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MARCH9,2015
GOAL
PROJECT SCOPE
To support the shared goal of Cozy Convos and its network of stakeholders: team members;
sponsors; and Christian, women that are committed to Godly character, building
relationships, becoming and living as trusting and responsible professionals, mentors,
servants, and community members while being fully honest with self. We must attract new
stakeholders, foster Godly-centered dialogue, and increase stakeholder engagement
consistently in order to extend our community to include an audience of 1,000 people by
January 1, 2016
OBJECT IVES
To accomplish our goals be January 1, we must:
Establish a sound social media presence by July 1, 2015, and gradually stakeholder
engagement by 35% each month.
We will do this by creating one blog post per week, (one per CC media coordinator),
through personal blog pages and/or through developing a Cozy Convos blog page,
publish one stakeholder success story per month, produce one video per quarter, host
one webinar or online chat per quarter, and share all through social media channels
Initial social media objectives include posting a minimum of 8 Twit ter and 8 Facebook
messages per month with Instagram TBD
AUDIENCE
As we seek to encourage stakeholder engagement, collaboration, and social support, we will
connect with the following groups:
Cozy Convos Team members
Christian women ages 18 and older
Our Sponsors
Businesses, organizations, and partners
The community
CONT ENT
We will create new and unique content as well as tap into success and new sources focused
on clearing barriers on Godly women seeking to build relationships, becoming professionals,
mentors, servants, and community members while focusing on walking in faith and
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identifying opportunities for women to strengthen their relationship with God, family,
friends, and one another.
Blog
Photos
Videos
Webinars
Stakeholder Feedback
Presentations
News & Updates
Relevant Hot Trends
CHANNELS
We will share content through the following social platforms
Facebook
Twitter
Instagram
Hootsuite
The BufferApp
YouTube
LinkedIn
Tumblr
Google+ (or another live collaboration tool)
SCHEDULE
We will use a shared calendar (i.e. Google Calendar) for CC Social Media Team to plan,
create, and publish messages for different audiences, events, and social media channels.
Facebook: 3-5 times a week
Twitter: 1-4 times a day
Instagram: TBD
We will monitor and respond to any comments (as needed)
Example Schedule:
o Mondays: Schedule tweets through HootSuite or The BufferApp to go out three
times per day at regular intervals (once early morning, once noon or early
afternoon, and again late afternoon or evening).
o Mondays, Wednesdays, and Fridays: Join at least one relevant “hot/trending”
conversation if appropriate and relate to #Hashtags TBD
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o Add new content to Facebook (blog, video, picture, stakeholder success story, etc).
o Tuesdays and Thursdays: Respond to social media comments.
o Fridays and Saturdays: Post weekend related content, such as events, meetups,
and gatherings.
MET RICS
Cozy Convos Social Media Coordinators should strive to continuously engage more people
on social media on a weekly basis.
Engagment—Conversations related to our messages
o Facebook likes, comments, mentions, wall posts, and shares
o Twitter retweets, quotes, mentions, replies, and favorites
o Instagram TBD
o Goal of between 5-20 new likes a week should be achieved
Reach—Size of the audience seeing Cozy Convos content over all social networks
o Number of Facebook friends and subscribers
o Number of Twitter followers, retweets, and list memberships
o Instagram TBD
o Goal of 5-10 new shares and retweets per post should be achieved
Influence—Our ability to engage others and drive action on social networks
o Twitter influence can be measured via Klout, Twitter counter, HashTracker, and
Google URL
o Facebook influence can be measure via Klout and the internal analytics for the
account
o Instagram influence can be measured via Klout, other resources TBD
o Goal of 94 new connections for Cozy Convos Fan Page and Twitter account by
per month for eight months, and increase to at least 1,000 by January 1, 2016
Tools—The following tools will be used:
o Twitter influence can be measured via Klout, Twitter Counter, Hash Tracker, and
Google URL
o Facebook influence can be measured via Klout and the internal analytics for the
account
o Instagram influence and be measured via Klout