M AT CHP OI NTHOW
TO ENGAGE SPORTS FANS ON FACEBOOK

At Tigerlily, we develop solutions
that allow fans to experience and share their passions. BECAUSE FACEBOOK IS SUCH A GREAT PLAYGROUND.

K TO YOUR FANS1 TAL

1 TALK TO YOUR FANS
The French Tennis Federation (FFT) and Roland Garros have geotargeted posts with the Timeline Manager to deliver appropriate messages to local fans. Community Managers has metrics to analyze publication performances to offer the best content to their community and he can identify Facebook ambassadors who can support them.

YOUR OPPO NENT2 KNOW

2 KNOW YOUR OPPONENT The
Roland-Garros page has launched the "Golden moments" Facebook tab, presented as a Pinterest board, collecting the most legendary photos and videos of this competition. 3,200 UNIQUE VISITORS IN ONE MONTH

OUR EQUIP MENT3 B UY
Y

3 BUY YOUR EQUIPMENT For
the 2012 edition, Roland-Garros opened a Facebook store grouping the most popular items: T-Shirt, Polo, Panama, Towels... 2,300 UNIQUE VISITORS IN TWO MONTHS

THE B EST P LAYER4
B ET ON

4 BET ON THE BEST
PLAYER The Roland-Garros community was invited to create the perfect tennis player via a Facebook app. Fans could choose players with the best forehand, backhand, mental etc.. to create their own version of the ideal tennis player. 6,000 VISITS IN TWO WEEKS

5 PLA Y THE GAME

5 PLAY THE GAME FFT’s
fans are invited to answer 20 questions that trace the story of the tournament. A game with a simple UI & UX to animate the community. 7,000 VISITS IN TWO WEEKS

T THE RULES6 R ESPEC

6 RESPECT THE RULES The
Timeline Manager allows the FFT to create automatic moderation rules based on keywords lists to remove spam messages, insults... The Community Managers keeps the control of the FFT and Roland-Garros Timeline to avoid attacks.

THE S PECT ATORS7 HARA
NGUE

7 HARANGUE THE SPECTATORS The
French Tennis Federation had displayed the "Facepile" plugin, "share" and "Invite" buttons on its latest contests to encourage users to participate and to viralize the campaign.

ARD THE W INNER8 REW

8 REWARD THE WINNER Roland-Garros
offers great gifts like tickets, T-Shirts or towels of the tournament to motivate its community.

LYZE YOUR GAME9 ANA

9 ANALYZE YOUR GAME Each
contest has a dedicated dashboard, and the FFT has access to useful metrics to study application performances: visitors, unique visitors, users, participants, winners, voters, attempts... 90% CONVERSION RATE ON SOME CONTESTS

& MA TCH!10 GAM E,
SET

10 GAME, SET & MATCH!
FRENCH TENNIS FEDERATION PAGE 20k+ FANS 22% ENGAGEMENT RATE ROLAND-GARROS PAGE 500k+ FANS 8% ENGAGEMENT RATE ENGAGEMENT RATE = PEOPLE TALKING ABOUT THIS / PAGE FANS x 100

ALL OPERATIONS WERE CO-CREATED BYTHE
FRENCH TENNIS FEDERATION TEAMVICTOR LAMM & DELPHINE DELPORTE& TIGERLILY

The Tigerlily platform helps iconic
brands optimize conversations, engage users through rich contents or contests, and identify key communities. NOW IS THE TIME TO BECOME A SOCIAL MEDIA CHIEF. VISIT OUR WEBSITE CONTACT US

TO ALL PHOTOGRAPHERS, Cover •
Clay © FFTTHANK YOU Introduction • Crowd © FFTThis presentation could not be done without you. Talk to your fans • Santoro Presser by Charlie Cowins Know your opponent • Rafa & Roger © FFT Buy your equipment • Jo © FFT Bet on the best player •Roger © FFT Play the game •Andy © FFT Respect the rules • Caroline Wozniacki by Yann Caradec Harangue the spectators • Gaël © FFT Reward the winner • Roger © FFT Analyze your game • Internationaux Roland-Garros by Nawal_ Game, set & match ! • Rafa & Roger © FFT Credits • Maria © FFT