Company- Artevino Art Studio
Website: www.artevinostudio.comBusiness Goals
About Artevino Art Studio
Artevino Art Studio is a paint and sip art studio that allows you
to relax and spend time with friends drinking wine and painting
a masterpiece of a portrait that you take home. Artevnio you
can either sign up for a general public session or book a private
event for any occasion.
Artevino holds events for all ages kids and adults. However, my
target market will be adults females between the ages of 25-
40. That is the age group that look for relaxing events to do
after work or just for a girls night out.
Artevino currently has a working Instagram, Facebook, Twitter,
Google+, as well as yelp. I believe that my target are more
prone to spread the word about how great the business is so
having a Yelp, Facebook, and Instagram are definitely a plus
for the business.
The primary business goal to bring brand awareness. I want to
get the name of the business out there and how great it is so
that the clientele can build up. The call to action is to get new
customers to sign up for Artevino Art Studio newsletters via
email. Upon signing up they will receive a coupon with a
percentage off of a session. At their first session they can sign
up for our refer a friend program so that they can tell family and
friends and eventually be rewarded.
Top Three Social Media
The three social media accounts I will be focusing on is
Facebook, Instagram, and Pinterest to measure likes, shares,
and followers. I chose those measurements because I will be
able to see often posts are being shared(brand awareness) and
Sip & Paint Studios within the same area
The social media sites that Pinot’s
Palette use are as follows:
Google+ (209 followers, 40,971 views)
Instagram- 3,368 followers
Twitter- 137 followers
On the previous slide I listed all the social media sites that
Pinot’s Palette uses. On all of their social media sites they kept
their followers updated on new art work that will be available to
paint, updates on if any seats were available for upcoming
classes. On their pinterest account there were multiple pins,
from celebrating artists to art work that was done on site. Their
Google+ account had videos and a link to a YouTube Channel
that was belonged to the company but was not listed on the
As far as commuinicating with followers, I did not see much
communication between the company and followers. Once in a
while on Instagram they would respond and on Facebook
answer a few questions. But nothing extrodinary.
The social media accounts that A Sip
of Art are as follows:
On all of these accounts there are no
more than 200 followers. My guess is
that it is because it may a new
business and they are working on their
The Love Has No Labels was one of my favorite campaigns on
Facebook. It was a campaign that showed that love is love no
matter was race, age, religion, size, etc. They did this
campaign with videos that caught the attention of millions of
people around the world.
My plan for my social media campaign is to use content such
as videos and photos to show what goes on at Artevino sip and
paints as well as finished products from satisfied clients. That
will be on all three channels; I will also to all three channels at
least 10 times a day to show off work of art and just to answer
questions and concerns from my followers. I will also post to
promote contests for my followers and clientle to get more
referrals. The hashtags that I came up with is #nightofart
#nightoffun #getwastedwhileyoupaint. I think those will appeal
to young and older demographics. The metric I chose will show
if I gain more followers and have more clientele coming in daily.
I will cross promote by having different contests on all three
Interacting with clients on all three sites and promoting each
social media sites on the opposites to bring more brand
awareness and so that clients have opportunities to win
contests and stay up to date with all three channels.
1.) Okay everyone share pics of your paintings and your fun
night out at Artevino! Ready, Set, GO!!
2.) We have 2 seats left for our girls night out ! Get your ticket
Both of these postings are geared toward mainly women
between the ages of 21-45. I find that this age group enjoy
nights out with friends the most and like to plan fun relaxing
Artevino Studio does not currently have an active Pinterest
account. My ideas if they were to create one is to have use this
social media platform to pin ideas of what clients want to do. As
well as post pictures of upcoming events using the painting that
will be created that day so that they can pin it if they are
interested as a reminder that they would like to attend attend
Pinterest would be the best platform to really get to know what
the clients want to do in the simplest way.
My Instgram posts reflect what goes on at Artevino. The
painting on the left is what I would post to see if my followers
would be interested in that doing that painting during a session.
I want to see what my followers are interested in. My posts on
Instagram are geared towards everyone, so that they can see
and comment on what Artevino is all about.
I’ve noticed that a lot of Paint & Sips use pictures. What I would
do differently is use actual footage/video to show what goes
during one of sessions. Which brings me to think that maybe I
should be different from all my competitors and be the first to
have a Snap Chat account for a Paint and Sip business.
This business is not a business that I think I need to partner up
with someone, maybe a wine company or local store. I think it
all has to do with my content and how well I engage with my
followers and audience.