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Erin social media brand plan


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Erin social media brand plan

  1. 1. Social Media Brand Plan Erin Ellison
  2. 2. Goals <ul><li>To network and become a recognizable name for myself in the fashion industry and field of Journalism </li></ul><ul><li>My ideal job is to have my own fashion column </li></ul>
  3. 3. Portfolio <ul><li>Sample fashion writing reviews </li></ul><ul><li>Blog entries </li></ul><ul><li>Photos </li></ul><ul><li>Information on myself </li></ul><ul><li>Sample writing from JRNL classes </li></ul>
  4. 4. Objective <ul><li>Get an internship at Cosmopolitan Magazine </li></ul><ul><li>Create my own blog and have at least 500 followers </li></ul><ul><li>Graduate with a BA in Journalism and Creative writing </li></ul><ul><li>To be offered a writing position at a fashion magazine </li></ul><ul><li>I want my employer to see my passion for both writing and fashion. I want to be given the opportunity to help people through words </li></ul>
  5. 5. SWAT Analysis <ul><li>Strengths: great communications skill, dependable, meet deadlines, work well in groups </li></ul><ul><li>Weakness: procrastinate </li></ul><ul><li>Opportunity: internships </li></ul><ul><li>Threats: newspapers are now changing to digital, less jobs at newspaper are being offered. </li></ul>
  6. 6. Online Presence <ul><li>It is so important that I keep up with the latest fashions, making connections and getting my reviews and articles read. I do this through: </li></ul><ul><li>Facebook, Linkedin, Myspace, Twitter, ning and Youtube. </li></ul><ul><li>I plan on becoming apart of </li></ul><ul><li>I plan on developing my social brand </li></ul>
  7. 7. Social Media Brand Message <ul><li>My social brand will show who I am and my passion for writing through my writings on fashion and event currents in fashion. I want employer to be able to get a preview of who I am so it will encourage them to want to meet me. I want my social brand to give off positive vibes. </li></ul>
  8. 8. Strategies <ul><li>I will make more networking moves by creating my own blog, start to follow more editors and writing and befriend them on Facebook and try to communicate with them. I will visit,, and </li></ul>
  9. 9. Tactics <ul><li>Short term: </li></ul><ul><li>Create my blog </li></ul><ul><li>Get an internship </li></ul><ul><li>Graduate </li></ul><ul><li>Long term: </li></ul><ul><li>Move to New York or California and get a job in the field of fashion </li></ul><ul><li>Go to school to further my higher education </li></ul>