Generate New Customers Online With Search Marketing

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Many firms have a website. However, few are using their website as a driver of new business. Mr. Walker will introduce you to some simple yet effective techniques that you can use to improve your website’s performance. Also, Mr. Walker will introduce you to pay per click advertising using the Google Adwords platform, an easy to use and an incredibly effective tool that can help your firm reach potential customers at the precise moment when they're looking for your product or service

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  • Generate New Customers Online With Search Marketing

    1. 1. Generating New Customers Online An Introduction To Search Marketing and Tools Presented by: Glenn Walker, B.Comm, AIT, Google Adwords Professional Internet Marketing Consultant Tiko Digital Ltd.
    2. 2. Takeaways <ul><li>Are your customers really using the Internet? </li></ul><ul><li>How are others using the Internet to advertise? </li></ul><ul><li>What is search marketing? </li></ul><ul><li>How you may find search marketing effective? </li></ul><ul><li>How do you get started? </li></ul>
    3. 3. Private Business Internet Usage (2007) 86.6% STATS CANADA Public Sector Internet Usage (2007) 99.8% Internet usage by individuals aged 18 + (2007) 73.2%
    4. 4. 2005 $562M (Actual) 2006 $1.01B (Actual) 2007 $1.31B (Forecast) 2004 $364M (Actual) Interactive Advertising Bureau of Canada Canadian Online Advertising Spending
    5. 5. Interactive Advertising Bureau of Canada $1.01B $20M Email (House Email Lists) $273M Directories (yellowpages.ca) $353M Search (Google ads) $364M Display (banners) 2006
    6. 6. Marketing Tactics Compared Marketing Sherpa, Search Benchmark Survey, July 2007
    7. 7. January 2008 Search Engine Market Share Compete.com 322 Million 3.7% 743 Million 9.1% 1.4 Billion 16.7% 5.9 Billion 68.6% Query Volume Market Share
    8. 8. 100,000,000,000+ Worldwide Searches in 2008
    9. 9. NATURAL SEARCH LISTINGS (SEO) PAID RESULTS (PPC)
    10. 11. 4 Easy Steps To Make A Google Adwords Campaign 1 2 3 4 Create Test Measure Refine
    11. 12. 1 Create Set A Goal Objective Success Measure Build Awareness or Educate Prospects Generate Leads and Identify Prospects Targeted Impressions Qualified Visitors To Your Site Event Registrations Newsletter Registrations Sales Conversions Catalog Requests Generate Sales and Acquire New Customers
    12. 13. 1 Create
    13. 14. 2 Test Keyword Mining Find More Than One Word Related to Your Business (Maybe 1,000 Or 10,000!) Try Many Different Sales Messages and Targeting Group Keywords By Goal
    14. 15. 2 Test What is CRM Microsoft CRM Maximizer Keyword Ad Educate Competitive Awareness Goal Geo-Targeting Alberta
    15. 16. 3 Measure Adwords Reporting Web Analytics Outcomes Behavior
    16. 17. 3 Measure Heat Maps Experience Survey Experience
    17. 18. 4 Refine Behavior Experience Outcomes Understanding Customer Experience To Influence Optimal Behavior Leading To win-win Outcomes
    18. 19. 4 Refine Win –Win Outcome Behavior Experience Outcomes Understanding Customer Experience To Influence Optimal Behavior Leading To win-win Outcomes
    19. 20. http://adwords.google.com
    20. 21. $100 Free AdWords
    21. 22. Is Here To Help Customers Are Looking For You

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