Tika Sylvia Utami - Head of Marketing

1. Portfolio 1 Branding Strategy Marketing Communication Media Relation Digital Marketing Content & Copy Writing Crisis & Issue Management Event Coordination Philosophy – Universitas Indonesia Science –Yadika’s High School Writing Workshop –Kompas- Social Media Optimization – Entrepreneur Learning Centre WritingWorkshop & Book Publishing – Forum Lingkar Pena Brand Campaign Strategy +62811170 2908 Tikasylvia@gmail.com TIKA SYLVIA UTAMI CurriculumVitae www.tikasylviautami.blogspot.com www.behance.net/tikasylviautamI https://www.linkedin.com/in/tikasylviautami Account Manager LMBrand Strategist (March ‘14 – March‘15) Marketing Communication Bali Safari & MarinePark (Aug ‘13– February ’14 Account Executive Ogilvy @ Social ( Nov’12 – July’13) Feature Reporter Herworld Magazine (Aug’11 – Jan’12) INTEREST WORKING EXPERIENCE @Tikasylviautami Clients & Company EDUCATION &WORKSHOP CAREER ACHIEVEMENT About me: !A young active and dynamic woman with high passionate in branding industry. More than 3 years commercial experience in marketing communication (Marcomm) has enable her to develop not only strategy, campaign & activation in marcomm channel, but also integrate with digital, sales & marketing platform. Deep enthusiast in writing, make her actively become a blogger & expand copy writing ability. CLIENT SERVICES Maintain good relation with existing client, explore and improve the project. PARTNERSHIP Build potential partnership with Big Telco and Bank Industry INCREASE SALES Increase conversion sales rate up to 2000 during 2 month ! EVENT International Event : ATEC 2015, Ocean Investment Summit,Victoria Government! www.larismaniez.com! Account Manager BrandMark (Mar‘15 – July‘15) Project(Based( Balisafarimarinepark.com! www.ogilvy.com! www.herworld.co.id!www.foodpanda.co.id! Head of Marketing foodpanda (July‘15 – Now) “A Marketer is like a chef in the kitchen. … A mixer of ingredients” -‐Robert Bartels, Author of the history of marke6ng though-‐ Tika Sylvia Utami Head of Marketing foodpanda Indonesia| Marketing Communication | Public Relation | Digital Enthusiast | Philosophy Universitas Indonesia | Blogger, Writer | Interest in backpacking and travelling

2. www.larismaniez.com Kantor Taman E3.3 Unit D1 Jl. Mega Kuningan, Lot 8.6-‐8.7/E3.3 Jakarta Selatan www.balisafarimarinepark.com Jl. Bypass Prof. Dr. Ida Bagus Mantra Km. 19,8, Gianyar, Bali www.ogilvy.com Sentral Senayan III, 11th Floor Jl. Asia Afrika No. 8. Gelora Bung Karno. www.herworld.co.id Gd. Sarinah. Jl. M.H. Thamrin, Jakarta Pusat Part of Idea Group Indonesia www.ideagroup.co.id BrandMark Consultants Mayapada Tower 11th Floor Jl. Jenderal Sudirman Kav. 28 Jakarta -‐ Indonesia 12920 www.foodpanda.co.id Menara Bidakara 1 Lt 10, Jakarta www.seekmi.com Jl. Penjernihan 2 Bendungan Hilir, Jakarta

