Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Google Panda & SEO Tips From SEOmoz

252 views

Published on

http://tier10lab.com/2011/07/29/google-panda-seo-tips-from-seomoz/ -- SEO as we know it changed drastically with Google’s “Panda Update.” Rand Fishkin, CEO & Co-Founder of SEOmoz, breaks down a few factors that all websites should mind if they hope to retain their search rank or index at a higher value within the Google space [...]

Published in: Technology, News & Politics
  • Be the first to comment

  • Be the first to like this

Google Panda & SEO Tips From SEOmoz

  1. 1.    Google Panda & SEO Tips From SEOmozhttp://tier10lab.com/2011/07/29/google-panda-seo-tips-from-seomoz/July 29, 2011By Joseph OleshSEO as we know it changed drastically with Googles "Panda Update." Rand Fishkin, CEO & Co-Founderof SEOmoz, breaks down a few factors that all websites should mind if they hope to retain their searchrank or index at a higher value within the Google space.Essentially, the Panda Update draws on scalable machine learning to quantify how much users actually"like" a site. Tons of metrics go into deciding whether a site is one that should receive a page 1 or page 7listing. Factors such as Time On Site, Browse Rate, Bounce Rate, and Diversity of Traffic help this newalgorithm determine the users experience, ultimately ranking the site appropriately.The controversy surrounding this new algorithm speaks to the game-changing effect it has made on SEO.No longer can websites pack thousands of pages with keyword-biased content into austere text boxesand expect prominent search results. The goal is weeding these "spammy" URLs out of search resultsand only presenting the highest quality sites. The onus now is on the sites design and functionality, ratherthan automated, bland text boxes.In the end, your site needs to bring the "wow" factor. People need to like the feel of the design, want toshare/tweet the site with friends, even be able to trust it with a credit card number. The content must behuman in tone and contribute useful information. The Panda Update did change SEO, but I believe itchanged it for the better. The web is more social, more intuitive and more sophisticated than ever --Search (Google) has evolved in kind.We look forward to your notes and comments below. Let us know what has been working for you and ifyoure a proponent/opponent of the Panda Update.    http://www.Tier10Lab.comhttp://www.twitter.com/Tier10Labhttp://www.facebook.com/Tier10Marketinghttp://www.Tier10Marketing.com  

×