Securing a Smarter Planet with IBM Security Business Partners via online networking


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As an IBM Business Partner, you are critical to the success of using innovative security solutions to shape a smarter planet. IBM would like you to join us in shaping this conversation and activity in new IBM Security social media channels on, LinkedIn, Twitter, and YouTube. This presentation provides a quick overview of these new channels and how you can help.

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  • Securing a Smarter Planet with IBM Security Business Partners via online networking

    1. 1. Securing a Smarter Planet with IBM Security Business Partners via online networking Kelly Schupp, IBM Marketing Communications Strategist LinkedIn | IBM profile Elaine Tully, IBM Marketing Specialist LinkedIn | Twitter | IBM profile Tiffany Winman, IBM community and social media strategist LinkedIn | Twitter | IBM profile
    2. 2. Outline <ul><li>Importance of online networking </li></ul><ul><li>Benefits of networking </li></ul><ul><li>IBM Security social networking venues </li></ul><ul><ul><li>IBM at RSA Website </li></ul></ul><ul><ul><li> community </li></ul></ul><ul><ul><li>LinkedIn group </li></ul></ul><ul><ul><li>Twitter stream </li></ul></ul><ul><ul><li>YouTube channel </li></ul></ul>
    3. 3. Why is online networking so important? <ul><li>Social interactions are increasingly taking place within digital spaces </li></ul><ul><ul><ul><li>People seek to connect and share with others </li></ul></ul></ul><ul><ul><ul><li>Over 70% of IT professionals use social media tools for business purposes 1 </li></ul></ul></ul><ul><ul><ul><li>LinkedIn, the largest B2B social networking site, has over 30 million members that are professionals, 46% of which are business decision makers within their company 2 </li></ul></ul></ul><ul><li>Demonstrated business value </li></ul><ul><ul><li>Businesses recognize that “user participation” leads to increased engagement and loyalty </li></ul></ul><ul><ul><ul><li>44% rated social media technologies as “very important” to their business – an 18-percentage-point jump over 2007 3 </li></ul></ul></ul><ul><ul><ul><li>Over 90% of IT Managers surveyed use online applications for “collaboration” (web conference, blogging, social networking sites) 4 </li></ul></ul></ul><ul><li>Advancements in technology </li></ul><ul><ul><ul><li>53% of online users are consuming content outside of a publisher's site, through widgets, RSS readers, social networks and mobile devices 5 </li></ul></ul></ul>Sources: 1) Forrester, 2008; 2) eMarketer, 2008 / Linked In 2008; 3) & 4) Inc. 500, 2008; 5) Universal McCann, 2008
    4. 4. Benefits of networking <ul><li>Establish a security leadership presence in social media spaces </li></ul><ul><li>Help shape the conversation around the future of Security to build a smarter planet </li></ul><ul><li>Network with other leaders to collaborate on innovative solutions </li></ul><ul><li>Attract more customers and grow your revenue </li></ul>
    5. 5. IBM at RSA Website <ul><li>Visit the IBM at RSA Website </li></ul><ul><li>Audience: IBM customers, Business Partners, analysts, IBMers </li></ul><ul><li>IBM news and activities at RSA </li></ul><ul><li>Links to IBM social networking venues </li></ul><ul><li>Spotlights for IBM Business Partners </li></ul>
    6. 6. IBM Security community <ul><li>Join the IBM Security community on </li></ul><ul><li>Today: 100 members </li></ul><ul><li>Audience: IBM customers, Business Partners, analysts, IBMers </li></ul><ul><li>Invite colleagues to your network </li></ul><ul><li>Demonstrate your leadership in the Security arena: Share links to your events, solutions, blogs , customer references, videos, podcasts </li></ul><ul><li>Participate in forum discussions </li></ul><ul><li>Dialogue with IBM security bloggers </li></ul><ul><ul><li>IBM ISS team: Internet Security </li></ul></ul><ul><ul><li>IBM PCI team: Payment Card Industry </li></ul></ul><ul><ul><li>IBM Service Management team: Service Management </li></ul></ul><ul><ul><li>Calvin Powers: Visible IT </li></ul></ul><ul><ul><li>Neil Readshaw : Tivoli Security solutions </li></ul></ul><ul><ul><li>Shane Weeden : Tivoli Federated Identity Manager </li></ul></ul>
    7. 7. LinkedIn: IBM Security Group <ul><li>Join the IBM Security LinkedIn Group </li></ul><ul><li>Today: 360 members </li></ul><ul><li>Audience: IBM customers, Business Partners, analysts, IBMers </li></ul><ul><li>Find and share talent </li></ul><ul><li>Share YOUR news and announcements </li></ul>
    8. 8. Twitter: IBM Security <ul><li>Follow IBM Security on Twitter </li></ul><ul><li>Today: 116 followers </li></ul><ul><li>Audience: IBM customers, Business Partners, analysts, IBMers </li></ul><ul><li>Get real-time announcements </li></ul><ul><li>Participate in community buzz and networking </li></ul><ul><li>Help us retweet news </li></ul><ul><li>Help us retweet your news. Let @ibmsecurity know who you are </li></ul>
    9. 9. YouTube: Service Management <ul><li>Subscribe to IBM Service Management Channel </li></ul><ul><li>Just launched: In process of building content </li></ul><ul><li>Share your existing videos for our Security playlist (use Send Message) </li></ul><ul><li>Participate in IBM on-site video production requests </li></ul>
    10. 10. Leverage new IBM PartnerWorld communities