3. www.seekmi.com #1 Home Service Provider • Generate a comprehensive quarterly and annual marke]ng report. • Ensure the proper amount and type of coverage to raise awareness, win reviews and ensure consistent corporate, product branding and image. • Work with other (third) par]es (e.g. Agency) to create the media schedule, nego]ate the rates, prepare the deliverables and execute. Follow-‐up and measure the adver]sing campaign using print and online methods. Direct, Online Marke/ng & Strategic Partnership & Alliances • Ensure we have substan]al qualified leads for direct sales. These can be gathered through direct mail campaigns, offline events, the Web site, and qualified list acquisi]on. • Working closely with IT & Product Department to ensure a professional, invi]ng web site employing the latest technology to encourage ini]al and repeat visits. • Help ini]ate and execute an en]re online strategic marke]ng plan. • Par]cipate in crea]ng strategic partnerships, alliances and bundles that ensures Seekmi is highly visible and properly posi]oned and referenced. Strategy • Develop strategic partnership. • Help manage third-‐party rela]onships (other agencies, etc.). • Ensure the product is compe]]ve, complete, clean and ]mely. • Crea]ng annual/bi-‐annual strategic and tac]cal marke]ng plan. Research & Informa/on • Conduct and analyze market research to determine risk and marketability of product and features. • Responsible for compe]]ve analysis, strategies and tac]cs. • Measure effec]veness of the marke]ng department and implement improvements. Product, Direc/on, and Compe//on • Determine market needs and generate product requirements and defini]on for development. • Responsible for the product(s), brand, posi]oning, delivering, and defini]on. Management, PR, & Adver/sing • Create and maintain annual marke]ng budget. • Lead and manage the following responsibili]es: Online/Digital Marke]ng, Direct Marke]ng, PR, Adver]sing, Product Management, and Event/Offline Marke]ng.

4. ACHIEVEMENT ACHIEVEMENT: STRATEGIC PARTNERSHIP WITH GOJEK -‐ During one month, achieve 3% from total order was from this partnership WIN SERVICE PITCHING FOR SAMSUNG -‐  Develop built sales partnership with samsung with one year contract and order value more than 200 million dollars. All cost provided by Samsung. CREATE NEW BRAND POSITIONING -‐  New brand posi]onng by launch on demand service for three service on the first 2 months. -‐  Working with product and IT team for bejer concept -‐  Collaborate with Opera]onal team to find the best vendor and maintain customer experience. LAUNCHING REFERRAL CODE PROGRAM -‐  Social engagement with free influencer VENDOR REVENUE: 20% -‐ Start to get revenue from vendor acquisi]on CRM FOR ACQUISITION AND RETENTION ACHIEVEMENT: TOTAL CONVERSION RATE GROW 1.2% (VISIT TO LEAD) -‐  With specific campaign i.e. Seekmi 11.11 and partnership campaign with bookmyshow -‐  Overall website visit, increase 29% during a month -‐  Generated 47% new leads -‐  Bounce rate decrease 3.56% due to web performance LOYALTY PROGRAM TO INCREASE RETENTION RATE -‐  Apply loyalty program in three on demand services to make reten]on rate higher

5. www.foodpanda.co.id Premium Online Food Delivery Service Public Rela/on: -‐ Increase brand awareness in media -‐ Maintain good rela]onship with media -‐ Press release -‐ Develop media rela]ons strategy, seeking high-‐level placements in print, broadcast and online media -‐ Manage media inquiries and interview requests -‐ Create content for press releases, byline ar]cles and keynote presenta]ons -‐ Monitor, analyze and communicate PR results on a quarterly basis Social Media and CRM (Customer Rela/onship Management) -‐ Direct social media team to engage audiences across tradi]onal and new media -‐ Manage social media campaigns and day-‐to-‐day ac]vi]es -‐ Create a digital marke]ng strategy -‐ Develop and maintain customer and business rela]ons -‐ Plan and generate high quality online ar]cles efficiently and effec]vely to ajract users and achieve bejer KPI’s -‐ Measure the impact of social media on the overall marke]ng efforts -‐ Crea]ng social media campaigns and calls-‐to-‐ac]on that drive target buyers to social media sites and generate leads Marke/ng and Partnership: -‐ Develop all local marke]ng channels in Indonesia: -‐  Business development and partnerships (banks, telcos, internet, consumer goods, etc.) -‐  Social media, CRM (newlejers, push) and online media (Display, Affiliate) -‐  Offline campaigns (events, CSR, PR) and mass media (e.g. TV, Radio, Elevators) -‐  Responsible for local performance of paid and non-‐paid online marke]ng in collabora]on with central teams -‐  Define, implement and manage strategies as well as retarge]ng mechanisms to enhance foodpanda’s traffic, new customer acquisi]on and conversion -‐  Work closely with our internal design and produc]on team to ensure performance-‐focused, crea]ve or text execu]ons -‐  Manage internal performance marketers and external agencies -‐  Fully accountable for budget and KPIs (traffic, conversion, CAC

