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The car industry has been behind the marketing curve for many years.
The industry has failed to see the value of marketing, possibly because the marketing has failed them so many times.
Auto repair shops need to communicate with their customers on a regular basis regarding promotions, service reminders, recommendations, and general information.
Results must be measurable, through real time statistics, and increased profits for the shop owner. Mitchell 1 has made a huge impact on the Electronic Marketing Customer Retention (ECRM) industry. Mitchell 1’s program has a robust marketing system including marketing support, detailed reports, and appointment capabilities.