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This is the memo I submitted to explain my decisions in designing this project. I completed this project as part of my capstone professional writing class at Western Michigan University. The professor instructed us to create a project from a need in our current business environment that we recognized ourselves. I recognized that we needed to address customer concerns about parabens in the products that The Body Shop sold. My associates were not trained with any knowledge of how to handle questions from customers regarding this subject matter, so I decided this was the perfect subject for this assignment.