6. Great Networking with Bank, Telco, FMCG company -‐  Explore partnership with banks & telco to increase sales revenue, and for customer acquisi]on. -‐  Free marke]ng wall or billboard, SMS broadcast from Telco and Bank partners. -‐  All campaign cost can be provided by us or totally from partners. -‐  Involve one or selected restaurants to join promo

7. ACHIEVEMENT: INREASE SALES 2X ON PARTNERSHIP CAMPAIGN -‐  Voucher campaign with shopback, half of voucher cost provided by partner, great media value from shopback, free banner, free publica]on & free social media ads. LAUNCH NEW BRAND POSITIONING AND MARKET -‐  Market analyzing, focus group discussion, and customer survey -‐  New brand posi]oning: going premium with niche market segmenta]on: office, expatriates. -‐  Support corporate sales to targe]ng office people, integrated with social media campaign. DECREASE CAC ON VOUCHER CAMPAIGN -‐  U]lize euphoria about star trek movie by create voucher campaign with bookmyshowID and tees. -‐  Great CAC during one week campaign by op]mize all CRM channel and cross traffic. SOCIAL MEDIA CAMPAIGN WITH FREE PRIZE FROM PARTNER -‐  Objec]ve: for brand awareness and social media ac]vi]es -‐  Grab trends about pokemon and adjust with foodpanda concept. Prize supported from Ecommerce partner: JDID Voucher Exchange & Affiliate Campaign

8. PARTICIPATE IN HARBOLNAS & JGOS CAMPAIGN: -‐  Involve with bank, telco & radio partner FREE ADS ON RADIO AND PRIZE FROM PARTNER: -‐  In partnership with Matahari Mall, Sportdeca, Jak FM, Rempah I]ng and Texas -‐  All prize cost provided by all partner FREE EVENT COLLABORATION WITH TROPICANA SLIM -‐  Food photography workshop with blogger -‐  FREE photostock and blogger coverage AFFILIATE NETWORK: -‐  With CPA based. (cost per transac]on) -‐  Efficient campaign cost with shopback, flipit, etc. PRESS CONFERENCE AND TV INTERVIEW: -‐  Held media conference with selected key message -‐  One on one interview with reputable printed media & TV RETARGETTING CAMPAIGN: -‐ Working with headquarter team related to retargeqng campaign on social media JOB PROMOTION DURING 5 MONTH -‐  Great promo]on as the Head of Marke]ng in only the first five months as Business Development Manager.

9. foodpanda Indonesia

10. Improving Brand Strategy Through Integrated Marketing Communication

11. Fundamental Part, 7 P’s PRODUCT: Design, Technology, Quality, Packaging, Warran]es, Accessories, PEOPLE: Employee, management, organiza]on, culture, customer service orienta]on PHYSICAL EVIDENCE: Facili]es, Infrastructure PROCESS: Produc]on process, service delivery PROMOTION: Special oﬀers, adver]sements, endorsements, campaigns PLACE: Loca]on, web PRICE: Value based, produc]on cost, promo]on cost Key Factors Product Place Promo]o n Price People Physical Appearan ce Process Marke]ng Mix

12. Product Positioning Analysis To sa]sfy the needs & wants of the target market QUALITY – Customers review VS compe]]on. Is it higher quality, less expensive or more ajrac]ve? BRANDING – Build loyalty and connec]on to the company & products by communica]ng an unique image or philosophy PACKAGING – Way to get ajen]on and to diﬀeren]ate your product A form of adver]sing & promo]on BENEFIT – -‐ Func]ons -‐ Appearance -‐ Packaging -‐ Service -‐ Warranty PEER REVIEW: Ask friends to give an opinion on the posi]oning statement for the product DISTRIBUTION CHANNEL REVIEW: Salespeople, distributors, retailers, paid ads and asked what they think of the posi]on statement GROUP OF CUSTOMERS: The group of poten]al customers give feedback on blind product review TEST MARKET: Produce a limited amount of product/campaign in a deﬁned geographic region to determine if the product posi]oning is correct

13. Conversion Booster

14. Promotion Roadshow Gathering Adver]sing Public Rela]on Sales Promo]on Viral Campaign To build and improve consumer demand with 4 components called the promo]on mix Pricing Strategy Whether to discount or not -‐ CAC Compe]tor Price Produc]on Cost , Profit Calcula]on Pricing is replaced by cost, reflec]ng the reality of the total cost of ownership. Pricing decisions should take into account profit margins and the probable pricing response of compe]]ors.

