MOBILE - Taking your brand to the masses
The growth of 'mobile' in SA and Africa is exploding and yet brands are struggling to find their way through the clutter of disinformation to properly take advantage of this 24/7 365 conversation enabler.
How to create perfect mobi platforms providing beautiful and rich brand experiences regardless of handset.
Context, relevance, cost and (limited) technology are critical factors – how to mobilise brands for the masses.
Choosing the right mobile technologies for 100% African penetration: Mobi, SMS, USSD and the 'Apps' debate.
Dispelling the myths - Mobile technology is here now and so are the customers, lets go!