ul><li>Open rates 30 – 44% (benchmark: 14%) </li></ul></ul><ul><ul><li>Response rates on action 21 – 44% (benchmark: 4%) </li></ul></ul><ul><ul><li>Low unsubscribe rate (less than ½ of 1%) </li></ul></ul><ul><li>Highest Action Response Rates </li></ul><ul><li>Change.org Members Become Donors </li></ul><ul><ul><li>Success in 2010 Year End Fundraising </li></ul></ul>

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THIS STRATEGY WORKS <ul><li>World’s Fastest Growing Social Action Platform </li></ul><ul><li>Massive Community of Action Takers </li></ul><ul><li>Expert Strategists & Tools to Help You Connect </li></ul><ul><li>Highest Performing Names Available </li></ul><ul><li>Safe and Quantifiable Investment </li></ul>

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CONTACT US Zachary Dominitz Meghan Nesbit [email_address] Melinda Fox Matt Slutsky Tim Lim