15. Tell what the product is… Describe the key beneﬁts Highlight the company philosophy Use safe and recyclable materials Website Design Awards and Endorsements 3rd Party reviews Refund Policies Be dis]nc]ve and ajrac]ve The packaging must be designed and tested for consumer response. It should serve the func]ons for which it was designed. In general, packaging should… Physical Appearance: Packaging & Labeling Coupons Physical Evidence: Merging oﬀ and online worlds

16. Clear Goals & Objectives …… Stages Development Awareness Trial Usage Repeat Generate Sale or Lead (On & Offline) Audience Engagement Showcase range of products -‐  Total traﬃc -‐  Conversion rate (CR) -‐  Reten]on rate (loyalty) -‐  Customer Acquisi]on Cost -‐  Customer Life]me Value (CLV) -‐  Return of Investment (ROI) -‐  Average order Value -‐  Customer Acquisi]on Cost (CAC) -‐  Reduce bounce rate -‐  Increase repeat purchase rate -‐  Decrease cancel customers/void -‐  Customer sa]sfac]on -‐  Net promoter score (NPS) -‐  Cross Sell (by web product & opera]ons) -‐  Product campaign op]miza]on Brand Development Stages

17. Key Campaign Ingredient Buzz = Engaging + Participation Engagement Devices: -‐  Search Boxes -‐  Ques]ons -‐  Quizzes -‐  Polls -‐  Calculators -‐  Interac]ve Q & A -‐  Call Backs -‐  Viral Games Multi message email campaign -‐  Remailing to opening non converter – to increase response rate. -‐  Personal email from CEO with certain customer segmenta]on Marketing Measurement -‐  Campaign Measurement: Impression, Clicks, Reach, CTR, Total promo, Average of CAC. -‐  Sales Measurement: Conversion Rate, Average Order Value, Number of Sales, Margin. Reten]on rate -‐  Budget related measures: Total sales value, total cost (subsidize/discount, paid promo]on), CPA/CPC • SEO – Link building, on page • SEM – PPC, paid serach ads • GDN -‐ retargeqng Google Adwords • FB, Instagram • Retargeqng • Lookalike targeqng • Customer Journey Social Media Marke]ng • Build publisher • Distribute content, promo • CPA based Aﬃliate Marke]ng

18. Increase Conversion Rate REFERRAL PROGRAM – Rewarding customers for mouth of publicuity. INCREASE SUBSCRIBERS – Email marke]ng with more subscribers. REMINDER TO WISHLIST – Segmented email blast to remind customer’s wishlist. RECOMMEND POPULAR RELATED PRODUCTS – and clearly mark our top products or top sellers. ADD CREDIBILITY – use speciﬁc sta]s]c and numbers to increase the credibility. EDITORIAL’S PICK – Feature high revenue products, best selling. The most proﬁtable products should be placed in front of the web GUARANTEE BUTTONS – to improve ecommerce sales

19. 4 Key Areas of Digital Digital Ajrac]ng visitors through search Engagement & Dialogue Defensive / Crisis Building Campaign Buzz E-‐PR Ac]vi]es: -‐  Link building supported by SEO -‐  Content Crea]on -‐  Blogs -‐  Press Releases -‐  Influencing Media Owners -‐  Campaign landing page/micrrosite E-‐PR Ac]vi]es: -‐  Propaga]ng big idea -‐  Content editorial plan -‐  Viral agents -‐  Buzzer & influencer E-‐PR Ac]vi]es: -‐  Survey & Polls -‐  Audience research -‐  Email blast -‐  CRM: Push no]fica]on, inapp, banner -‐  Video -‐  Case Studies -‐  Infographic, photos E-‐PR Ac]vi]es: -‐  Brand protec]on -‐  Monitoring and response -‐  Analy]cs

