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Steve Jobs and the Auto Industry

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http://tier10lab.com/2011/08/25/steve-jobs-and-the-auto-industry/ -- With Steve Job’s resignation, we thought it fit to offer up a tribute, of sorts, to the legendary tech executive as he directly related to the auto industry. Three specific products of note have: changed the way we listen to music, reinvented the way we use [...]

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Steve Jobs and the Auto Industry

  1. 1.    Steve Jobs and the Auto Industryhttp://tier10lab.com/2011/08/25/steve-jobs-and-the-auto-industry/August 25, 2011By Joseph OleshWith Steve Jobs resignation, we thought it fit to offer up a tribute, of sorts, to the legendary tech executiveas he directly related to the auto industry. Three specific products of note have changed the way we listento music, reinvented the way we use a cell phone and scaled down the laptop to be slightly wider than amanila folder.iPodiPod connectivity changed the functionality of a cars audio console for the better. The USB interfacebecame the hipper, sleeker version of the CD player. The consumer became able to access hundreds ofalbums and audiobooks, upgrading the value of any vehicle with the ability to receive it. We sawdealerships across the nation leveraging this new, affordable technology with iPod giveaways to helpdrive sales.  
  2. 2. iPhoneWhile the iPod forced functionality upgrades from manufacturers, the iPhone revolutionized the entiredynamic between an automobile and its owner. To start, the iPhone brought all the iPod capabilities withit, so that users could enjoy their music via the same USB interface. The most significant innovation,however, came in the "Apps." The automotive consumer could access information about the specificmake and model they were interested in directly from the dealer lot, ultimately challenging thesalesperson to become more informed and better prepared. We saw manufacturers develop apps thatwould allow a user to lock/unlock their cars doors, start their engine, check for maintenance, and evenset off the alarm in the case of an intrusion, all by way of their iPhone. Third-party companies likeDealerApp have taken this technology one step further, developing an app for dealers to communicatedirectly with their customers and potential customers.iPadThe iPad has changed the way dealerships and manufacturers communicate the finer details of theirproduct to the general public. Where the iPhone brought convenience and functionality to the user, theiPad introduced a sleeker, more efficient presentation device for the salesperson. This new method ofinteraction brought all the functionality of a pen and paper to the cloud.The irony of this particular article is that Ive employed an opposite approach to that of what Mr. Jobswould use. Ive delved into details and looked at these products in a vacuum. Jobs looks at the big picture-- seeing every connection, every point-of-view. It was never about just developing a product, it wasalways about developing a culture. Borrowing an old adage from architecture, "It has to work and bebeautiful, at the same time." This level of attention to detail has led the general populous to trust theApple brand more than any other on the market.Auto dealerships, and the manufacturers they represent, understand the level of trust that is required for aconsumer to purchase a car off their lot. A study in the way Jobs communicated culture before productdetails, showmanship and presentation over the mundane, just might lead to better, more efficient waysto communicate differentiating value propositions to a customer base.We wish you the best, Mr. Jobs, and thank you for the inspiration.http://www.Tier10Lab.comhttp://www.twitter.com/Tier10Labhttp://www.facebook.com/Tier10Marketinghttp://www.Tier10Marketing.com  

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