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Cycle time
trumps scale
Big data as the
organizational nervous system
Photo by Echiner on Flickr. Used under a creative co...
Big Data is the Third Age of computing
(Jim Stodgill of O’Reilly Radar said this.)
Computing
Automate
things
Networking
In...
Volume
(the “lots”)
Velocity
(the “fast”)
Variety
(the
“different”)
Pick
any
two
Big and varied,
but not fast.
Photo by cybrgrrl (http://www.flickr.com/photos/cybrgrl/1295482521/) on Flickr
Big and fast,
but not
varied.
BIG * FAST * VARIED = K
None of this is new.
Eventual
consistency
made social
networks
possible.
“End of Day Balance will only appear for dates previous to the last 2 business days.”
“Transactions from today are reflecte...
What’s new is
lim
K ➝ 0
Moore’s Law unlocked the triangle.
Big, fast, and varied got cheap.
This is about the unintended effects
of abundance.
Uses 75% less coal.
WTF?
Shouldn’t more efficiency mean
less consumption?
more consumption.
Efficiency means
lower costs means
new uses means
more demand means
This is about dramatically changing
economic fundamentals.
When you’re a startup
your goal is to find a sustainable,
repeatable business model.
When you’re a big company, your
goal is to perpetuate one.
How to perpetuate something.
Photo by Kamal Hamid. Used under a creative commons license. https://
www.flickr.com/photos/ev...
Traditionally, get to a scale others
can’t compete with.
(say Michael Porter and others.)
Daniel Craig
McCallum.
F500 lifespan history
Fortune 500
Life Expectancy
(http://csinvesting.org/2012/01/06/fortune-500-extinction/)
1950 2010...
75
years
15
years
Gro...
How’s that working out for you?
The innovation
problem isn’t new.
Picture by James Whatley on Flickr. Used under a Creative Commons license.
https://www.fl...
This is about embracing
the harsh light of data.
0
15
30
2007 2012
EVERY 4h EVERY 55m
Times a “heavy rotation” song is played daily
This is about designing interruptions
and producing outcomes.
“Design is the human
capacity to plan and
produce desired outcomes.”
- Bruce Mau
“The right information in
the right place...
http://theappslab.com/2012/08/14/some-light-testing-of-google-now/
Google Now, Siri, and Cortana are the
prosthetic brain ...
Really?
Homo connectus?
Shark, jumped.
This is about avoiding the trap of the
local maximum.
YOU ARE
HERE
YOU ARE
HERE
LOCAL
MAXIMUM
OPTIMIZATION
OF CURRENT
METRICS
YOU ARE
HERE
GLOBAL
MAXIMUMINNOVATION
WITH NEW
RULES
YOU ARE
HERE
SHORT-TERM
INVESTORS
HATE GOING
DOWNHILL
This is about small batches.
3D printing.
Photo by Keith Kissel on Flickr. Used under a creative commons license. https://www.flickr.com/photos/kakissel...
http://www.flickr.com/photos/fdctsevilla/4052593758/
Cloud computing and shared services.
Social platforms.
Photo by Michael-Davis Burchat on Flickr. Used under a creative commons license. https://www.flickr.com/p...
Crowdfunding.
Digital
channels.
PhotobyGaryLerudeonFlickr.Usedunderacreativecommonslicense.
https://www.flickr.com/photos/garylerude/7511...
What happens
when the prototype costs
what the product does?
This is about reducing
organizational cycle time.
Iteration wins.
This is about ninjas instead of
standing armies.
A standing army in times of peace
PhotofromtheStateRecordsofNewSouthWales.UsedunderaCreativeCommonslicense.
http://www.flic...
Ninjas in times of uncertainty
PhotobyMarijndeVriesHoogerwerff.UsedunderaCreativeCommonslicense.
http://www.flickr.com/pho...
John Boyd
can shoot
you down.
The OODA loop.
Collect
data
Human exploration
Machine learning &
mining
Platforms
Infrastructure
Store
Ingest &
clean Share
Measure resul...
In a small-batch, digital-channel
world, cycle time trumps scale.
And big data is about building the
central nervous system by which
organizations learn.
Art by the Flaming Lotus Girls. Us...
www.tiltthewindmill.com
Alistair Croll
acroll@gmail.com
@acroll
Windmill by Eric Bennett on Flickr. Used under a Creative ...
Cycle time trumps scale: big data as the organizational nervous system
Cycle time trumps scale: big data as the organizational nervous system
Cycle time trumps scale: big data as the organizational nervous system
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Cycle time trumps scale: big data as the organizational nervous system

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Presentation to kick off Montreal Big Data Week 2014.

What is Big Data really about? It's not new. But it is a significant change, because the cost of getting "big", "fast" and "varied" cheaply has dropped precipitously—and when this happens, we find new ways of using it, which triggers an economic shift.