20. LM Brand Strategist (Part of Idea Group Indonesia)

21. Media Conference Media Engagement News Monitoring Key Message Media Monitoring Framing Deliverables Message from the engagement Media Percep/on Audit Client Services Relation Branding Strategy Brand Posi]oning Brand DNA Book Brand Campaign Brand Campaign Event Management Event Planning Event Frames Integrated Marke]ng Communica]on Digital Strategy Marke]ng Communica]on Community Engagement Media Rela]on Personal Branding Coorpora te Brand Crisis & Issue Management Stakeholder Engagement Research & Analyze

22. •  Key Messages To ensure consistency of messages (story) among the spokespersons •  Press Release To be distributed to wider media list upon the media brieﬁng •  Q & A List Guidelines for spokesperson in handling media ques6ons •  Presenta/on It is suggested for the bank to prepare a visual presenta6on to ensure the key messages are delivered well and clear Media Conference Daily Media Monitoring Stakeholder Engagement Media Percep]on Audit Client: Foreign Bank Institution

23. STAKEHOLDER ENGAGEMENT Analysts Regulators / Poli]cians Academic & Researchers Academic & Researcher Regulators/poli/cians -‐ Geqng insight related with Banking Industry in Indonesia and the regula]on. Analysts -‐  Engage good rela]onship with analysts. -‐  In order to share insight, and it could be used by analysts to give favourable recommenda]on related to bonds or performance foreign bank in stock exchange. -‐  This informal mee]ng session could be used by analysts in order to give considera]on related to banking or investments. How to Engage Them? ! Luncheon mee/ng with key person Conduct informal mee]ng with key person during lunch as a good medium to talk about related topics !Formal mee/ng ( Bank Management & Key Person) Conduct mee]ng between Bank management with key person with formal mee]ng session. A. MEETING BETWEEN BANK MANAGEMENT WITH SELECTED KEY PERSONS MEETING Luncheon Mee]ng Formal mee]ng OTHER APPROACH Gree]ngs lejer Formal mee]ng ! Gree/ngs le`er (post mee/ng) Send gree]ngs lejer awer held mee]ng with key person as an apprecia]on and engage good rela]onship with them. ! Formal mee/ng (Bank Management & Key Person) Rou]nely send monthly newslejer that consist informa]on about banking industry and also informa]on about the Bank which can be beneﬁcial for key persons B. OTHER APPROACH

24. Road Safety: A Road We Must Take In Indonesia Client: Renowned Tyre Manufacture from France

25. Tires are An Important Factor for Road Safety 23% of Traffic Accidents in Indonesia Caused by Flat Tires ü  Data from Jasa Marga show that 23% of traffic accidents in Indonesia are caused by flat /res (data from 2004-‐2006) ü  Research sponsored by Rubber Manufacturers Associa6on (RMA) shows that 63% of drivers (4W) said that ]re pressure affects the mileage of a vehicle. ü  Only 19% of drivers (4W) check their ]re pressure. ü  Every month, 3 from 4 drivers (4W) wash their cars, then only 1 from 5 drivers (4W) check their ]re pressure. Source: Research sponsored by Rubber Manufacturers Associa6on (RMA)

26. Four Type of Consumer Behavior in Choosing Tire There are several types of consumer behavior in changing or buying new ]res for personal car: q  30% OF CONSUMERS WILL REFER TO THE OEM (original equipment manufacturing) TIRE. q  25% OF CONSUMERS WILL ASK FOR SHOPKEEPER’S ADVICE for suitable ]res for their car. This behavior usually occurs when the customer has low awareness on ]re products, thus he or she requires opinion from a third party. These type of consumers will priori]ze quality instead of price. q  40% OF CONSUMERS WILL CONSIDER PRICE FACTOR. This happens when a customer gets a recommenda]on about a speciﬁc brand. He or she will then consider the price before ask, for example, “Is there a cheaper one?” q  The REMAINING PERCENTAGE are those who are KNOWLEDGEABLE about QUALITY TIRE. They tend to be more detailed in comparing one brand to another as they understand the complexity in choosing /res. This is the very rare type of consumer. Source: an ar6cle 6tled “A Top Brand in Buying Behavior” wriPen by a Senior Research Execu6ve from Fron6er Consul6ng Group, published in www.marke6ng.co.id, January 2013

