http://tier10lab.com/2011/07/13/targeted-marketing-qr-codes-bridging-the-gap-between-print-and-web/ -- Imagine that you’re standing at your local retailer trying to decide which DVD you want to purchase. Instead of reading the limited movie synopsis on the package, you take out your iPhone, snap a photo of the QR (Quick Response) code that’s embedded on the package and [...]

1.
Targeted Marketing & QR Codes: Bridging the Gap
Between Print and Web
http://tier10lab.com/2011/07/13/targeted-marketing-qr-codes-bridging-the-gap-between-print-and-web/
July 13, 2011
By Hamilton Waldron
Imagine that you’re standing at your local retailer trying to decide which DVD you want to purchase.
Instead of reading the limited movie synopsis on the package, you take out your iPhone, snap a photo of
the QR (Quick Response) code that's embedded on the package and within seconds you are watching a
trailer of the movie right on your phone and
perhaps downloading a money-saving coupon
which can be scanned at the register.
According to Rob Nawfel, president of Ironwood
Lithographers, "QR codes are not new; they have
been widely used in Europe and Asia for years, but
became very popular around 2010. They can be
placed on any type of printed material, without
additional cost to the printing process. If you are
not currently utilizing QR codes in your printed
marketing materials, you are missing a great
marketing opportunity for your customers to have
an interactive experience with your company."
What does this mean for modern-day target
marketing? The marketing potential is seemingly
endless for QR codes. QR codes are all about
function, and accordingly, several service types are available.
Everywhere you turn is a place to put a QR code, and of course, an opportunity to reach out to
customers. Some of the most useful types of QR codes are those that show text, initiate a browser
session, initiate an email, share contact information, initiate a text message, initiate an audio stream,
initiate a video stream, and much more.
Now that pre-installed QR code readers have become a standard for many smart phone models, QR
codes really do bridge the gap between print and web. The answer is simple really. Whether it is
displayed in a newspaper ad or just a bumper sticker on a street pole, scanning the code with a smart
phone is all it takes to get to the intended message that the QR code holds.
While many may think we are already at the pinnacle of smart phone technology, those that are more “in-
the-know” realize that as new technology for smart phones continues to evolve, the potential for QR
codes and what you can do with them is going to be limitless.
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