Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Twitter, Facebook to Battle YouTube as Digital Video Increases in Importance for Brands

106 views

Published on

[ http://tier10lab.com/2013/04/30/twitter-facebook-battle-youtube-digital-video-for-brands/ ] Twitter and Facebook host their own digital videos, but YouTube is still king. However, with advertisers looking to spend over $4 billion in digital video this year alone, it's no wonder Twitter and Facebook are taking steps to battle YouTube.

Published in: Technology
  • Be the first to comment

  • Be the first to like this

Twitter, Facebook to Battle YouTube as Digital Video Increases in Importance for Brands

  1. 1.  Twitter, Facebook to Battle YouTube as DigitalVideo Increases in Importance for Brandshttp://tier10lab.com/2013/04/30/twitter-facebook-battle-youtube-digital-video-for-brands/April 30, 2013By Xavier VillarmarzoTwitter and Facebook host a good portion of their own digital videos, but YouTube is still king on that frontand will be for the near future. However, with advertisers looking to spend over $4 billion in digital videothis year alone, it’s no wonder Twitter and Facebook are taking steps to battle YouTube for a bigger pieceof that revenue pie.Digital video is becoming an increasingly important avenue for brands. Previously, we touched upon whyvideo is important for a company’s online strategy. It’s a good way to educate the consumer, itstrengthens your offline assets and builds consumer trust.The possibilities with digital video are rather limitless depending on a company’s creativity. It’s not justabout 15-second or 30-second pre-roll videos that are interchangeable with television commercials. Theonline aspect can add a deeper interactive wrinkle, with click-through links to a vast array of otheroptions. For example, a video game company promoting a game can provide a link to a demo, givingcustomers a taste of the product. The company can even prompt users to sign up with their emailaddresses to play the demo, opening another avenue of data for future marketing endeavors.
  2. 2.  To its credit, Twitter has established partnerships with big-time television networks after making videosavailable within Tweets last year. Those videos, which featured clips from the respective networks, alsohad the capability for pre-roll ads from major brands. In essence, brands can eventually start developingTwitter-only digital video ad content and television content thanks to a bundle package from Twitter andits network partner. The goal will be for one medium to enhance or build up the other.Facebook is set to roll out new video ad units in the summer. The timing will conveniently coincide withthe launch of the platform’s updated news feed, which will focus on bigger, richer and higher-qualitypictures and video.It wouldn’t be inconceivable to see Facebook or even YouTube follow a similar model to what Twitter istrying to do – partner with a television network to sell bundled ad packages to brands. The key will notonly be which brand can provide the most unique and engaging cross-platform content, but which socialplatform will be the most adaptable and user-friendly to a cross-platform campaign.Just as Facebook and Twitter are gearing up to take some of YouTube’s digital video dollars, YouTube isexpanding its scope with a more serious dive into creating original online video series with the hopes ofcashing in on high view counts and bringing additional ad revenue. If the venture is successful, it’s onlynatural to expect the other social giants to follow suit.[Source: Adweek]http://www.Tier10lab.comhttp://www.twitter.com/Tier10labhttp://www.twitter.com/Tier10labhttp://www.facebook.com/Tier10Marketinghttp://www.Tier10Marketing.com

×