27. YOUNG DRIVERS = GEN Y = MILLENNIALS GENERATION Target young drivers and young riders, born between 1980 –2000, well known as Gen Y or Millenials Genera]on this brand TARGET MARKET RANGE (AB) Around 40% of Indonesians are Millennials (±100 million). For this program, we target Millennials who are socio-‐economically s]ll within the this brand target market range (AB) CHARACTERISTICS ! Support social movement ! Share their experience online (mostly through socmed) ! Like to challenge conven]on ! Self marke]ng & branding is important ! Related to lifestyle enjoyment – not wealth THE ATTRIBUTES ! High self-‐conﬁdence ! Ambi]ous ! Adapt rapidly ! Tech savvy genera]on ! Narcissis]c genera]on ! Socially concerned ! Achievement oriented ! Have to do something as self-‐ini]a]ve, not command Target Audience (Who They Are)

28. Time : Wednesday, June 18th, 2014 Venue : The Glass House, Level 8 The Ritz-Carlton Hotel Pacific Place

29. Is Your Brand being Social Enough? for SME’s Strategic Online Brand Activation

30. Client: Small Medium Enterprises Content Strategy Website Content Development Business Brand Target Market

31. POSSIBLE TARGET MARKET In today’s compe]]ve market we can aﬀord to serve the best Working Mothers Home Party Goers Expatriate Young mother with busy ac]vi]es but s]ll want to provide healthy food her family (esp. children), but do not have much ]me to go to market People who like to host the party, gathering, or fun mee]ng with family, friends and colleague at their own home Expatriate who love BBQ party and accustom to high quality meat

32. WHY INSTAGRAM? Why Instagram? ! Every social media playorm has an uniqueness. With over 150 million ac]ve users, instagram’s engaged user base is 2x facebook’s. ! Instagram engagement is 15x facebook, with 35% of users visit Instagram more than once per day. ! 92% of pres]ge brands have an instagram account. On average pres]ge brands post 6 images per week. (data provided by L2Thinktank) Over 150 million users Handy Mobile User Visual Approach Ac]vely Engaged Community 9 out of 10 instagram video shares occur on Facebook 35% of users, visit instagram more than once per day Data provided by: L2 Think Tank

33. People appreciate it when we like their photos, then they may go through our account and like as well as if they like us enough. Social Listening Comment Note Monitor our brand with social listening by conduct two way communica]on with followers. Note some important comment on our post as an input with comprehensive analyze in monthly report Comment Other Photos Comment on other photos follower, and use short hashtag in that comment. Reply Comment 2 ]mes/day Follow 5 new people/ 2 days Like 15-‐25 follower’s image/day Use appropriate hashtag in descrip]on & comment Comment on 5 followers post/day Reply Comments Interact people with reply comment on our picture post periodically. Answer the ques]on and give feedback for comments.

34. The Power of Content Image about how to cook? How to serve? An ar]s]c image of raw meat Lead with content that inspires, encourages and serves others. Great picture with premium looks but s]ll informa]ve. So it can grab entertainment, viral and educate in a fun way. Remember to integrate our brand logo within the photos. These are several sample image recommenda]on:

35. “Being Hungry is not a Crime.... ... Eat Steak” Post QUOTES that related with our brand Show people about PEOPLES WHO INSPIRES you. To ease people about how to cook, provide recipe tutorial Educate people with fun tips and factsheet about wagyu (infographics concept) BEHIND THE SCENE Show behind the scenes moment: Foto chef, Delivery moments, a Happy Customer