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Cycle time trumps scale: big data as the organizational nervous system

  1. 1. Cycle time trumps scale Big data as the organizational nervous system Photo by Echiner on Flickr. Used under a creative commons license. https:// www.flickr.com/photos/decadence/249922560
  2. 2. Big Data is the Third Age of computing (Jim Stodgill of O’Reilly Radar said this.) Computing Automate things Networking Interconnect things Big Data Predict & change things
  3. 3. Volume (the “lots”) Velocity (the “fast”) Variety (the “different”) Pick any two
  4. 4. Big and varied, but not fast. Photo by cybrgrrl (http://www.flickr.com/photos/cybrgrl/1295482521/) on Flickr
  5. 5. Big and fast, but not varied.
  6. 6. BIG * FAST * VARIED = K
  7. 7. None of this is new.
  8. 8. Eventual consistency made social networks possible.
  9. 9. “End of Day Balance will only appear for dates previous to the last 2 business days.” “Transactions from today are reflected in your balance, but may not be displayed on this page if you recently updated your bankbook, if a paper statement was recently issued, or if a transaction is backdated. These transactions will appear in your history the following business day.” Banks, too.
  10. 10. What’s new is lim K ➝ 0
  11. 11. Moore’s Law unlocked the triangle.
  12. 12. Big, fast, and varied got cheap.
  13. 13. This is about the unintended effects of abundance.
  14. 14. Uses 75% less coal.
  15. 15. WTF?
  16. 16. Shouldn’t more efficiency mean less consumption?
  17. 17. more consumption. Efficiency means lower costs means new uses means more demand means
  18. 18. This is about dramatically changing economic fundamentals.
  19. 19. When you’re a startup your goal is to find a sustainable, repeatable business model.
  20. 20. When you’re a big company, your goal is to perpetuate one.
  21. 21. How to perpetuate something. Photo by Kamal Hamid. Used under a creative commons license. https:// www.flickr.com/photos/evergreenkamal/395448039
  22. 22. Traditionally, get to a scale others can’t compete with. (say Michael Porter and others.)
  23. 23. Daniel Craig McCallum.
  24. 24. F500 lifespan history
  25. 25. Fortune 500 Life Expectancy (http://csinvesting.org/2012/01/06/fortune-500-extinction/) 1950 2010... 75 years 15 years Growth by entering a new business Corporate Strategy Board 95 % fail 99 % fail Clay Christensen
  26. 26. How’s that working out for you?
  27. 27. The innovation problem isn’t new. Picture by James Whatley on Flickr. Used under a Creative Commons license. https://www.flickr.com/photos/whatleydude/6202872135
  28. 28. This is about embracing the harsh light of data.
  29. 29. 0 15 30 2007 2012 EVERY 4h EVERY 55m Times a “heavy rotation” song is played daily
  30. 30. This is about designing interruptions and producing outcomes.
  31. 31. “Design is the human capacity to plan and produce desired outcomes.” - Bruce Mau “The right information in the right place just changes your life.” - Stewart Brand
  32. 32. http://theappslab.com/2012/08/14/some-light-testing-of-google-now/ Google Now, Siri, and Cortana are the prosthetic brain of homo connectus.
  33. 33. Really? Homo connectus? Shark, jumped.
  34. 34. This is about avoiding the trap of the local maximum.
  35. 35. YOU ARE HERE
  36. 36. YOU ARE HERE LOCAL MAXIMUM OPTIMIZATION OF CURRENT METRICS
  37. 37. YOU ARE HERE GLOBAL MAXIMUMINNOVATION WITH NEW RULES
  38. 38. YOU ARE HERE SHORT-TERM INVESTORS HATE GOING DOWNHILL
  39. 39. This is about small batches.
  40. 40. 3D printing. Photo by Keith Kissel on Flickr. Used under a creative commons license. https://www.flickr.com/photos/kakissel/6165114664
  41. 41. http://www.flickr.com/photos/fdctsevilla/4052593758/ Cloud computing and shared services.
  42. 42. Social platforms. Photo by Michael-Davis Burchat on Flickr. Used under a creative commons license. https://www.flickr.com/photos/curious_e/10473440064
  43. 43. Crowdfunding.
  44. 44. Digital channels. PhotobyGaryLerudeonFlickr.Usedunderacreativecommonslicense. https://www.flickr.com/photos/garylerude/7511464618
  45. 45. What happens when the prototype costs what the product does?
  46. 46. This is about reducing organizational cycle time.
  47. 47. Iteration wins.
  48. 48. This is about ninjas instead of standing armies.
  49. 49. A standing army in times of peace PhotofromtheStateRecordsofNewSouthWales.UsedunderaCreativeCommonslicense. http://www.flickr.com/photos/state-records-nsw/4534071932/
  50. 50. Ninjas in times of uncertainty PhotobyMarijndeVriesHoogerwerff.UsedunderaCreativeCommonslicense. http://www.flickr.com/photos/artonice/2331656717
  51. 51. John Boyd can shoot you down.
  52. 52. The OODA loop.
  53. 53. Collect data Human exploration Machine learning & mining Platforms Infrastructure Store Ingest & clean Share Measure results & create feedback Business users & data modelers Corporate governance & policy Data scientists & analysts Change the model?
  54. 54. In a small-batch, digital-channel world, cycle time trumps scale.
  55. 55. And big data is about building the central nervous system by which organizations learn. Art by the Flaming Lotus Girls. Used under a Creative Commons license. https://www.flickr.com/photos/sanfranannie/3993231378
  56. 56. www.tiltthewindmill.com Alistair Croll acroll@gmail.com @acroll Windmill by Eric Bennett on Flickr. Used under a Creative Commons license. Thanks!

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