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Honda Amps Up Marketing Efforts For 2013 AccordWith Giveaway Event To Hit Four Citieshttp://tier10lab.com/2012/10/05/honda...
In addition to Saturday’s event in Times Square, Honda will host three other Cash Car events throughoutthe country – each ...
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Honda Amps Up Marketing Efforts For 2013 Accord With Giveaway Event To Hit Four Cities

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[ http://tier10lab.com/2012/10/05/honda-marketing-efforts-2013-accord-giveaway-event-times-square-nyc/ ] To hype up the launch of the all-new redesigned 2013 Honda Accord, Honda will take its efforts to the busy streets of New York City. The company will host a Cash Car event in Times Square on Saturday, Oct. 6 from 2 pm to 8 pm ...

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Honda Amps Up Marketing Efforts For 2013 Accord With Giveaway Event To Hit Four Cities

  1. 1. Honda Amps Up Marketing Efforts For 2013 AccordWith Giveaway Event To Hit Four Citieshttp://tier10lab.com/2012/10/05/honda-marketing-efforts-2013-accord-giveaway-event-times-square-nyc/October 5, 2012By Xavier VillarmarzoTo hype up the launch of the all-new redesigned 2013 Honda Accord, Honda will take its efforts to thebusy streets of New York City. The company will host a Cash Car event in Times Square on Saturday,Oct. 6 from 2 p.m. to 8 p.m. Ben Bailey, the host of the popular game show Cash Cab, will host the event,which will be similar to the show. Contestants will team up to answer questions about the new Accord,with a chance to win cash prizes and be entered into a drawing to win 2013 Accord.For Honda, the launch of all-new redesigned 2013 Honda Accord is one of the biggest vehicle launches inthe company’s history. With the Cash Car event and a new television ad campaign featuring more of ahuman element than its typical “car-in-open-space” ads, Honda is using different strategies to sellconsumers on the ninth generation of the company’s best-selling mid-size vehicle.  
  2. 2. In addition to Saturday’s event in Times Square, Honda will host three other Cash Car events throughoutthe country – each on a Saturday. The next Cash Car event will be in Chicago on Oct. 20 at the NavyPier, followed by Phoenix on Nov. 3 at the Arizona State Fair. The final event will be in Los Angeles onNov. 10 at the Hollywood and Highland Complex. Each location is strategic. While there is a lot of foottraffic in those areas, there are also many tourists from all parts of the country and the world at any givenmoment.It will definitely be interesting to see what else Honda has in store for new Accord launch. With the carjust hitting showrooms and the Holidays and the New Year just around the corner, it’s a good bet thatHonda has more coming.http://www.Tier10Lab.comhttp://www.twitter.com/Tier10Labhttp://www.facebook.com/Tier10Marketinghttp://www.Tier10Marketing.com  

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