1 TALK TO YOUR FANS
The French Tennis Federation (FFT) and Roland Garros have geotargeted posts with the Timeline Manager to deliver appropriate messages to local fans. Community Managers has metrics to analyze publication performances to offer the best content to their community and he can identify Facebook ambassadors who can support them.
2 KNOW YOUR OPPONENT The
Roland-Garros page has launched the "Golden moments" Facebook tab, presented as a Pinterest board, collecting the most legendary photos and videos of this competition. 3,200 UNIQUE VISITORS IN ONE MONTH
4 BET ON THE BEST
PLAYER The Roland-Garros community was invited to create the perfect tennis player via a Facebook app. Fans could choose players with the best forehand, backhand, mental etc.. to create their own version of the ideal tennis player. 6,000 VISITS IN TWO WEEKS
6 RESPECT THE RULES The
Timeline Manager allows the FFT to create automatic moderation rules based on keywords lists to remove spam messages, insults... The Community Managers keeps the control of the FFT and Roland-Garros Timeline to avoid attacks.
7 HARANGUE THE SPECTATORS The
French Tennis Federation had displayed the "Facepile" plugin, "share" and "Invite" buttons on its latest contests to encourage users to participate and to viralize the campaign.
9 ANALYZE YOUR GAME Each
contest has a dedicated dashboard, and the FFT has access to useful metrics to study application performances: visitors, unique visitors, users, participants, winners, voters, attempts... 90% CONVERSION RATE ON SOME CONTESTS
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brands optimize conversations, engage users through rich contents or contests, and identify key communities. NOW IS THE TIME TO BECOME A SOCIAL MEDIA CHIEF. VISIT OUR WEBSITE CONTACT US