36. MARKETING COMMUNICATION www.balisafarimarinepark.com Jl. Bypass Prof. Dr. Ida Bagus Mantra Km. 19,8, Gianyar, Bali Digital Marke]ng Media Rela]on Media Gathering Media Coverage Media Plan Public Rela]on •  Marke/ng Manage marke]ng budget for marke]ng ac]va]on, Create marke]ng and media plan, Brand & marke]ng strategy for company product, Monitor & iden]fy market trends and marke]ng ac]vi]es for product, Develop brand guidelines that followed by employee •  Public Rela/on Held press conference, arrange media gathering, create press release, Supervise the produc]on of TV ads, newspaper, and magazine, Held event for increase product impression and engagement

37. ! Website Integration with Taman Safari Indonesia Monthly Newsletter INCREASE SALES REVENUE: Create and plan program, event, or promo]on to increase sales revenue. INCREASE SALES UP TO 80%: Galungan Promo 50% discount for visitor that bring their own Bali Iden]ty Card. This strategy enhance total visitors un]l 80% during 2 day. Christmas Event Create event in Bali Safari Marine Park to facing christmas day by invite Endah & Rhesa (indonesia musician), and culinary market. This event increase revenue from visitor ]cket and also culinary stand that rent to seller.

38. Listening & Research Phase Plan Phase Ac]va]on Phase Development Phase Integrated marke]ng & digital Ac]va]on Branding Strategy Relaunching Data Research Program, Event, Build digital ac]va]on Report Measurement Op]miza]on Integrated Brand Strategy Framework (November – December ’14) Pre launching concept Digital Plan (January -‐ May ’15) (June – October ‘15) (November ’15)

39. Brand Iden]ty and Posi]oning Media Rela]on, Marke]ng Communica]on tools & program Brand Ac]va]on Brand Ac]va]on Social Media Marke]ng with socmed channels & e commerce Online ad campaigns Emphasize website as landing page with Search Engine Op]miza]on Branding Relaunching Ac]va]on Prepara]on Ready to Make a Difference? PROFIT & GROWTH

40. Contact 41 Tika Sylvia Utami Tikasylvia@gmail.com +62811 1702908 www.tikasylviautami.blogspot.com Branding Strategy Marketing Communication Media Relation Digital Marketing Content & Copy Writing Crisis & Issue Management Event Coordination Philosophy – Universitas Indonesia Science –Yadika’s High School Writing Workshop –Kompas- Social Media Optimization – Entrepreneur Learning Centre WritingWorkshop & Book Publishing – Forum Lingkar Pena Brand Campaign Strategy +62811170 2908 Tikasylvia@gmail.com TIKA SYLVIA UTAMI CurriculumVitae www.tikasylviautami.blogspot.com www.behance.net/tikasylviautamI https://www.linkedin.com/in/tikasylviautami Account Manager LMBrand Strategist (March ‘14 – March‘15) Marketing Communication Bali Safari & MarinePark (Aug ‘13– February ’14 Account Executive Ogilvy @ Social ( Nov’12 – July’13) Feature Reporter Herworld Magazine (Aug’11 – Jan’12) INTEREST WORKING EXPERIENCE @Tikasylviautami Clients & Company EDUCATION &WORKSHOP CAREER ACHIEVEMENT About me: !A young active and dynamic woman with high passionate in branding industry. More than 3 years commercial experience in marketing communication (Marcomm) has enable her to develop not only strategy, campaign & activation in marcomm channel, but also integrate with digital, sales & marketing platform. Deep enthusiast in writing, make her actively become a blogger & expand copy writing ability. CLIENT SERVICES Maintain good relation with existing client, explore and improve the project. PARTNERSHIP Build potential partnership with Big Telco and Bank Industry INCREASE SALES Increase conversion sales rate up to 2000 during 2 month ! EVENT International Event : ATEC 2015, Ocean Investment Summit,Victoria Government! www.larismaniez.com! Account Manager BrandMark (Mar‘15 – July‘15) Project(Based( Balisafarimarinepark.com! www.ogilvy.com! www.herworld.co.id!www.foodpanda.co.id! Head of Marketing foodpanda (July‘15 – Now)

Tika Sylvia Utami - Head of Marketing

Tika sylvia

Tika Sylvia Utami - Head of Marketing