Big Data - Data Melbourne Presentation

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  • Tribalytic is 'google analytics for Twitter'. Increasingly brands operate in multiple market segments and geographies, yet current monitoring tools just deliver aggregated noise. Tribalytic allows brands to explore the messages engaging real consumers, so they can focus and refine their advertising spend.
  • Tribalytic is 'google analytics for Twitter'. Increasingly brands operate in multiple market segments and geographies, yet current monitoring tools just deliver aggregated noise. Tribalytic allows brands to explore the messages engaging real consumers, so they can focus and refine their advertising spend.
  • Tribalytic is 'google analytics for Twitter'. Increasingly brands operate in multiple market segments and geographies, yet current monitoring tools just deliver aggregated noise. Tribalytic allows brands to explore the messages engaging real consumers, so they can focus and refine their advertising spend.
  • Tim Bull was previously a director at PricewaterhouseCoopers (PwC) and their Global Application Architect and lead architect for their Enterprise 2.0 initiatives. He has also been the National Development Leader for PwC Australia. Alex Dong co-founded http://haokanbu.com, the largest photo blogging site in China. Prior to this he led a research lab for Document Sciences (acquired by EMC). Our advisor, Doris Spielthenner is a domain expert with over 15 years experience in Social Network Analysis. She has published in peer-review journals and was VP of Business Development for FAS-Research. http://au.linkedin.com/pub/doris-spielthenner/1/557/99b After exiting Haokanbu in December 2008, Alex spent 12 months travelling. He and Tim met at a “BootUp Camp” in Sydney – a 2 week startup event where they shared accommodation and worked on the same project. After planning for 4 months, they founded BinaryPlex and commenced work in November 2009.
  • Tribalytic is 'google analytics for Twitter'. Increasingly brands operate in multiple market segments and geographies, yet current monitoring tools just deliver aggregated noise. Tribalytic allows brands to explore the messages engaging real consumers, so they can focus and refine their advertising spend.
  • Tribalytic is 'google analytics for Twitter'. Increasingly brands operate in multiple market segments and geographies, yet current monitoring tools just deliver aggregated noise. Tribalytic allows brands to explore the messages engaging real consumers, so they can focus and refine their advertising spend.
  • Tribalytic is 'google analytics for Twitter'. Increasingly brands operate in multiple market segments and geographies, yet current monitoring tools just deliver aggregated noise. Tribalytic allows brands to explore the messages engaging real consumers, so they can focus and refine their advertising spend.
  • Tim Bull was previously a director at PricewaterhouseCoopers (PwC) and their Global Application Architect and lead architect for their Enterprise 2.0 initiatives. He has also been the National Development Leader for PwC Australia. Alex Dong co-founded http://haokanbu.com, the largest photo blogging site in China. Prior to this he led a research lab for Document Sciences (acquired by EMC). Our advisor, Doris Spielthenner is a domain expert with over 15 years experience in Social Network Analysis. She has published in peer-review journals and was VP of Business Development for FAS-Research. http://au.linkedin.com/pub/doris-spielthenner/1/557/99b After exiting Haokanbu in December 2008, Alex spent 12 months travelling. He and Tim met at a “BootUp Camp” in Sydney – a 2 week startup event where they shared accommodation and worked on the same project. After planning for 4 months, they founded BinaryPlex and commenced work in November 2009.
  • Currently there is too much noise. Monitoring tools focus on aggregating this noise into a single channel and alerting when it peaks, but they don't help you to listen. Brands are spending increasing amounts of money on online campaigns (up to 107 billion in 2011). They need analytics that let them understand consumers in specific markets. This allows for strategic decisions, not just acting reactively to the latest surge in online noise. How can brand managers: - Listen to real people: bots, spammers, multi-level marketers constantly flood search results. How to remove the noise and focus on real people? - Engage quickly: Given the number of users who are talking about your brand, who should you listen to? - Filter the conversation: how can you quickly filter the conversation without reading linearly through thousands of tweets per day?
  • Tim Bull was previously a director at PricewaterhouseCoopers (PwC) and their Global Application Architect and lead architect for their Enterprise 2.0 initiatives. He has also been the National Development Leader for PwC Australia. Alex Dong co-founded http://haokanbu.com, the largest photo blogging site in China. Prior to this he led a research lab for Document Sciences (acquired by EMC). Our advisor, Doris Spielthenner is a domain expert with over 15 years experience in Social Network Analysis. She has published in peer-review journals and was VP of Business Development for FAS-Research. http://au.linkedin.com/pub/doris-spielthenner/1/557/99b After exiting Haokanbu in December 2008, Alex spent 12 months travelling. He and Tim met at a “BootUp Camp” in Sydney – a 2 week startup event where they shared accommodation and worked on the same project. After planning for 4 months, they founded BinaryPlex and commenced work in November 2009.
  • Big Data - Data Melbourne Presentation

    1. 1. Big(ish) data Analytics Lessons from the bleeding edge Tim Bull: Co-Founder, BinaryPlex <ul><ul><li>@timbull
    2. 2. [email_address]
    3. 3. http://tribalytic.com/accounts/register/ </li></ul></ul>
    4. 4. © BinaryPlex Pty. Ltd. 2010 Bit about Tribalytic <ul><li>Search engine </li><ul><li>Continually indexing </li></ul><li>People centric
    5. 5. Multi-Faceted </li><ul><li>Time
    6. 6. Relevance
    7. 7. Related Keywords </li></ul><li>Filtered </li><ul><li>Klout
    8. 8. Loyalty
    9. 9. Location </li></ul></ul>
    10. 10. Whatever the question, the answer is NoSQL!
    11. 11. We really should ask those questions first!
    12. 12. Cost Vs Scale
    13. 13. Are you big AND rich?
    14. 14. How big are you going to get?
    15. 15. Do you want to be big and fast?
    16. 16. How are you going to eat that?
    17. 17. What kind of big are you?
    18. 18. Credits <ul><li>http://www.flickr.com/photos/susyna/3643831785/sizes/o/
    19. 19. http://www.hiphoproll.com/files/2007/10/notorious-big-wax.jpg
    20. 20. http://www.flickr.com/photos/lockergnome/4017196495/
    21. 21. Album cover from Fat Boy Slim – You've come a long way baby. </li></ul>

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