The Long and Short of Twitter

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This is a training that was conducted for the NWS offices. It includes the basics of Twitter, some tips and best practices for NWS offices to use on Twitter and finally a section on detecting fake tweets and fake pictures.

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The Long and Short of Twitter

  1. 1. The Long and Short ofTwitterKaren Hatfield Alex Lamers Tim BriceWFO TSA WFO TAE WFO EPZ
  2. 2. The Long and Short of Twitter•• Twitter Tips and Best Practices• Avoiding Fake TweetsTwitter Basics
  3. 3. What is Twitter?• “A real-time information network”• “Connects you to the latest stories, ideas, opinions and news about what you find interesting”• “Short bursts of information…Tweets” www.twitter.com/about
  4. 4. Why Use Twitter?• “Connects businesses [government agencies] to customers in real time” To Give AND Get • “Quickly share information with people interested in their products and services” Information! • “Gather real-time market intelligence and feedback” • “Build relationships with customers, partners, and influencers”• “Listen in and retrieve up-to-the-second information” www.twitter.com/about
  5. 5. Basic Terminology• Tweet • Tidbit of Information • 140 Character Limit• Follows • You Follow Other Accounts to See Their Tweets • Others Follow You to See Your Tweets• @Username • Mentions Another User in a Tweet• #Hashtags • Groups Tweets into a “Category” • More Likely that Non-Followers Will See Your Tweet
  6. 6. Basic Terminology• Retweet • Transmits Another’s Tweet to Your Followers• Reply • PUBLIC Response (Tweet) to Another’s Tweet• Direct Message • PRIVATE Response to Another User• Favorites • Saves a Tweet for Later Reference
  7. 7. When You Log In: Home Feed• See Tweets From: • People YOU Follow • You
  8. 8. When You Log In: Interactions & Mentions• See Who Has: • Retweeted You • Favorited You • Asked You a Question • Provided An Yes, Spam Accounts will Tweet you. Answer to DON’T CLICK THE LINK! Your Question
  9. 9. When You Log In: Your Information• See: • Your Tweets • Follow Info • Favorited Tweets• Access Direct Messages
  10. 10. Getting Information: Searching for People to FollowType a Name orUsername (if known) Click to FollowSuggested People toFollow Based on WhoYou Currently Follow
  11. 11. Getting Information: Searching a HashtagType a Hashtag
  12. 12. Getting Information: Searching a KeywordType a Keyword Useful to search for info & reports from people who know nothing about the state + wx hashtags!
  13. 13. Giving Information: Sending a Tweet Click to Tweet How Many Characters You Have Left
  14. 14. Giving Information: Composing/Sending a Tweet• Be Brief • Grammar/Spelling Optional (within Reason) • Use URL Shorteners for Links• Be Descriptive • Describe the Weather, not the Products• Be Searchable • Use Appropriate Hashtags • Not All State Hashtags Appropriate for Every Tweet, especially for Multi-State CWAs
  15. 15. Giving Information:Replying and Retweeting Mo us e ove r Tw e et
  16. 16. Twitter Tips and Best Practices A few things to keep in mind
  17. 17. Dont #OverHashtag• Hashtags are most powerful when they are creative and used judiciously• There does not need to be a hashtag in each tweet• Too many can look like spam• People will most commonly search for a hashtag for things like events and interaction• Random hashtags are rarely useful Try not to have more than 1-2 per tweet
  18. 18. #HashtagTips• Establishing hashtags for your local area can be useful• Best to settle on one or two, rather than "spraying"• Ask yourself: "Will it be understood? Is there a point?"• Can jump on state hashtags (example: #ALwx) -BUT-• State wx hashtags are getting overrun with bots wx#AskXY# dfw pared #LAwe Z #I mPre ather
  19. 19. Which Is Better?#Rain and #snow may create a #wintrymix for #London this afternoon. #UKwx #England #winter #SlipperyRoadsRain and snow may create a wintry mix for London this afternoon. Use caution if driving. #UKwx• What ishashtag of some hashtag!hashtags? the use of those• Dont generallyjust to at random hashtags like People dont look
  20. 20. Shoot For 120Characters• You CAN use as many as 140 characters.• Less (100-120) allows room for quoted tweets and manual retweets: "@usNWSgov: [original tweet] " RT @usNWSgov: [original tweet]
  21. 21. Dont Be Afraid ToRetweet • Not everything we tweet has to be directly from us • Feel free to retweet a local TV meteorologist, one of your spotters, etc. • Can respond to questions this way too:[your answer] RT @AskerName: [originaltweet] • Keeps people connected and involved - think social
  22. 22. Mentions• Does the city or county you are tweeting about have a Twitter account?• Are you tweeting an image from an external website? Does that organization have a Twitter account?• Mentioning them in a tweet can get them involved!• Example: A storm will approach @CityOfAlbanyGA around 2 pm. Seek shelter indoors. #GAwx
  23. 23. Think Social!• 23 WFOs that averaged at least 0.20 mentions per tweet had, on average, 2063 followers (almost double the NWS WFO average).• 96 of the 117 WFOs we looked at (82%) had less than 4% of their tweets come from retweeted information from others - area we can really improve!• Involve your followers early and often, and then they will be more likely to help when you need them.
  24. 24. Try Quotes• Rather than linking to a long text product and assuming people will get out of it what you intended...• Try quoting important sections.• Updated discussion: "conditions will become more favorable for severe storms after 4pm"• Quotes are simple and easy to understand. YOU get to choose the most important message.• Can also try quoting on the fly... Forecaster just now: "this is one of the more favorable setups Ive seen for severe weather all year"
