Introduction Tieto's Inbound Marketing Platform

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iSuggest: Tieto's Inbound Marketing as a Service

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  • When a customer is contacting you: It’s the timing of his/here choice The customer is actively engaged The customer wants something from you The Customer is because of that more open to discuss his/here needs
  • The potential for IM is known and accepted Why are there so few very successful cases? Focus on cost cutting Difficult to let the specialists from technology, marketing and channel operations work together successfully Difficult to keep focus after first small steps IM never gets high enough on the IT priority list (compliancy and cost cutting items prioritized) So, why do it now? Basics are done: web & customer service support basic interactions Focus change: from cost cutting to value creation Blog’s, search engine optimation and social media are creating a fast growing source of inbound traffic Nationwide Building Society: 15% Conversion, 220% Sales increase Meryll Lynch: > 200% Sales increase of new products 26% More new accounts won 500% Increase on identified sales opportunities
  • Introduction Tieto's Inbound Marketing Platform

    1. 1. iSuggest
    2. 2. <ul><li>Waarde creatie bij klanten door gebruik van inbound contacten voor: </li></ul><ul><li>Omzetverhoging  commerci ële aanbiedingen </li></ul><ul><li>Loyaliteit  niet commerci ële tips </li></ul><ul><li>Door g eautomatiseerde ondersteuning op basis van de persoonlijke situatie van klanten en de context van het contact. </li></ul>iSuggest
    3. 3. Klantdata 0. Connect platform 1. Klantgegevens laden Campagnes 2. Campagnes defini ëren Triggers 3. Aanvraag triggers Suggesties 4. Suggestie per trigger 5. Inbedden in GUI Resultaten 6. Resultaten vastleggen 7. Rapporteren, evalueren Rapportage
    4. 4. What’s new <ul><li>Als een service </li></ul><ul><ul><li>Investeringshobbel </li></ul></ul><ul><ul><li>Beperkte inspanning IT </li></ul></ul><ul><ul><li>Pay per use </li></ul></ul><ul><ul><li>Laag risico – switch off </li></ul></ul><ul><li>IT & marketing partnership </li></ul><ul><ul><li>Tieto & 2bridges </li></ul></ul><ul><ul><li>Werelden begrijpen elkaar nauwelijks </li></ul></ul>
    5. 5. Niet alleen stimuleren verkoop <ul><li>Aanvullende contactinformatie </li></ul><ul><ul><ul><ul><li>Profiling </li></ul></ul></ul></ul><ul><li>Marketing permissies </li></ul><ul><ul><ul><ul><li>Opt-in </li></ul></ul></ul></ul><ul><li>Contact gericht op klant ipv interne processen </li></ul><ul><ul><ul><ul><li>Klanttevredenheid </li></ul></ul></ul></ul><ul><li>Churn signalen ge ïdentificeerd gevolgd door retentieaanbod </li></ul><ul><ul><ul><ul><li> Klantloyaliteit </li></ul></ul></ul></ul>

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