  25. 25. Simple &Straightforward Can be just as effective!
  26. 26. Time SensitiveInformation• For things like a tornado approaching a city, consider including a time in the tweet.• Otherwise, people may retweet old information hours after it was originally intended to be used. [6:00pm] Confirmed tornado approaching Anytown, State. This is a Tornado Emergency!
  27. 27. Behind-The-ScenesLooks• Can provide a neat look at things we do to people who are interested in it• Can convey a message without you explicitly saying itEXAMPLES• Tweeting a picture of a forecaster setting up his radar screens and WarnGen. (we could see severe storms)• Preparing the radiosonde or balloon• Measuring the snow depth
  28. 28. Careful LinkingFacebook• Linking Facebook posts to go directly to Twitter can create truncated statuses.• [Start of message] ... [link]• People should be able to look at your tweet and be able to understand right away.• Following a link on a truncated tweet on a mobile app can create screen like this (extra step)
  29. 29. Automated Postings• People are more inclined to tune out automated, bot, or repetitive postings, even on Twitter.• Avoid making your Twitter feed a dumping ground for links to text products and Graphicasts.• Can be more confusing than plainly stating itNon-automated WFOs: 63% more followers, are retweeted about 1.5 times more often, and average more numbers of retweets.
  30. 30. Offices That Get TheMost Engaged Users...• Avoid automatedto their followers postings• Mention or reply• Retweet others tweet 3 times per day or more• Stay active and and in plain language• Keep excessively hashtag tweets simple• Dont
  31. 31. A Few Real Examples Recent NWS Tweets
  32. 32. NWS Normanconducts a "social media tornado drill"
  33. 33. NWS Mobile illustrateshow to RT to give person credit
  34. 34. NWS TampaBay tweets out a photo of a waterspout near Downtown Tampa
  35. 35. NWS Tallahassee retweets afollower and TV meteorologist to show a historical snow photo
  36. 36. NWS Chicago directly retweetssome interesting info from a local TV meteorologist
  37. 37. Twitter #FailTwitter and other Social Media Fakes, Forgeries andFrauds (and how to avoid them)
  38. 38. If it were only this easy…
  39. 39. Or this one…
  40. 40. But what about this one…
  41. 41. Or this one…
  42. 42. Or this one…
  43. 43. What about this one…
  44. 44. A little more recently…
  45. 45. A little more recently…
  46. 46. Ways an image can be fake Different location Different timeManipulated by software (photoshop)
  47. 47. Photoshop
  48. 48. Photoshop
  49. 49. Photoshop
  50. 50. Real photo wrong time
  51. 51. Real photo wrong time
  52. 52. Real photo wrong time
  53. 53. Real photo wrong place
  54. 54. Real photo wrong place Not: Yazoo City, MS Not: Georgia Tornado Not: Harrisburg Illinois Not: Dallas Texas It is: Orchard Iowa
  55. 55. What to do • Think first before you hit retweet • Try and trace the image back to its source • Does it make sense and/or look right • Are the photos topographic details correct • Building • Shadows • Sun angle • Time of day • Weather
  56. 56. What to do • Drop the image into Google image search • http://images.google.com • Do a Tineye image search • http://tineye.com • Look at the images meta data • http://regex.info/exif.cgi or http://fotoforensics.com/ • Look for Photoshop tags • http://pskiller.com • Look for lists of fake photos • http://owl.li/f6Hk3 (collection of Sandy related photos)
  57. 57. So how does this work
  58. 58. So how does this work
  59. 59. Fake Tweets and Status updates From the New Yorker Magazine by Peter Steiner
  60. 60. Fake Tweets and Status updates In the last few months it has been tweeted:  The death of actor Morgan Freeman.  Teen sensation Justin Bieber’s cancer diagnosis (and encouragement of head shaving in unity).  Toy Story 4 coming in 2015.  Tom Kenny (voice of Sponge Bob) has died (again)  Sharks swimming in the New York subway system.  Samsung paying the patent infringement damages to Apple in change.  The death of Bill Nye From the Next Web by Lauren Hockenson From http://wafflesatnoon.com
  61. 61. Hurricane Sandy and Twitter
  62. 62. Before the weather happens Use Twitter regularly Monitor multiple platforms  Twitter for breaking news  YouTube for videos  Facebook/Google+ for more in depth discussions Establish your place on the platforms Create a community Learn who you can trust
  63. 63. When a tweet of interest comes in• Examine the twitter account profile o Egg = bad (new account) o Check how long they have been on Twitter o Look over the older tweets• Check the time of the tweet• Check for photos (if available)• Check for location (if available)• Look for confirming tweets (not simply RTs)• Check other Social Media platforms• Contact directly o Ask questions o Ask for a photo• What does your gut say (is it too good to be true)
  64. 64. Twitter Resources • What to Tweet about o http://owl.li/jrPOG • NWS Top Tweets o http://owl.li/jrPR1 • Twitter Analytics o http://twitonomy.com o http://tweetreach.com o http://rowfeeder.com o http://crowdbooster.com o http://twittercounter.comCant get to the SR SM Google Sites Page? Log into your NOAA email via Gmail. Then click on"Sites" at the top of the page. Then on the left hand side of the page click on "Browse Sites". In theword cloud that appears click on "Social Media". Now you can see both the SR and CRs SM Sites.
  65. 65. Questions?Karen Hatfield NWS – TSA karen.hatfield@noaa.gov Please take the SM training @kahatfield 918-838-7838 ideas survey: http://owl.li/jrXWUAlex Lamers NWS – TLH alex.lamers@noaa.gov @alexjlamers 850-942-8833 Download this presentation:Tim Brice NWS – EPZ http://owl.li/jrQBS tim.brice@noaa.gov @timbrice17 575-589-4088

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